by | Unit 1 Introduction to Consumer Behaviour [Book] | |
| Meaning and Definition, Need for Consumer Behaviour | VIEW |
| Consumer and Customer | VIEW |
| Buyers and Users | VIEW |
| Need to Study Consumer Behaviour | VIEW |
| Consumer Behaviour applications in Marketing | VIEW |
| Consumer Research process, Understanding Consumer through Research process | VIEW |
| Factors influencing Consumer Behaviour | VIEW |
| Consumer Behaviour External factors: Culture, Sub Culture, Social Class, Reference Groups, Family | VIEW |
| Consumer Behaviour Internal factors: Needs & Motivations, Perception, Personality, Lifestyle, Values, Learning, Memory, Beliefs & Attitudes | VIEW |
| Unit 2 Individual Determinants of Consumer Behaviour [Book] | |
| Consumer Needs | VIEW |
| Consumer Motivation | VIEW |
| Consumer Personality | VIEW |
| Consumer Self-Concept | VIEW |
| Consumer Perception | VIEW |
| Consumer Learning | VIEW |
| Consumer Memory | VIEW |
| Psychological: | |
| Consumer Belief | VIEW |
| Consumer Attitude, Nature of Consumer Attitudes | VIEW |
| Attitude Formation and Change | VIEW |
| Unit 3 Environmental Determinants of Consumer Behaviour [Book] | |
| Family Influences on Consumer Behaviour | VIEW |
| Influence of Culture, Subculture & Cross-Cultural Influences on Consumer Behaviour | VIEW |
| Group Dynamics and Consumer Reference Groups | VIEW |
| Social Class: Family role | VIEW |
| Person’s Age, Life cycle stage, Occupational and Economic circumstances | VIEW |
| Customer Socialization, Influencing factors of Consumer Socialization | VIEW |
| Unit 4 Consumer’s Decision-Making Process [Book] | |
| Consumer’s Decision-Making Process | VIEW |
| Opinion leadership, Dynamics of Opinion Leadership process | VIEW |
| The Motivation behind opinion leadership | VIEW |
| The Diffusion Process | VIEW |
| The Adoption process | VIEW |
| Levels of Consumer decision making | VIEW |
| Models of Consumer decision making | VIEW |
| Unit 5 Consumer Satisfaction & Consumerism [Book] | |
| Concept of Consumer Satisfaction, Working towards enhancing Consumer Satisfaction | VIEW |
| Sources of Consumer Dissatisfaction | VIEW |
| Dealing with Consumer Complaint | VIEW |
| Concept of Consumerism, Consumerism in India, Reasons for Growth of Consumerism in India | VIEW |
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