MK6.6 International Marketing Management

19th November 2020 1 By indiafreenotes
Unit 1 International Marketing {Book}  
Meaning, Reasons and Motives for International marketing VIEW
International Marketing Decisions VIEW
Scope of Marketing Indian products abroad VIEW VIEW
**Benefits of International Marketing VIEW
**Different orientations of International Marketing VIEW
**Challenges in International Marketing VIEW

 

Unit 2 Nature and Scope of International Marketing {Book}  
Features of International Marketing VIEW
Need for international Trade VIEW
International Marketing Environment VIEW
The basis of International Trade VIEW
Theory of comparative cost, Modern Theories VIEW
Tariff and Non-Tariff barriers VIEW
WTO and its impacts VIEW VIEW
International Marketing Intelligence VIEW
Requirement and Sources of Information VIEW
Systems and marketing research VIEW
Problems in International Marketing research VIEW

 

Unit 3 Feature of International Marketing {Book}  
Feature of International Marketing VIEW
Identifying Foreign market VIEW
Product Scanning for exports VIEW
Export Distribution and Channels, Packaging VIEW
Overseas Market Research Pricing VIEW

 

Unit 4 International Product Decisions and Pricing {Book}  
International Product Decisions Product, Product mix. VIEW
Branding in International Product VIEW
Packaging Labeling in International Product VIEW
Product Communication Strategies VIEW VIEW
Exporters cost and Pricing Objectives VIEW VIEW
Methods and Approaches and Steps VIEW
Transfer pricing, Dumping VIEW
Information Requirements for pricing VIEW

 

Unit 5 International Distribution and Promotion {Book}  
International Channels System, Direct and Indirect Exports VIEW
  VIEW
Distributions Strategies VIEW VIEW
International Logistics VIEW
Marketing Environment and Promotion Strategy VIEW VIEW
International Marketing Communication mix VIEW
Export, Promotion, Organization Trade Fair and Exhibitions VIEW
Problems in International Marketing VIEW
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