Job Costing

Job Costing

Job costing is accounting which tracks the costs and revenues by “job” and enables standardized reporting of profitability by job. For an accounting system to support job costing, it must allow job numbers to be assigned to individual items of expenses and revenues. A job can be defined to be a specific project done for one customer, or a single unit of product manufactured, or a batch of units of the same type that are produced together.

To apply job costing in a manufacturing setting involves tracking which “job” uses various types of direct expenses such as direct labour and direct materials, and then allocating overhead costs (indirect labor, warranty costs, quality control and other overhead costs) to the jobs. A job profitability report is like an overall profit & loss statement for the firm, but is specific to each job number.

Job costing may assess all costs involved in a construction “job” or in the manufacturing of goods done in discrete batches. These costs are recorded in ledger accounts throughout the life of the job or batch and are then summarized in the final trial balance before the preparing of the job cost or batch manufacturing statement.

Job Costing Allocation of Materials

In a job costing environment, materials to be used on a product or project first enter the facility and are stored in the warehouse, after which they are picked from stock and issued to a specific job. If spoilage or scrap is created, then normal amounts are charged to an overhead cost pool for later allocation, while abnormal amounts are charged directly to the cost of goods sold. Once work is completed on a job, the cost of the entire job is shifted from work-in-process inventory to finished goods inventory. Then, once the goods are sold, the cost of the asset is removed from the inventory account and shifted into the cost of goods sold, while the company also records a sale transaction.

Job Costing Allocation of Labor

In a job costing environment, labor may be charged directly to individual jobs if the labor is directly traceable to those jobs. All other manufacturing-related labor is recorded in an overhead cost pool and is then allocated to the various open jobs. The first type of labor is called direct labor, and the second type is known as indirect labor. When a job is completed, it is then shifted into a finished goods inventory account. Then, once the goods are sold, the cost of the asset is removed from the inventory account and shifted into the cost of goods sold, while the company also records a sale transaction.

Job Costing Allocation of Overhead

In a job costing environment, non-direct costs are accumulated into one or more overhead cost pools, from which you allocate costs to open jobs based upon some measure of cost usage. The key issues when applying overhead are to consistently charge the same types of costs to overhead in all reporting periods and to consistently apply these costs to jobs. Otherwise, it can be extremely difficult for the cost accountant to explain why overhead cost allocations vary from one month to the next.

The accumulation of actual costs into overhead pools and their allocation to jobs can be a time-consuming process that interferes with closing the books on a reporting period. To speed up the process, an alternative is to allocate standard costs that are based on historical costs. These standard costs will never be exactly the same as actual costs, but can be easily calculated and allocated.

Features of job costing:

(a) It is a Specific Order Costing.

(b) The job is carried out or a product is produced to meet the specific requirements of the order. It may be related to single unit or a batch of similar units.

(c) It is concerned with the cost of an individual job or batch regardless of the time taken to produce it, but normally short duration jobs.

(d) Costs are collected to each job at the end of its completion.

(e) The costs of each job is ascertained by adding materials, labour and overheads.

(f) Only prime cost elements are traceable and the overheads are apportioned to each job on some appropriate basis and sometimes it is difficult to select a suitable method of absorption of overheads to individual jobs.

(g) Standardization of controls is comparatively difficult as each job differs and more detailed supervision and control is necessary.

(h) Work-in-progress may or may not exist at the end of the accounting period.

Advantages of Job Costing:

(a) The profit or loss made on each job can be measured if cost is set against the price tendered for the job.

(b) It generates the cost data useful for the analysis and control by the management.

(c) It highlights whether or not a job is likely to be profitable or not.

(d) It readily fits into the double entry system, and lends itself to performance evaluation and review of costs.

(e) Job costing enables a comparison to be made with performance on other jobs so that inefficiencies are identified and rectified.

(f) Some jobs are negotiated on a ‘cost plus’ basis, if there is difficulty in estimating a price for a certain job and the customer agrees to pay the cost of the job plus an agreed percentage as a profit margin. In cost plus jobs it is essential to maintain reliable costing records.

(g) The cost incurred to date on the job are known before the job is completed, and any mistakes or excessive costs show up at an early stage.

The major disadvantage of Job costing is that it is too expensive, time consuming in maintenance of cost records for each job undertaken.

Batch Costing

Batch Costing is used where articles are produced in batches and held in stock for assembly of components to produce finished products or for sale to customers. Costs are collected against each batch. When the batch is completed cost per unit is computed by dividing total cost by the number of units in each batch.

Batch Costing is used for producing articles like radio, television, watches, pen etc. where a large number of components are assembled to complete the finished products. If the components are produced in batches of large quantity it becomes economical and reduces overall cost of the product. In Batch Costing the important problem is to determine the optimum size of the batch or how much to produce.

Like Economic Order Quantity for materials the Economic Batch Quantity can be derived with the help of table, graph or mathematical formula since production under Batch Costing Method involves two elements of cost namely.

1) Setup or preparation costs which remains fixed per batch irrespective of the size of the batch and

2) Carrying Cost or Storage Cost which vary directly with the size of the batch.

Nature and Uses

Batch costing is a modified form of job costing. While job costing is concerned with costing of jobs that are executed against specific orders of the customers, batch costing is used where articles are manufactured in definite batches. The articles are usually kept in stock for selling to customers on demand.

The term batch refers to the ‘lot’ in which the articles are to be manufactured. Whenever a particular product is required, one unit of such product is not produced but a lot of ‘say’ 500 or 1,000 units of such product is produced. It is therefore also known as “Lot Costing”.

This method of costing is used in case of pharmaceutical or drug industries, ready-made garment factories, industries manufacturing component parts of radios, television sets, watches etc. The costing procedure for batch costing is similar to that under job costing except with the difference that a batch becomes the cost unit instead of a job.

Separate job cost sheets are maintained for each batch of products. Each batch is allotted a number. Material requisitions are prepared batch wise, the direct labour is engaged batch wise and the overheads are also recovered batch wise. Cost per unit is ascertained by dividing the total cost of a batch by number of items produced in that batch. Ordinary principles of inventory control are used.

Production orders are issued only when the stock of finished goods reaches the ordering level. In case the batches are repetitive, the costing work is much simplified.

Features

  1. The batch is the cost unit.
  2. The batch cost sheet is prepared in the similar manner as it is done in case of job costing. It shows essentially the same information in respect of the batch that job cost sheet shows in respect of a job.
  3. Economic batch quantity is calculated after considering set up cost, carrying cost and annual demand.
  4. Batch Account is opened for each batch. All direct materials, direct labour and production overheads are debited to the Batch Account. After completion, batch cost is transferred to cost of sales.

Formula

Cost per Unit = Total Batch Cost/ Total units in a Batch

For each and every batch, the cost sheet is prepared and maintained, by allotting the batch number. There is batch wise preparation of material requisition note, engagement of labor and recovery of overheads.

This costing method is employed by firms to manufacture a large number of similar items or components, as they pass through the same process and so it is beneficial to ascertain their cost of production collectively.

Job costing vs. Process costing

Job costing (known by some as job order costing) is fundamental to managerial accounting. It differs from Process costing in that the flow of costs is tracked by job or batch instead of by process.

The distinction between job costing and process costing hinges on the nature of the product and, therefore, on the type of production process:

Process costing is used when the products are more homogeneous in nature. Conversely, job costing systems assign costs to distinct production jobs that are significantly different. An average cost per unit of product is then calculated for each job.

  • Process costing systems assign costs to one or more production processes. Because all units are identical or very similar, average costs for each unit of product are calculated by dividing the process costs by the number of units produced.
  • Many businesses produce products with some unique features and some common processes. These businesses use costing systems that have both job and process costing features.
Job Costing Batch Costing
Product production process Each product has specific job orders, each of which follows a distinctive process of production. Products are homogeneous and they are produced in a continuous flow.
Purpose The main purpose of job costing is to accumulate all the costs incurred for completing a job. The main purpose of batch costing is to ascertain the cost of each component produced in a batch. For this, the total cost of one batch is calculated first.
Cost Calculation Costs are determined on a job basis. Costs are determined on a batch basis.
Scope of the Costing Job costing includes batch costing. Batch costing is a variant of job costing. Here, costs are accumulated for specific batches of similar products.
Supervision and Control As each job is different, there can’t be any standardization of controls. Careful supervision and strict control are necessary to avoid wastage of materials, machinery, and other resources. Comparatively, fewer controls are required since products are manufactured in batches and share the same set of resources.
Cost units In this method of costing, cost units, i.e., jobs are separately identified and need to be separately costed. Here, a batch is a cost unit that consists of a readily identifiable group of product units.
Adaptability It is useful in industries that accept orders as per the requirements of the customer. It is useful in industries where identical products are produced in large quantities.

Process Costing

Process Costing is defined as a branch of operation costing, that determines the cost of a product at each stage, i.e. process of production. It is an accounting method which is adopted by the factories or industries where the standardized identical product is produced, as well as it passes through multiple processes for being transformed into the final product.

Process costing is a cost accounting technique, in which the costs incurred during production are charged to processes and averaged over the total units manufactured. For this purpose, process accounts are opened in the books of accounts, for each process and all the expenses relating to the process for the period is charged to the respective process account.

Hence, it ascertains the total cost and unit cost of a process, for all the processes carried out in industry. Further, the average cost represents the cost per unit, wherein the total cost is divided by the total number of outputs produced during the period to arrive at the cost per unit. The cost per unit can be calculated using First in First Out Method (FIFO), Average Method and Weighted average Method.

Features of Process Costing

  • The plant has various divisions, and each division is a stage of production.
  • The production is carried out continuously, by way of the simultaneous, standardized and sequential process.
  • The output of a process is the input of another.
  • The production from the last process is transferred to finished stock.
  • The final product is homogeneous.
  • Both direct and indirect costs are charged to the processes.
  • The production may result in joint and by-products.
  • Losses like normal and abnormal loss occur at different stages of production which are also taken into consideration while calculating the unit cost.
  • The output of one process is transferred to another one at a price that includes the profit of the previous process and not at the cost.
  • At the end of the period, if there remains the stock of finished goods, then it is also expressed in equivalent completed units. It can be calculated as:
    Equivalent units of semi-finished goods or WIP = Actual number of units in process × Percentage of work completed

Process costing is employed by the industries whose production process is continuous and repetitive, as well as the output of one process is the input of another process. So, chemical industry, oil refineries, cement industries, textile industries, soap manufacturing industries, paper manufacturing industries use this method.

Process costing is used when there is mass production of similar products, where the costs associated with individual units of output cannot be differentiated from each other. In other words, the cost of each product produced is assumed to be the same as the cost of every other product. Under this concept, costs are accumulated over a fixed period of time, summarized, and then allocated to all of the units produced during that period of time on a consistent basis. When products are instead being manufactured on an individual basis, job costing is used to accumulate costs and assign the costs to products. When a production process contains some mass manufacturing and some customized elements, then a hybrid costing system is used.

Examples of the industries where this type of production occurs include oil refining, food production, and chemical processing. For example, how would you determine the precise cost required to create one gallon of aviation fuel, when thousands of gallons of the same fuel are gushing out of a refinery every hour? The cost accounting methodology used for this scenario is process costing.

Process costing is the only reasonable approach to determining product costs in many industries.   It uses most of the same journal entries found in a job costing environment, so there is no need to restructure the chart of accounts to any significant degree.  This makes it easy to switch over to a job costing system from a process costing one if the need arises, or to adopt a hybrid approach that uses portions of both systems.

Example of Process Cost Accounting

As a process costing example, ABC International produces purple widgets, which require processing through multiple production departments. The first department in the process is the casting department, where the widgets are initially created. During the month of March, the casting department incurs Rs. 50,000 of direct material costs and Rs. 120,000 of conversion costs (comprised of direct labor and factory overhead). The department processes 10,000 widgets during March, so this means that the per unit cost of the widgets passing through the casting department during that time period is Rs. 5.00 for direct materials and Rs. 12.00 for conversion costs. The widgets then move to the trimming department for further work, and these per-unit costs will be carried along with the widgets into that department, where additional costs will be added.

Manufacturing Costs

Manufacturing costs are the costs incurred during the production of a product. These costs include the costs of direct material, direct labor, and manufacturing overhead. The costs are typically presented in the income statement as separate line items. An entity incurs these costs during the production process.

Direct material is the materials used in the construction of a product. Direct labor is that portion of the labor cost of the production process that is assigned to a unit of production. Manufacturing overhead costs are applied to units of production based on a variety of possible allocation systems, such as by direct labor hours or machine hours incurred.

Example of Manufacturing Costs

Manufacturing costs are typically divided into three categories:

  1. Direct materials cost

The cost of raw materials used in the manufacturing process is one of the most common manufacturing expenses companies measure. You should always strive to deal with vendors to get the lowest possible prices on raw materials, and you should initiate quality control methods to avoid wasting raw materials. Another way raw materials costs can get out of hand is by keeping too much materials inventory. This costs you not only for the cost of the materials themselves, but also for warehousing and tracking them. Review your ordering methods to make sure you keep only the minimum amount of raw materials on hand.

  1. Direct labor cost

Paying wages to employees will be one of your major manufacturing expenses. You will need to constantly monitor this cost to make sure you are getting enough production for the money you are putting into labor. Average all the wages of your production crew and calculate how much labor costs you per hour and per day. Here is how to do the calculaton. Add all wages paid in a month and divide by the number of employees. Divide this figure by the number of work days in the month. This is your daily average wage paid. Divide this figure by the number of hours in a shift to get wages paid per hour.

  1. Manufacturing overhead

Manufacturing overhead is any manufacturing cost that is neither direct materials cost or direct labor cost. Manufacturing overhead includes all charges that provide support to manufacturing.

Manufacturing overhead includes

  • Indirect labor cost: The indirect labor cost is the cost associated with workers, such as supervisors and material handling team, who are not directly involved in the production.
  • Indirect materials cost: Indirect materials cost is the cost associated with consumables, such as lubricants, grease, and water, that are not used as raw materials.
  • Other indirect manufacturing cost: includes machine depreciation, land rent, property insurance, electricity, freight and transportation, or any expenses that keep the factory operating.
  1. Incidental Expenses

In addition to the three most common manufacturing costs, you have expenses for supplies such as tools, tape, lubricants and safety gear. Once you get a handle on your three largest manufacturing expenses, examine your facility to see where else you spend money that goes into your manufacturing costs. One issue you should pay particular attention to is defective products. The costs of manufacturing products that get rejected in quality control can add up quickly.

Production Costs vs. Manufacturing Costs Example

For example, a small business that manufactures widgets may have fixed monthly costs of $800 for its building and $100 for equipment maintenance. These expenses stay the same regardless of the level of production, so per-item costs are reduced if the business makes more widgets.

In this example, the total production costs are $900 per month in fixed expenses plus $10 in variable expenses for each widget produced. To produce each widget, the business must purchase supplies at $10 each. Each widget sells for $100. After subtracting the manufacturing cost of $10, each widget makes $90 for the business.

To break even, the business must produce 10 widgets every month. It must make more than 10 widgets to become profitable.

Measurement of Cost Behaviour

Cost can be classified into (i) fixed, (ii) variable and (iii) mixed costs, in terms of their vari­ability or changes in cost behaviour in relation to changes in output, or activity or volume. Activity may be indicated in any forms such as units of output, hours worked, sales, etc.

The classification of cost behaviour has been explained below:

  1. Fixed Cost

Fixed cost is a cost which does not change in total for a given time period despite wide fluc­tuations in output or volume of activity. The ICMA (U.K.) defines fixed cost as “a cost which tends to be unaffected by variations in volume of output. Fixed costs depend mainly on the affluxion of time and do not vary directly with volume or rate of output.” These costs, also known as standby costs, capacity costs or period costs, arise primarily because of the provision of facilities, physical and human, to carry on business operations.

Fixed costs enable a business firm to do a business, but they are not purely incurred for manu­facturing. Examples of fixed costs are rent, property taxes, supervising salaries, depreciation on office facilities, advertising, insurance, etc. They accrue or are incurred with the passage of time and not with the production of the product or the job. This is the reason why fixed costs are expressed in terms of time, such as per day, per month or per year and not in terms of unit. It is totally illogical to say that a supervisor’s salary is so much per unit.

By nature, the total fixed costs are constant which means that the fixed costs per unit will vary. Shows the behaviour of fixed costs in total and on a per unit basis. When a greater num­ber of units are produced, the fixed cost per unit decreases. On the contrary, when a lesser number of units are produced, the fixed cost per unit increases. This variability of fixed cost per unit creates problems in product costing. The cost per unit depends on the number of units produced or the level of activity achieved.

However, it should be improper to say that total fixed costs never change in amount. Rents, insurance, rates, taxes, salaries and other similar items may go up or down depending on the circum­stances. The basic concept is that the term “fixed” refers to fixity (non-variability) related to specific volume (or relevant range); the term does not imply that there will be no changes in fixed cost. This characteristics of fixed cost has been shown in below.

According to Exhibit. 2.4, the following are the fixed costs at different levels of production:

(a) Rs 50,000 fixed cost between 20,000 and 80, 000 units of production.

(b) Rs 60,000 fixed cost in excess of 80,000 units. This assumes that increases in production after a certain level (80,000 units) requires increase in fixed expenses which have been fixed earlier, e.g., additional supervision, increase in quality control costs.

(c) Rs 25,000 fixed cost from zero units (shut down) to 20,000 units. This explains that if the level of activity comes to less than 20,000 units, some fixed costs may not be incurred. For example, if the plant is shut down or production is reduced, many of the fixed costs, such as costs on accounting functions, supplies, staff, will not be incurred. However, if laying off of staff and personnel, etc. is not possible, then the fixed cost will remain at Rs 50,000.

  1. Variable Cost

Variable costs are those costs that vary in total amount directly and proportionately with the output. There is a constant ratio between the change in the cost and change in the level of output. Direct material cost and direct labour cost are the costs which are generally variable costs. For example, if direct material cost is Rs 50 per unit, then for producing each additional unit, a direct material cost of Rs 50 per unit will be incurred.

That is, the total direct material cost increases in direct proportion to increase in units manufactured. However, it should be noted that it is only the total variable costs that change as more units are produced; the per unit variable cost remains constant. Variable cost is always expressed in terms of units or percentage of volume; it cannot be stated in terms of time. Fig. shows behaviour of variable costs in total and on a per unit basis.

Fig. shows graphically the behaviour pattern of direct material cost. For the every increase in the units produced there is a proportionate increase in the cost when production increases in direct proportion at the constant rate of Rs 50 per unit. The variable cost line is shown as linear rather than curvilinear. That is, on a graph paper, a variable cost line appears as unbroken straight line in place of a curve. Variable cost per unit is shown by constant.

  1. Mixed Costs

Mixed costs are costs made up of fixed and variable elements. They are a combination of semi- variable costs and semi-fixed costs. Because of the variable component, they fluctuate with volume; because of the fixed component, they do not change in direct proportion to output. Semi-fixed costs are those costs which remain constant upto a certain level of output after which they become variable as shown in fig.

Semi-variable cost is the cost which is basically variable but whose slope may change abruptly when a certain output level is reached as shown in fig. An example of a mixed cost is the earnings of a worker who is paid a salary of Rs 1,500 per week (fixed) plus Re. 1 for each unit completed (variable). If he increases his weekly output from 1,000 units to 1,500 units, his earnings increase from Rs 2500 to Rs 3,000.

An increase of 50% in output brings only a 20% increases in his earnings.

Mathematically, mixed costs can be expressed as follows:

Total Mixed Cost = Total Fixed Cost + (Units x Variable Cost per Unit)

CVP Relationships

Cost Volume-Profit (CVP) relationship is an analysis which studies the relationships between the following factors and its impact on the amount of profits.

In simple words, CVP is a management accounting tool that expresses relationship among total sales, total cost and profit. Cost Volume-Profit relationship is one of the important techniques of cost and management accounting. It is a powerful tool which furnishes the complete picture of the profit structure and helps in planning of profits. It can also answer what if type of questions by telling the volume required to produce. This concept is relevant in all decision making areas, particularly in the short run.

Managerial accounting provides useful tools, such as cost-volume-profit relationships, to aid decision-making. Cost volume profit relationship helps you understand different ways to meet your company’s net income goals.

  1. The Basics of Cost-Volume-Profit (CVP) Analysis

Cost-volume-profit (CVP) analysis is a key step in many decisions. CVP analysis involves specifying a model of the relations among the prices of products, the volume or level of activity, unit variable costs, total fixed costs, and the sales mix. This model is used to predict the impact on profits of changes in those parameters.

(a) Contribution Margin

Contribution margin is the amount remaining from sales revenue after variable expenses have been deducted. It contributes towards covering fixed costs and then towards profit.

(b) Unit Contribution Margin

The unit contribution margin can be used to predict changes in total contribution margin as a result of changes in the unit sales of a product. To do this, the unit contribution margin is simply multiplied by the change in unit sales. Assuming no change in fixed costs, the change in total contribution margin falls directly to the bottom line as a change in profits.

(c) Contribution Margin Ratio

The contribution margin (CM) ratio is the ratio of the contribution margin to total sales. It shows how the contribution margin is affected by a given dollar change in total sales. The contribution margin ratio is often easier to work with than the unit contribution margin, particularly when a company has many products. This is because the contribution margin ratio is denominated in sales dollars, which is a convenient way to express activity in multi-product firms.

  1. Some Applications of CVP Concepts

CVP analysis is typically used to estimate the impact on profits of changes in selling price, variable cost per unit, sales volume, and total fixed costs. CVP analysis can be used to estimate the effect on profit of a change in any one (or any combination) of these parameters. A variety of examples of applications of CVP are provided in the text.

  1. CVP Relationships in Graphic Form

CVP graphs can be used to gain insight into the behavior of expenses and profits. The basic CVP graph is drawn with dollars on the vertical axis and unit sales on the horizontal axis. Total fixed expense is drawn first and then variable expense is added to the fixed expense to draw the total expense line. Finally, the total revenue line is drawn. The total profit (or loss) is the vertical difference between the total revenue and total expense lines. The break-even occurs at the point where the total revenue and total expenses lines cross.

  1. Break-Even Analysis and Target Profit Analysis

Target profit analysis is concerned with estimating the level of sales required to attain a specified target profit. Break-even analysis is a special case of target profit analysis in which the target profit is zero.

(a) Basic CVP equations

Both the equation and contribution (formula) methods of break-even and target profit analysis are based on the contribution approach to the income statement. The format of this statement can be expressed in equation form as:

Profits = Sales – Variable expenses – Fixed expenses

(b) Break-even point using the equation method

The break-even point is the level of sales at which profit is zero. It can also be defined as the point where total sales equals total expenses or as the point where total contribution margin equals total fixed expenses. Break-even analysis can be approached either by the equation method or by the contribution margin method. The two methods are logically equivalent.

Margin of Safety

The margin of safety is the excess of budgeted (or actual) sales over the break-even volume of sales. It is the amount by which sales can drop before losses begin to be incurred. The margin of safety can be computed in terms of dollars:

Margin of safety in dollars = Total sales – Break-even sales

Cost Structure

Cost structure refers to the relative proportion of fixed and variable costs in an organization. Understanding a company’s cost structure is important for decision-making as well as for analysis of performance.

Operating Leverage

Operating leverage is a measure of how sensitive net operating income is to a given percentage change in sales.

Assumptions in CVP Analysis

Simple CVP analysis relies on simplifying assumptions. However, if a manager knows that one of the assumptions is violated, the CVP analysis can often be easily modified to make it more realistic.

  • Selling price is constant: The assumption is that the selling price of a product will not change as the unit volume changes. This is not wholly realistic since unit sales and the selling price are usually inversely related. In order to increase volume it is often necessary to drop the price. However, CVP analysis can easily accommodate more realistic assumptions. A number of examples and problems in the text show how to use CVP analysis to investigate situations in which prices are changed.
  • Costs are linear and can be accurately divided into variable and fixed elements: It is assumed that the variable element is constant per unit and the fixed element is constant in total. This implies that operating conditions are stable. It also implies that the fixed costs are really fixed. When volume changes dramatically, this assumption becomes tenuous. Nevertheless, if the effects of a decision on fixed costs can be estimated, this can be explicitly taken into account in CVP analysis. A number of examples and problems in the text show how to use CVP analysis when fixed costs are affected.
  • The sales mix is constant in multi-product companies: This assumption is invoked so as to use the simple break-even and target profit formulas in multi-product companies. If unit contribution margins are fairly uniform across products, violations of this assumption will not be important. However, if unit contribution margins differ a great deal, then changes in the sales mix can have a big impact on the overall contribution margin ratio and hence on the results of CVP analysis. If a manager can predict how the sales mix will change, then a more refined CVP analysis can be performed in which the individual contribution margins of products are computed.
  • In manufacturing companies, inventories do not change: It is assumed that everything the company produces is sold in the same period. Violations of this assumption result in discrepancies between financial accounting net operating income and the profits calculated using the contribution approach. This topic is covered in detail in the chapter on variable costing.

The Value Chain of Business Function

A company is in essence a collection of activities that are performed to design, produce, market, deliver and support its product (or service). It’s goal is to produce the products in such a way that they have a greater value (to customers) than the orginal cost of creating these products. The added value can be considered the profits and is often indicated as ‘margin’. A systematic way of examining all of these internal activities and how they interact is necessary when analyzing the sources of competitive advantage. A company gains competitive advantage by performing strategically important activities more cheaply or better than its competitors. Michael Porter’s value chain helps disaggregating a company into its strategically relevant activities, thereby creating a clear overview of the internal organization. Based on this overview managers are better able to assess where true value is created and where improvements can be made.

Porter’s Value chain Model

 

One company’s value chain is embedded in a larger stream of activities that can be considered the supply chain or as Porter mentions it: the Value System. Suppliers have a value chain (upstream value) that create and deliver the purchased inputs. In addition, many products pass through the value chain of channels (channel value) on their way to the buyer. A company’s product eventually becomes part of its buyer’s value chain. This article will not go into the entire supply chain (from suppliers all the way to the end-consumer), but rather focuses on one organization’s value chain. The value chain activities can be divided into two broader types: primary activities and support activities.

Primary Activities

The first are primary activities which include the five main activities. All five activities are directly involved in the production and selling of the actual product. They cover the physical creation of the product, its sales, transfer to the buyer as well as after sale assistance. The five primary activities are inbound logistics, operations, outbound logistics, marketing & sales and service. Even though the importance of each category may vary from industry to industry, all of these activities will be present to some degree in each organization and play at least some role in competitive advantage.

  1. Inbound Logistics

Inbound logistics is where purchased inputs such as raw materials are often taken care of. Because of this function, it is also in contact with external companies such as suppliers. The activities associated with inbound logistics are receiving, storing and disseminating inputs to the product. Examples: material handling, warehousing, inventory control, vehicle scheduling and returns to suppliers.

  1. Operations

Once the required materials have been collected internally, operations can convert the inputs in the desired product. This phase is typically where the factory conveyor belts are being used. The activities associated with operations are therefore transforming inputs into the final product form. Examples: machining, packaging, assembly, equipment maintenance, testing, printing and facility operations.

  1. Outbound Logistics

After the final product is finished it still needs to finds it way to the customer. Depending on how lean the company is, the product can be shipped right away or has to be stored for a while. The activities associated with outbound logistics are collecting, storing and physically distributing the product to buyers. Examples: finished goods warehousing, material handling, delivery vehicle operations, order processing and scheduling.

  1. Marketing & Sales

The fact that products are produced doesn’t automatically mean that there are people willing to purchase them. This is where marketing and sales come into place. It is the job of marketers and sales agents to make sure that potential customers are aware of the product and are seriously considering to purchase them. Activities associated with marketing and sales are therefore to provide a means by which buyers can purchase the product and induce them to do so. Examples: advertising, promotion, sales force, quoting, channel selection, channel relations and pricing. A good tool to structure the entire marketing process is the Marketing Funnel.

  1. Service

In today’s economy, after-sales service is just as important as promotional activities. Complaints from unsatisfied customers are easily spread and shared due to the internet and the consequences on your company’s reputation might be vast. It is therefore important to have the right customer service practices in place. The activities associated with this part of the value chain are providing service to enhance or maintain the value of the product after it has been sold and delivered. Examples: installation, repair, training, parts supply and product adjustment.

Support Activities

The second category is support activities. They go across the primary activities and aim to coordinate and support their functions as best as possible with eachother by providing purchased inputs, technology, human resources and various firm wide managing functions. The support activities can therefore be divided into procurement, technology development (R&D), human resource management and firm infrastructure. The dotted lines reflect the fact that procurement, technology development and human resource management can be associated with specific primary activities as well as support the entire value chain.

  1. Procurement

Procurement refers to the function of purchasing inputs used in the firm’s value chain, not the purchased inputs themselves. Purchased inputs are needed for every value activity, including support activities. Purchased inputs include raw materials, supplies and other consumable items as well as assets such as machinery, laboratory equipment, office equipment and buildings. Procurement is therefore needed to assist multiple value chain activities, not just inbound logistics.

  1. Technology Development (R&D)

Every value activity embodies technology, be it know how, procedures or technology embodied in process equipment. The array of technology used in most companies is very broad. Technology development activities can be grouped into efforts to improve the product and the process. Examples are telecommunication technology, accounting automation software, product design research and customer servicing procedures. Typically, Research & Development departments can also be classified here.

  1. Human Resource Management

HRM consists of activities involved in the recruiting, hiring (and firing), training, development and compensation of all types of personnel. HRM affects the competitive advantage in any firm through its role in determining the skills and motivation of employees and the cost of hiring and training them. Some companies (especially in the technological and advisory service industry) rely so much on talented employees, that they have devoted an entire Talent Management department within HRM to recruit and train the best of the best university graduates.

  1. Firm Infrastructure

Firm infrastructure consists of a number of activities including general (strategic) management, planning, finance, accounting, legal, government affairs and quality management. Infrastructure usually supports the entire value chain, and not individual activities. In accounting, many firm infrastructure activities are often collectively indicated as ‘overhead’ costs. However, these activities shouldn’t be underestimated since they could be one of the most powerful sources of competitive advantage. After all, strategic management is often the starting point from which all smaller decisions in the firm are being based on. The wrong strategy will make it extra hard for people on the workfloor to perform well.

Linkages within the Value Chain

Although value activities are the building blocks of competitive advantage, the value chain is not a collection of independent activities. Rather, it is a system of interdependent activities that are related by linkages within the value chain. Decisions made in one value activity (e.g. procurement) may affect another value activity (e.g. operations). Since procurement has the responsibility over the quality of the purchased inputs, it will probably affect the production costs (operations), inspections costs (operations) and eventually even the product quality. In addition, a good working automated phone menu for customers (technology development) will allow customers to reach the right support assistant faster (service). Clear communication between and coordination across value chain activities are therefore just as important as the activities itself. Consequently, a company also needs to optimize these linkages in order to achieve competitive advantage. Unfortunately these linkages are often very subtle and go unrecognized by the management thereby missing out on great improvement opportunities.

In the end, Porter’s Value Chain is a great framework to examine the internal organization. It allows a more structured approach of assessing where in the organization true value is created and where costs can be reduced in order to boost the margins. It also allows to improve communication between departments. Combining the Value Chain with the VRIO Framework is a good starting point for an internal analysis. In case you are interested in the entire supply chain, you could repeat the process by adding the value chains of your company’s suppliers and buyers and place them in front and behind your own company’s value chain.

Management Process & Accounting

Although management actions differ from organization to organization, they generally follow a four-stage management process. As illustrated at the beginning of this chapter and in the chapters that follow, the four stages of this process are:

  • Planning
  • Performing
  • Evaluating
  • Communicating

Management accounting is essential in each stage of the process as managers make business decisions.

  1. Planning

Diagram below shows the overall framework in which planning takes place. The overriding goal of a business is to increase the value of the stakeholders’ interest in the business. The goal specifies the business’s end point, or ideal state. For example, Wal-Mart’s end point is “to become the worldwide leader in retailing.”

A company’s mission statement describes the fundamental way in which the company will achieve its goal of increasing stakeholders’ value. It also expresses the company’s identity and unique character.

The mission statement is essential to the planning process, which must consider how to add value through strategic objectives, tactical objectives, and operating objectives.

Strategic objectives are broad, long-term goals that determine the fundamental nature and direction of a business and that serve as a guide for decision making. Strategic objectives involve such basic issues as what a company’s main products or services will be, who its primary customers will be, and where it will operate.

Tactical objectives are mid-term goals that position an organization to achieve its long-term strategies. These objectives, which usually cover a three to five-year period, lay the groundwork for attaining the company’s strategic objectives.

Operating objectives are short-term goals that outline expectations for the performance of day-to-day operations. Operating objectives link to performance targets and specify how success will be measured.

To develop strategic, tactical, and operating objectives, managers must formulate a business plan. A business plan is a comprehensive statement of how a company will achieve its objectives. It is usually expressed in financial terms in the form of budgets, and it often includes performance goals for individuals, teams, products, or services

  1. Performing

Planning alone does not guarantee satisfactory operating results. Management must implement the business plan in ways that make optimal use of available resources in an ethical manner. Smooth operations require one or more of the following:-

  • Hiring and training personnel
  • Matching human and technical resources to the work that must be done
  • Purchasing or leasing facilities
  • Maintaining an inventory of products for sale
  • Identifying operating activities, or tasks, that minimize waste and improve the quality of products or services

Critical to managing any retail business is a thorough understanding of its supply chain. The supply chain is the path that leads from the suppliers of the material to its final consumers. The supply chain expresses the links between businesses growers to vendors to the business to their customers.

  1. Evaluating

When managers evaluate operating results, they compare the organization’s actual performance with the performance levels they established in the planning stage. They earmark any significant variations for further analysis so that they can correct the problems. If the problems are the result of a change in the organization’s operating environment, the managers may revise the original objectives. Ideally, the adjustments made in the evaluation stage will improve the company’s performance.

  1. Communicating

Whether accounting reports are prepared for internal or external use, they must provide accurate information and clearly communicate this information to the reader. Inaccurate or confusing internal reports can have a negative effect on a company’s operations. Full disclosure and transparency in financial statements issued to external parties is a basic concept of generally accepted accounting principles, and violation of this principle can result in stiff penalties.

Management Accounting Differences with Financial Accounting

Management Accounting also known as Managerial Accounting is the accounting for managers which helps the management of the organization to formulate policies and forecasting, planning and controlling the day to day business operations of the organization. Both the quantitative and qualitative information are captured and analyzed by the management accounting.

The functional area of management accounting is not limited to providing a financial or cost information only. Instead, it extracts the relevant and material information from financial and cost accounting to assist the management in budgeting, setting goals, decision making, etc. The accounting can be done as per the requirement of the management, i.e. weekly, monthly, quarterly, etc. and there is no format set on the basis of which it is to be reported.

Financial Accounting

Financial Accounting is an accounting system which is concerned with the preparation of financial statement for the outside parties like creditors, shareholders, investors, suppliers, lenders, customers, etc. It is the purest form of accounting in which proper record keeping and reporting of financial data are done, to provide relevant and material information to its users.

Financial Accounting is based on various assumptions, principles and convention like going concern, materiality, matching, realisation, conservatism, consistency, accrual, historical cost, etc. The financial statement consists of a Balance Sheet, Income Statement and Cash flow statement which are prepared as per the guidelines provided by the relevant statute.

Normally, the statements based on the financial accounting are prepared for one accounting year, to enable the user to make comparisons regarding the financial position, profitability and performance of the company in a specific period. Not only external parties but internal management also gets information for forecasting, planning, and decision making.

A common question is to explain the differences between financial accounting and managerial accounting, since each one involves a distinctly different career path. In general, financial accounting refers to the aggregation of accounting information into financial statements, while managerial accounting refers to the internal processes used to account for business transactions. There are a number of differences between financial and managerial accounting, which fall into the following categories:

  1. Aggregation

Financial accounting reports on the results of an entire business. Managerial accounting almost always reports at a more detailed level, such as profits by product, product line, customer, and geographic region.

  1. Efficiency

Financial accounting reports on the profitability (and therefore the efficiency) of a business, whereas managerial accounting reports on specifically what is causing problems and how to fix them.

  1. Proven information

Financial accounting requires that records be kept with considerable precision, which is needed to prove that the financial statements are correct. Managerial accounting frequently deals with estimates, rather than proven and verifiable facts.

  1. Reporting focus

Financial accounting is oriented toward the creation of financial statements, which are distributed both within and outside of a company. Managerial accounting is more concerned with operational reports, which are only distributed within a company.

  1. Standards

Financial accounting must comply with various accounting standards, whereas managerial accounting does not have to comply with any standards when information is compiled for internal consumption.

  1. Systems

Financial accounting pays no attention to the overall system that a company has for generating a profit, only its outcome. Conversely, managerial accounting is interested in the location of bottleneck operations, and the various ways to enhance profits by resolving bottleneck issues.

  1. Time period

Financial accounting is concerned with the financial results that a business has already achieved, so it has a historical orientation. Managerial accounting may address budgets and forecasts, and so can have a future orientation.

  1. Timing

Financial accounting requires that financial statements be issued following the end of an accounting period. Managerial accounting may issue reports much more frequently, since the information it provides is of most relevance if managers can see it right away.

  1. Valuation

Financial accounting addresses the proper valuation of assets and liabilities, and so is involved with impairments, revaluations, and so forth. Managerial accounting is not concerned with the value of these items, only their productivity.

There is also a difference in the accounting certifications typically found in each of these areas. People with the Certified Public Accountant designation have been trained in financial accounting, while those with the Certified Management Accountant designation have been trained in managerial accounting.

Mutual fund, Features, Benefits, Challanges, Role in Capital Market Development

Mutual fund is a pool of money collected from various investors to invest in a diversified portfolio of assets such as stocks, bonds, and other securities. Managed by professional fund managers, mutual funds allow individual investors to participate in the financial markets without the need for direct involvement or expertise. Investors buy units of the fund, and the returns are distributed based on the performance of the underlying assets. Mutual funds offer diversification, liquidity, and professional management, making them a popular choice for investors seeking long-term growth with relatively lower risk.

Features of Mutual fund:

  • Professional Management

One of the key features of mutual funds is that they are managed by professional fund managers. These managers are experienced professionals who make investment decisions on behalf of the investors. The fund manager selects the securities (stocks, bonds, etc.) for the fund, continuously monitoring market conditions and adjusting the portfolio to maximize returns and minimize risks. Investors benefit from the expertise and knowledge of professionals who would otherwise be difficult to access individually.

  • Diversification

Mutual funds provide built-in diversification, as they pool money from many investors to invest in a variety of assets, such as stocks, bonds, and other financial instruments. This reduces the overall risk because, in case one investment performs poorly, the other assets in the portfolio may still perform well. Diversification helps mitigate the impact of market volatility, making mutual funds a safer investment option compared to investing in individual securities.

  • Liquidity

Mutual funds offer liquidity, meaning investors can buy or redeem their units on any business day at the current Net Asset Value (NAV). This makes mutual funds a highly liquid investment option. Unlike real estate or certain bonds, mutual funds provide a quick and easy way to access funds. The ability to redeem units ensures that investors can liquidate their holdings when needed without significant delays.

  • Affordability

Mutual funds allow investors to start with a relatively small amount of capital, making them an affordable investment option. Investors can purchase units in a fund with a modest sum, often as low as a few hundred rupees. Additionally, mutual funds have a Systematic Investment Plan (SIP) facility, which enables investors to invest a fixed amount regularly, encouraging disciplined saving and investing over time without requiring a large initial investment.

  • Transparency

Mutual funds are required by regulatory bodies, like the Securities and Exchange Board of India (SEBI), to disclose their portfolio holdings, NAV, and performance regularly. These disclosures ensure transparency, allowing investors to monitor their investments’ performance. Investors can access detailed reports about the fund’s performance, the composition of its portfolio, and the associated risks. This transparency helps investors make informed decisions regarding their investments.

  • Risk Management

Mutual funds provide risk management through diversification and professional management. The spread of investments across various sectors, industries, and asset classes reduces the impact of individual market fluctuations. Additionally, the fund manager’s role is to manage risks by adjusting the portfolio as per market conditions. There are also different types of mutual funds, such as equity, debt, and hybrid funds, each catering to different risk profiles, allowing investors to choose a fund based on their risk tolerance.

  • Potential for High Returns

Mutual funds, particularly equity mutual funds, have the potential to offer high returns over the long term. While equity funds are riskier than debt funds, they historically provide higher returns, especially during periods of market growth. The combination of professional management, diversification, and the potential to invest in high-growth sectors allows mutual funds to generate attractive returns over time, making them an ideal investment for long-term goals like retirement, children’s education, and wealth accumulation.

  • Tax Benefits

Mutual funds, especially Equity-Linked Savings Schemes (ELSS), offer tax-saving benefits under Section 80C of the Income Tax Act in India. Investors can claim deductions of up to ₹1.5 lakh in a financial year by investing in ELSS funds. These funds also come with a lock-in period of three years, which encourages long-term investing. Additionally, long-term capital gains (LTCG) on equity mutual funds are tax-free up to ₹1 lakh per year, and beyond that, they are taxed at a concessional rate, making mutual funds tax-efficient.

Benefits of Mutual fund:

  • Professional Management

One of the primary benefits of mutual funds is that they are managed by professional fund managers with expertise in investment analysis, selection, and portfolio management. These professionals monitor the market continuously, adjust the portfolio to maximize returns, and make informed decisions based on market trends. This helps investors who may not have the time, knowledge, or resources to manage their investments actively.

  • Diversification

Mutual funds offer inherent diversification by investing in a wide range of assets such as stocks, bonds, and money market instruments. Diversification helps spread risk, as the poor performance of one asset may be offset by the positive performance of others. This reduces the overall risk exposure, making mutual funds a safer option compared to investing in a single asset or stock.

  • Liquidity

Mutual funds offer high liquidity, meaning investors can buy or sell their units easily. Investors can redeem their units at the current Net Asset Value (NAV) on any business day, making it an accessible investment option. This allows individuals to access their funds quickly in case of emergencies or changing financial needs, providing flexibility and ease of access to invested capital.

  • Affordability

Mutual funds allow investors to start with small amounts, making them accessible to individuals with limited capital. Many mutual funds have low minimum investment requirements, and the Systematic Investment Plan (SIP) allows investors to contribute a fixed amount regularly, making it easier to start investing. This encourages disciplined investing and the ability to invest in a diversified portfolio without a large initial sum.

  • Tax Benefits

Investing in specific mutual funds, such as Equity-Linked Savings Schemes (ELSS), provides tax-saving benefits under Section 80C of the Income Tax Act in India. These funds allow investors to claim deductions of up to ₹1.5 lakh per year. Additionally, long-term capital gains (LTCG) on equity mutual funds are tax-free up to ₹1 lakh annually, offering further tax efficiency to investors.

  • Transparency

Mutual funds are required to provide regular updates on their portfolios, performance, and NAV, ensuring transparency for investors. This helps individuals track the performance of their investments, understand their portfolio’s risk exposure, and make informed decisions. Regular disclosures give investors peace of mind and confidence in their investment choices.

Challenges of Mutual fund:

  • Market Risk

One of the main challenges of investing in mutual funds is market risk. Mutual funds, especially equity-based ones, are subject to fluctuations in the stock market, which can lead to volatility in returns. Economic downturns, market corrections, or adverse political events can negatively impact the performance of the underlying securities in a mutual fund. Even with professional management and diversification, the fund’s value can be affected by market conditions, leading to potential losses for investors.

  • High Fees and Expenses

Mutual funds charge management fees for professional fund management, which can reduce the overall returns for investors. These fees, known as the expense ratio, include administrative costs, fund manager fees, and other operational expenses. Actively managed funds tend to have higher fees than passively managed funds like index funds. While these fees are essential for maintaining fund operations, they can erode returns over time, particularly in funds with lower performance. It’s important for investors to be aware of these fees when choosing mutual funds.

  • Lack of Control

Investors in mutual funds do not have direct control over the individual securities that the fund invests in. The fund manager makes all the decisions regarding the portfolio, which means investors are not involved in selecting or managing the assets. This can be a disadvantage for those who prefer a hands-on approach to investing or want to influence specific investments based on personal values or interests, such as socially responsible investing.

  • Over-diversification

While diversification is typically an advantage, excessive diversification can dilute returns. Mutual funds can become over-diversified if they hold too many securities, which may not significantly contribute to returns. In some cases, over-diversification may lead to lower overall returns since the fund may invest in underperforming assets merely to maintain diversification. Striking the right balance between diversification and performance is crucial to achieving optimal returns.

  • Tax Implications

While mutual funds offer certain tax advantages, they can also expose investors to tax liabilities. Capital gains taxes are levied when the mutual fund sells securities in the portfolio that have appreciated. These gains may be distributed to investors as taxable income. Additionally, if an investor redeems units from the mutual fund, they may incur capital gains taxes, depending on the duration of the investment and the performance of the fund. Tax treatment of dividends and interest earned can also vary based on the type of mutual fund.

  • Performance Inconsistency

Despite professional management, mutual funds are not guaranteed to outperform the market or meet investors’ expectations. Many actively managed funds fail to consistently beat their benchmark index, particularly after accounting for management fees. Past performance is not necessarily indicative of future results, and there is no assurance that a mutual fund will deliver returns in line with its objectives. Investors may find themselves disappointed with the performance, especially in volatile market conditions.

  • Lack of Liquidity in Some Funds

Although mutual funds are generally considered liquid investments, some types, such as close-ended funds or certain specialized funds, may have limited liquidity. Investors may face restrictions on redeeming their units before a specified period or may not be able to sell them easily in the secondary market. Additionally, some funds may have redemption fees or exit loads that apply when investors try to liquidate their holdings before a certain time frame. These factors can make it challenging for investors to access their funds when needed.

Role in Capital Market Development:

  • Mobilization of Savings

Mutual funds play a crucial role in mobilizing savings from individual investors, both retail and institutional, and channeling those funds into the capital markets. By pooling small amounts of money from a large number of investors, mutual funds provide a vehicle for people to invest in a wide range of securities such as stocks, bonds, and other financial instruments. This pooled capital helps increase market liquidity and enables businesses to raise funds for expansion and growth.

  • Providing Access to Capital Markets

Mutual funds provide access to the capital markets for individuals who may not have the expertise or resources to directly invest in stocks, bonds, or other securities. By investing in a mutual fund, individuals can participate in the capital markets without the need for extensive market knowledge or the ability to select individual securities. This democratization of investment allows more people to benefit from capital market opportunities and fosters broader participation in the economy.

  • Liquidity Enhancement

The liquidity of capital markets is significantly enhanced by mutual funds. By creating a marketplace where investors can buy or sell their units easily, mutual funds ensure that there is continuous market activity. This liquidity makes it easier for investors to enter or exit the market, promoting smoother and more efficient trading. It also helps companies raise funds from the market by creating a stable pool of capital that can be accessed quickly when needed.

  • Price Discovery and Market Efficiency

Mutual funds contribute to price discovery in the capital markets by acting as market participants. Fund managers continuously evaluate and adjust the portfolio of the fund based on market conditions, news, and fundamental analysis. This process helps in establishing the fair value of securities in the market, which is vital for price discovery. The active buying and selling of securities by mutual funds also aids in improving market efficiency by incorporating new information into stock prices, thus promoting rational pricing.

  • Long-Term Investment Focus

Mutual funds typically have a long-term investment approach, which supports the stability and sustainability of the capital markets. Unlike short-term traders or speculators, mutual funds invest for the long haul, allowing companies to raise capital without the pressure of fluctuating investor sentiment. This long-term focus contributes to market stability, as it smooths out market volatility and fosters a stable environment for both investors and businesses.

  • Risk Diversification

By offering diversified portfolios, mutual funds help in spreading risk across a wide range of assets. This diversification lowers the overall risk of the capital markets by preventing the concentration of investments in a single security or sector. As mutual funds invest in a variety of stocks, bonds, and other assets, they mitigate the negative effects of any downturns in specific sectors or companies, thus reducing systemic risk in the market.

  • Corporate Governance

Mutual funds, as large institutional investors, often have significant voting power in the companies they invest in. This allows them to influence corporate governance practices by voting on key decisions such as mergers, executive compensation, and board appointments. By promoting good corporate governance, mutual funds help create a more transparent, accountable, and efficient market, which is essential for the long-term growth and development of the capital market.

  • Enhancing Financial Literacy

Mutual funds contribute to improving financial literacy by offering investors educational resources and tools to better understand investing in the capital markets. Many mutual fund companies provide information on the benefits of investing, risk management, and portfolio diversification. This helps investors become more informed, make better financial decisions, and navigate the complexities of the capital markets more effectively. Through mutual funds, more people learn about investing, which in turn enhances the development of the capital market.

Evaluation of the Performance of Mutual funds

a. Define the Investment Goals

What is the purpose of my investment? Answer to this should be the foundation of your mutual fund choices. For instance, if you want a regular income with capital protection, you can choose to invest in a debt fund. However, if you have a higher risk appetite and an aim to build your wealth, equities will suit your purpose. So it is crucial to define your financial goal first and then decide your investment. This also has a pivotal role in fund evaluation.

b. Shortlist a few peer Funds to compare

It is difficult to assess a mutual fund in isolation. So, you should always make a small list of comparable funds and continuously compare them. There are many FinTech firms and third party websites that offer free mutual fund screener tools.

c. Check the historical Performance Data

Now every mutual fund handbook comes with a disclaimer stating that past performance is no indicator of future performance. However, this data can help you check how the fund has fared across different market cycles. Consistency can also shed light on the skill of the fund manager. In short, it will be easier for you to find a fund with lower risks but higher returns.

d. Fee Structure of the Fund

A mutual fund company charges you for its services and expertise. Some funds require deft management and quick decisions on whether to buy, sell or hold on to an asset. Please remember that a fund with a higher fee is automatically better. Do check out other parameters too before choosing.

e. Risk-Adjusted Returns

Every fund expects certain risks related to the market and the industry. When fund strategies in such a way that they make more returns against anticipated risks, we call them risk-adjusted returns.

f. Performance against Index

Indexes like Nifty, BSE Sensex and BSE 200 set benchmarks, and all fund performances are evaluated on this basis. Comparing different timelines against the benchmark as well as peers, can be insightful. A well-managed fund won’t fall too hard during a market low.

Why track the Investment Performance

You might have seen the disclaimer that past performance does not indicate the future performance of a fund’. It means that you cannot expect guaranteed returns on investment. Therefore, you need to look beyond the previous years’ returns to assess a mutual fund. Primarily, you should monitor your investments so that you can make informed decisions that can lead to higher returns.

You know that the capital market keeps fluctuating with changes in the overall economic conditions. Such a change disturbs the asset allocation of the portfolio. For instance, an original allocation of 50:50 in equity and debt may change to 60:40 owing to a market rally. It may increase the risk profile of the fund beyond your requirements. Fund evaluation also helps you to compare the performance of your investment against other similar funds. Additionally, a change in fund manager or fundamental attributes of your fund may also trigger an evaluation. Hence, a review and rebalancing might be required to keep the risk profile of the portfolio intact.

How often to Evaluate Fund Performance

The market is subject to fluctuations. However, that doesn’t mean you need to assess the fund performance daily. Ideally, you should evaluate your fund every six months to a year, depending on the tenure of the investment. Evaluating the funds in a shorter period does not give an accurate insight into the performance of your investments. If all this sounds too much, you may invest in regular funds. As qualified intermediaries, they advise you to invest in funds based on your financial goals and risk profile.

Financial Ratios & Fund Performance 

While you may have taken due diligence and advice before investing, you still need to track the performance of your funds. The easiest way to do it is by using the fund fact sheet. In simple terms, the fund fact sheet shows the performance of all the schemes managed by your fund house, including your investment. You must compare these financial ratios with the mutual fund schemes in the same category to understand where your fund stands.

a. Alpha

The fund’s Alpha gives an overview of the fund manager’s skills and strategies and how they fared in the past. It should always be higher than the expense ratio of the fund. Additionally, your fund’s Alpha needs to be higher than the peers, which are at a similar level of beta.

b. Expense Ratio

This is essentially the fee for the fund house for managing your mutual fund. Expense ratios reflects the value-for-money aspect of a fund. It consists of fund management charges and all the other costs related to that of fund management. It impacts your ultimate take-home returns.

c. Benchmark

It is always advisable to compare the fund performance against the benchmark. The benchmark acts as a standard for funds’ performance. If your fund is outperforming the benchmark consistently, it is a sign that the fund is doing well. You can also compare the average return during a specific time frame with its peer funds in the same category.

d. Portfolio Holdings

Look for considerable changes and probable overlapping in the portfolio holdings. The fund needs to hold good quality stocks which have a lower Price to Earnings-per-share (P/E) Ratio vis-a-vis Price to Book Value (P/B) ratio. Additionally, ensure that the fund is investing as per its investment objective. For instance, fund having a high portfolio turnover ratio vis-a-vis lower returns is a bad indicator.

e. Sharpe Ratio

This ratio shows how much extra return you receive for the additional risks you undertake. It is a rule of thumb that higher risks must be compensated more. Moreover, you deserve a reward (excess returns) for the added volatility. Sharpe Ratio tells you how much exactly that reward should be.

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