On-Line Credit Card

A lot of things happen between the time you swipe your credit card and sign the credit card slip. Everything that happens behind the scenes makes it possible for you to make purchases with your credit card instead of having to go to the bank every time you want to spend money from your credit limit.

A few people/entities are involved in each credit card transaction:

  • The customer (you) who presents the credit card for payment.
  • The merchant sells you goods or services.
  • The merchant’s bank sends credit card transactions for approval.
  • The credit card payment network is a liaison between the merchant bank and the credit card issuer.
  • The credit card issuer approves and pays transactions.
  1. Swipe Your Credit Card for Approval

You present your card for payment by swiping your credit card through the payment terminal. The payment terminal communicates with the merchant bank to ask whether you can make the credit card purchase.

  1. Credit Card Authorization

The merchant bank contacts the appropriate credit card network (Visa, MasterCard, American Express, or Discover) to get authorization for the credit card purchase. Then, the payment network contacts the credit card issuer to make sure the credit card is valid and there’s enough available credit for the transaction.

American Express and Discover are the payment network and the credit card issuer, so they approve credit card transactions themselves. Visa and MasterCard, however, do not issue credit cards and must contact the credit card issuer.

The credit card issuer sends back an authorization code for the transaction. If your credit card is declined, you won’t get a reason at the point of sale, just a message that the card was declined. You’ll have to contact your card issuer directly to find out why your card was declined.

The store’s bank sends their communications electronically either through the phone line or through the internet. You may have been to a store or restaurant and heard the screeching and static from the credit card terminal communicating with the merchant bank. Now you know what’s going on.

  1. Credit Card Approval

The merchant bank sends the approval message for your credit card purchase, the receipt prints, you sign, and you can leave with your purchase.

When you sign the receipt and leave the store with your purchase, your credit card has only been authorized for the payment. The merchant hasn’t actually been paid and your credit card hasn’t been charged. If you check your credit card online right after you’ve made a purchase, the payment probably hasn’t shown up in your transaction list just yet. Some credit card issuers have more sophisticated reporting systems that will show authorized transactions and may even reduce your available credit by the amount of your recent purchase. It’s more likely that you won’t see the charge for a few days.

  1. Batch Processing

At the end of the day, the merchant prints a list of all the credit card transactions that have been made that day and sends them to their bank. The merchant’s bank then sends the transactions to the appropriate payment network for processing.

  1. The Credit Card Issuer Sends Payment

The credit card network lets each credit card issuer know what payments are due. The credit card issuer keeps a fee, the interchange fee, as part of its agreement with the merchant. Credit card issuers share the interchange fee with credit card networks. Since American Express and Discover are both the credit card network and the credit card issuer, they get to keep a higher percentage of the fee.

  1. The Merchant Gets Paid

The credit card network sends payment to the merchant bank who collects its own fee before depositing the credit card charges in the merchant’s account.

  1. The Credit Card Issuer Bills You

Each month, the credit card issuer sends a bill for the charges you made during the month. Then, you pay some or all the charges. If you choose to pay only a portion of the charges, you’ll pay interest on the amount that you don’t pay. The credit card issuer uses the money and interest you pay to pay merchants as new transactions are made.

Preparing the Master budget and Functions budgets

Master Budget:

The collection of a series of subsidiary or functional budgets into a total or master budget is the outcome of the budgeting process.

The master budget which covers a definite period of time, such as a year, represents the overall plan of operations which the management develops for the company. The master budget formally expresses the managerial policies & goals for a specified period which, with respect to functions & organizational responsibilities are broken down into details.

The master budget together with the subsidiary budgets on completion will be submitted for approval to the budget committee.

Constituent Elements of a Master Budget:

A master budget comprises a number of functional & financial budgets.

Functional Budget: Functional budget is related to a major function of the business. The usual functional budgets are:

  1. Sales Budget: The sales in terms of quantity & value which are analyzed by the product, by region, by month, by salesman & by distribution channels are shown by this budget.
  2. Selling Expenses Budget: The salaries & commission of salesmen’s, expenses & other related costs is included in this budget.
  3. Distribution Expenses Budget: Charges for transportation, charges for freight, warehousing, stock control, wages, expenses & related administrative costs is included in this budget.
  4. Marketing Budget: Marketing budget, apart from details regarding advertising, activities related to promotion, market research, customers service, public relations & so forth; also includes a summery relating to sales, selling expenses & marketing expenses budgets.
  5. Research & Development Budget: Materials, salaries, expenses, equipment & supplies & other costs which are related with design, development & technical research projects are included in research & development budget.
  6. Production Budget: Production budget aims to supply specified quality of finished goods so that the marketing demands can be met. Levels of finished goods stock is specified by the distribution budget & for providing detailed production requirements this can be related with the sales budget. Following from this, consideration of a series of subsidiary budgets becomes necessary:
  7. Raw Materials Budget: Appropriate attention to the desired levels of stock is paid by this budget.
  8. Labour Budget: This budget ensures that at the right time the required number of employees with suitable skills & of suitable grade will be made available by the plan.
  9. Manufacturing Overheads budget: Items such as consumable materials & waste disposal is covered by this budget.
  10. Purchasing Budget:While preparing this budget along with the answers to the questions regarding when, where & at what price to buy & how often to buy, consideration has to given to raw materials, consumable items, office supplies & equipments & the whole range of requirements of an organization.  
  11. Administration Expenses Budget: Such expenses as salaries & upkeep of office, salaries of management, stationery, telephones, depreciation, postage etc. are dealt with by this budget.
  12. Manpower Budget: An overall view of the need of the organization regarding manpower for all the areas of activity for a period of years-like manufacturing, administrative, sales, executive activities & so on, must be taken by the manpower budget. Training expenses budget & recruitment expenses budget can be formulated on the basis of the manpower budget & policies.

Prepare a materials purchase budget for the 3 months- January, February & March from the following information:

(a) Estimated sales of finished products:

January                                   12000 units
February                                 14000 units
March                                      16000 units
April                                         13200 units
May                                         16800 units

 (b) It is required as per stocking policy to maintain at the end of the month a sufficient quantity of finished goods so as to satisfy 25% of the estimated sales for the following month. 3000 units were in stock on 1st January.

(c) The standard requirement of per unit material as per the standard card of the product is:

Standard quantity: Material X            2 kg @ $ 2.50 per kg

                                    Material Y           4 Kg @ $ 1.50 per kg

Stoking policy required the maintenance at the end of each month, of a sufficient quantity of raw materials so that 50% of the production requirement of the following month can be met. The adherence of this policy is always required.

Solution:         
Production Budget
                                                            Jan                   Feb                  Mar                  April
                                                            Units                  Units               Units               Units
Estimated Sales                                  12000              14000              16000              13200
Desired Closing Inventory equal
to 25% of sales demand for
following month                                 3500                4000                3300               4200
                                                        15500               18000              19300              17400
Opening Inventory                          (3000)              (3500)              (4000)              (3300)
Budgeted Production (in units)         12500              14500              15300              14100

                                                    Material Usage Budget

                                                            Jan                   Feb                  Mar                  April

                                                              Kg                   Kg                   Kg                   Kg

Material X @ 2 Kg per unit                25000              29000              30600              28200
Material Y @ 4 Kg per unit                50000              58000              61200              56400

                                                Material Purchase Budget

                                                                        Jan                   Feb                  Mar
Material X:

Usage Quantities (Kg)                                    25000              29000              30600
Desired closing stock equal to 50% of
production requirements for following
month                                                              14500              15300              14100             
                                                                        39500              44300              44700 
Opening Inventory                                         (12500)          (14500)           (15300)
Purchase Quantities                                         27000             29800              29400
Price per Kg                                                      $ 2.50            $ 2.50              $ 2.50
Value of purchases                                        $ 67500       $74500         $ 73500

Material Y:

Usage Quantities (Kg)                                     50000              58000              61200
Desired closing stock equal to 50% of          
production requirements for following
month                                                              29000              30600              28200
                                                                        79000              88600              89400
Opening Inventory                                         (25000)           (29000)          (30600)
Purchase Quantities                                        54000              59600              58800
Price per Kg                                                    $1.50                 $1.50              $1.50
Value of purchases                                        $ 81000        $ 89400         $ 88200

Flexible Budgets

A flexible budget adjusts to changes in actual revenue levels. Actual revenues or other activity measures are entered into the flexible budget once an accounting period has been completed, and it generates a budget that is specific to the inputs. The budget is then compared to actual expenses for control purposes. The steps needed to construct a flexible budget are:

  1. Identify all fixed costs and segregate them in the budget model.
  2. Determine the extent to which all variable costs change as activity measures change.
  3. Create the budget model, where fixed costs are “hard coded” into the model, and variable costs are stated as a percentage of the relevant activity measures or as a cost per unit of activity measure.
  4. Enter actual activity measures into the model after an accounting period has been completed. This updates the variable costs in the flexible budget.
  5. Enter the resulting flexible budget for the completed period into the accounting system for comparison to actual expenses.

This approach varies from the more common static budget, which contains nothing but fixed amounts that do not vary with actual revenue levels. Budget versus actual reports under a flexible budget tend to yield variances that are much more relevant than those generated under a static budget, since both the budgeted and actual expenses are based on the same activity measure. This means that the variances will likely be smaller than under a static budget, and will also be highly actionable.

A flexible budget can be created that ranges in level of sophistication. Here are several variations on the concept:

  • Basic flexible budget. At its simplest, the flexible budget alters those expenses that vary directly with revenues. There is typically a percentage built into the model that is multiplied by actual revenues to arrive at what expenses should be at a stated revenue level. In the case of the cost of goods sold, a cost per unit may be used, rather than a percentage of sales.
  • Intermediate flexible budget. Some expenditures vary with other activity measures than revenue. For example, telephone expenses may vary with changes in headcount. If so, one can integrate these other activity measures into the flexible budget model.
  • Advanced flexible budget. Expenditures may only vary within certain ranges of revenue or other activities; outside of those ranges, a different proportion of expenditures may apply. A sophisticated flexible budget will change the proportions for these expenditures if the measurements they are based on exceed their target ranges.

In short, a flexible budget gives a company a tool for comparing actual to budgeted performance at many levels of activity.

Advantages of Flexible Budgeting

The flexible budget is an appealing concept. Here are several advantages:

  • Usage in variable cost environment. The flexible budget is especially useful in businesses where costs are closely aligned with the level of business activity, such as a retail environment where overhead can be segregated and treated as a fixed cost, while the cost of merchandise is directly linked to revenues.
  • Performance measurement. Since the flexible budget restructures itself based on activity levels, it is a good tool for evaluating the performance of managers the budget should closely align to expectations at any number of activity levels.
  • Budgeting efficiency. Flexible budgeting can be used to more easily update a budget for which revenue or other activity figures have not yet been finalized. Under this approach, managers give their approval for all fixed expenses, as well as variable expenses as a proportion of revenues or other activity measures. Then the budgeting staff completes the remainder of the budget, which flows through the formulas in the flexible budget and automatically alters expenditure levels.

These points make the flexible budget an appealing model for the advanced budget user. However, before deciding to switch to the flexible budget, consider the following countervailing issues.

Disadvantages of Flexible Budgeting

The flexible budget at first appears to be an excellent way to resolve many of the difficulties inherent in a static budget. However, there are also a number of serious issues with it, which we address in the following points:

  • Formulation. Though the flex budget is a good tool, it can be difficult to formulate and administer. One problem with its formulation is that many costs are not fully variable, instead having a fixed cost component that must be calculated and included in the budget formula. Also, a great deal of time can be spent developing cost formulas, which is more time than the typical budgeting staff has available in the midst of the budget process.
  • Closing delay. A flexible budget cannot be preloaded into the accounting software for comparison to the financial statements. Instead, the accountant must wait until a financial reporting period has been completed, then input revenue and other activity measures into the budget model, extract the results from the model, and load them into the accounting software. Only then is it possible to issue financial statements that contain budget versus actual information, which delays the issuance of financial statements.
  • Revenue comparison. In a flexible budget, there is no comparison of budgeted to actual revenues, since the two numbers are the same. The model is designed to match actual expenses to expected expenses, not to compare revenue levels. There is no way to highlight whether actual revenues are above or below expectations.
  • Applicability. Some companies have so few variable costs of any kind that there is little point in constructing a flexible budget. Instead, they have a massive amount of fixed overhead that does not vary in response to any type of activity. For example, consider a web store that downloads software to its customers; a certain amount of expenditure is required to maintain the store, and there is essentially no cost of goods sold, other than credit card fees. In this situation, there is no point in constructing a flexible budget, since it will not vary from a static budget.

A flexible budget can be created that ranges in level of sophistication. Here are several variations on the concept:

  • Basic flexible budget. At its simplest, the flexible budget alters those expenses that vary directly with revenues. There is typically a percentage built into the model that is multiplied by actual revenues to arrive at what expenses should be at a stated revenue level. In the case of the cost of goods sold, a cost per unit may be used, rather than a percentage of sales.
  • Intermediate flexible budget. Some expenditures vary with other activity measures than revenue. For example, telephone expenses may vary with changes in headcount. If so, one can integrate these other activity measures into the flexible budget model.
  • Advanced flexible budget. Expenditures may only vary within certain ranges of revenue or other activities; outside of those ranges, a different proportion of expenditures may apply. A sophisticated flexible budget will change the proportions for these expenditures if the measurements they are based on exceed their target ranges.

Variance analysis

Variance analysis is the quantitative investigation of the difference between actual and planned behavior. This analysis is used to maintain control over a business. For example, if you budget for sales to be Rs. 10,000 and actual sales are Rs. 8,000, variance analysis yields a difference of Rs. 2,000. Variance analysis is especially effective when you review the amount of a variance on a trend line, so that sudden changes in the variance level from month to month are more readily apparent. Variance analysis also involves the investigation of these differences, so that the outcome is a statement of the difference from expectations, and an interpretation of why the variance occurred. To continue with the example, a complete analysis of the sales variance would be:

“Sales during the month were Rs. 2,000 lower than the budget of Rs. 10,000. This variance was primarily caused by the loss of ABC customer at the end of the preceding month, which usually buys Rs. 1,800 per month from the company. We lost ABC customer because we had several instances of late deliveries to it over the past few months.”

This level of detailed variance analysis allows management to understand why fluctuations occur in its business, and what it can do to change the situation.

Here are the most commonly-derived variances used in variance analysis (they are linked to more complete descriptions, as well as examples):

  • Purchase price variance. The actual price paid for materials used in the production process, minus the standard cost, multiplied by the number of units used.
  • Labor rate variance. The actual price paid for the direct labor used in the production process, minus its standard cost, multiplied by the number of units used.
  • Variable overhead spending variance. Subtract the standard variable overhead cost per unit from the actual cost incurred and multiply the remainder by the total unit quantity of output.
  • Fixed overhead spending variance. The total amount by which fixed overhead costs exceed their total standard cost for the reporting period.
  • Selling price variance. The actual selling price, minus the standard selling price, multiplied by the number of units sold.
  • Material yield variance. Subtract the total standard quantity of materials that are supposed to be used from the actual level of use and multiply the remainder by the standard price per unit.
  • Labor efficiency variance. Subtract the standard quantity of labor consumed from the actual amount and multiply the remainder by the standard labor rate per hour.
  • Variable overhead efficiency variance. Subtract the budgeted units of activity on which the variable overhead is charged from the actual units of activity, multiplied by the standard variable overhead cost per unit.

It is not necessary to track all of the preceding variances. In many organizations, it may be sufficient to review just one or two variances. For example, a services organization (such as a consulting business) might be solely concerned with the labor efficiency variance, while a manufacturing business in a highly competitive market might be mostly concerned with the purchase price variance. In other words, put most of the variance analysis effort into those variances that make the most difference to the company if the underlying issues can be rectified.

There are several problems with variance analysis that keep many companies from using it. They are:

  • Time delay. The accounting staff compiles the variances at the end of the month before issuing the results to the management team. In a fast-paced environment, management needs feedback much faster than once a month, and so tends to rely upon other measurements or warning flags that are generated on the spot (especially in the production area).
  • Variance source information. Many of the reasons for variances are not located in the accounting records, so the accounting staff has to sort through such information as bills of material, labor routings, and overtime records to determine the causes of problems. The extra work is only cost-effective when management can actively correct problems based on this information.
  • Standard setting. Variance analysis is essentially a comparison of actual results to an arbitrary standard that may have been derived from political bargaining. Consequently, the resulting variance may not yield any useful information.

Many companies prefer to use horizontal analysis, rather than variance analysis, to investigate and interpret their financial results. Under this approach, the results of multiple periods are listed side-by-side, so that trends can be easily discerned.

Introduction to Management Control Systems

Horngreen, Datar and Foster define management control system “as a means of gathering and using information to aid and coordinate the process of making planning and control decisions through- out the organisation and to guide the behaviour of its managers and employees. The goal of management control system is to improve the collective decisions within an organisation in an economically feasible way.”

Different managers perform different responsibilities in an organisation and therefore different kinds of information are needed by them to manage the activities in their respective areas. Management control system should be able to develop, gather and communicate information to management at different levels in the organisation. Also, management control system should aim to provide financial as well as non-financial information as needed by different managers.

Some examples of financial information are material costs, labour costs, net profit, investments made etc. Non-financial data are those which are not in monetary terms such as production units per worker, labour hours, machine hours, time taken to comply with the customer’s orders, absenteeism. Some information gathered under management control system may emerge from internal data maintained within the firm.

Some other information required by managers may be gathered from external sources such as information about competitors’ product. As stated earlier, different types of information are needed by persons working at different levels in the organisation. For example, top managers may require internal as well as external financial and non-financial data as their responsibilities relate to total organisation. However, a production manager would be more interested in internally generated financial and non-financial data.

Management Control Systems:

Broadly, management control system (MCS) refers to the design, installation and operation of management planning and control systems.

The term ‘management control systems’ emphasises on two distinct, but highly interrelated and sometimes indistinguishable, subdivisions of controls systems:

(i) Structure or organisation structure or relationships among the units in the organisation, more specifically the responsibility centres, the relationship among responsibility centres, performance measures and the information that flows among these responsibility centres.

(ii) Process or set of activities, or steps or decisions that are taken by an organisation or managers to establish purposes, allocate resources and achieve organisational purposes.

The process consists of interrelated phases of programming (programme selection), budgeting, execution, measurement and evaluation of actual performance.

The structure of a management control system indicates what the system “is” and process of a management control system indicates what the system “does.” The management control systems knits the organisation together so that each part, by exercising the autonomy given to it, fulfills a purpose that is consistent with and contributes to the fulfillment of the overall purpose of the organisation.

The control system should be designed to achieve unity of purpose through the use of the diverse talents of individuals in the organisation. The constant requirement of management control is the achievement of unity in diversity through coordination, in pursuit of short-term objectives and long-term goals.

Management Control System” Formal and Informal:

Management control system includes both formal control system and informal control system. A formal control system requires that an organisation should have clear-cut rules, procedures, guidelines, plans relating to different managerial aspects. Such things are needed to guide, direct, motivate the managers and other employees and coordinate their behaviour to achieve organisational goals.

In an organisation, many formal control systems may exist such as cost accounting system, management accounting system, production engineering systems, human resource system, quality maintenance system etc. Informal management control systems are always unwritten and implicit.

However, they contribute greatly in the implementation of business goals and strategies and help the organisation to attain high degree of motivation and goal congruence. Examples of informal management control systems are unwritten norms about good behaviour of managers and employees, loyalties, shared values, organisational culture and ethics, mutual commitments among managers and employees.

A major objective of management control is to encourage goal congruence, which means that as people work to achieve their own goals, they also work to achieve the goals of the company. People must have incentives to work toward the company’s goals. To accomplish that objective, managers must assign responsibilities and develop performance evaluation criteria that motivate employees to work toward the company’s goals.

A management control system is most effective when it establishes evaluation criteria that encourage goal-congruent behaviour and is implemented through a responsibility accounting system that employees trust to report their performance.

Characteristics of Management Control Systems:

Management control systems designed in an organisation should fulfill the following characteristics:

(i) Management control systems should be closely aligned to an organisation’s strategies and goals.

(ii) Management control systems should be designed to fit the organisation’s structure and the decision-making responsibility of individual managers.

(iii) Effective management control systems should motivate managers and employees to exert efforts toward attaining organisation goals through a variety of rewards tied to the achievement of those goals.

Factors Influencing Management Control Systems:

Factors influencing the design of Management Control Systems are as follows:

(i) Size and Spread of the Enterprise:

The size and spread of a large firm is bound to be different compared with that of a small firm. This would certainly determine the content and nature of the control system for each organisation.

(ii) Organisational Structure, Delegation and Decentralisation:

Statutes and conventions govern organisational structure, and the extent of decentralisation and delegation in all enterprises. For example, the management philosophy of the State Bank of India is bound to be different from that of the State Trading Corporation. Also, within an enterprise, the degree of decentralisation and delegation changes from one point of time to another to meet changed environmental challenges and the opportunities that these may present. All these influence management control systems practiced in organisations.

(iii) Nature of Operations and Divisibility:

Nature of operations and their divisibility affect management control systems. For example, in the oil industry, for instance, sub-units can not be formed on the basis of products. In many large trading companies, however, divisions can be created on the basis of products. Again, in the paper industry, the different stages in pulp making can not be subdivided for the purposes of management control, though pulp making as a whole can be regarded as a division.

(iv) Types of Responsibility Centres:

Different control systems are needed for the various responsibility centres or sub-systems within an organisation. Whether the performance of a responsibility centre should be measured in terms of expenses or profitability or return on investment depends on the type of responsibility centre. For example, a bank may apply different performance measures to measure performance of its different branches.

There are transactional differences between branches; some are deposit heavy or advance heavy, some are with or without safe deposit facilities or foreign exchange transaction. It is, therefore, not possible to have profit as the sole criteria for performance evaluation of all branches. Hence, control systems with different criteria of performance should be used for different sub-units.

(v) People and their Perceptions:

Perceptions of people in the organisation about the likely effects of the control system on their work life, job satisfaction, job security, promotion and general well-being could differ across organisations. These considerations will significantly influence the nature and content of the management control system needed in the organisation and must be duly considered while designing management control systems.

Optimal uses of Limited Resources

Limited resources are the essential inputs required for production or providing services. These include natural resources (land, water, minerals), human resources (labor, expertise), capital resources (machinery, buildings, technology), and financial resources (money, credit). Due to their scarcity, organizations face the challenge of deciding how to best allocate these resources to achieve their objectives.

In an economic context, limited resources exist because there is always more demand for them than the available supply. This creates the necessity for careful planning and decision-making, ensuring that resources are used efficiently, effectively, and in the right combination.

Principles of Optimal Resource Allocation

  • Maximizing Output

The primary objective of optimal resource use is to generate the highest possible output. Organizations should ensure that each resource—whether human, material, or financial—produces the maximum benefit. This involves careful production planning, workforce management, and adopting technologies that increase productivity.

Example: A manufacturing plant may use advanced machinery to improve the speed and quality of production, thus maximizing the output of each worker and minimizing waste.

  • Cost Efficiency

Organizations aim to minimize costs while maximizing output. This can be achieved by reducing wastage, eliminating inefficiencies, and utilizing resources in the most cost-effective manner.

Example: A company may implement lean manufacturing principles to minimize waste in its production processes, using fewer materials and labor to achieve the same output.

  • Prioritization of Resource Use

Limited resources must be allocated to areas that provide the greatest return. This involves identifying the most profitable and critical areas for investment or production. Prioritization ensures that resources are not wasted on less important tasks.

Example: A firm facing budget constraints may choose to allocate more resources to a high-margin product line rather than an unprofitable one, thereby ensuring a better return on investment.

  • Balancing Short-term and Long-term Goals

Organizations must balance immediate needs with long-term sustainability. Focusing only on short-term profits can lead to resource depletion and long-term negative consequences. Conversely, long-term sustainability may involve initial sacrifices in resource allocation.

Example: A company may invest in renewable energy technologies that require upfront capital investment but will result in long-term cost savings and environmental benefits.

  • Flexibility and Adaptability

Optimal use of resources requires the ability to adapt to changing circumstances. Economic conditions, technological advancements, and consumer preferences can alter the demand for resources. Flexible resource allocation allows organizations to respond quickly to new opportunities or challenges.

Example: During a period of economic downturn, a company may reduce spending on luxury products and shift resources toward basic essentials that consumers still demand.

Tools for Optimizing Resource Use

  • Cost-Benefit Analysis (CBA)

A cost-benefit analysis helps organizations weigh the potential benefits against the costs of utilizing a resource. It provides a quantitative framework for making resource allocation decisions, ensuring that the benefits derived from a resource exceed its associated costs.

Example: A company may conduct a CBA to determine whether investing in new technology will yield a higher return on investment compared to the cost of acquiring and maintaining the equipment.

  • Resource Allocation Models

Models like the Economic Order Quantity (EOQ) or Linear Programming help businesses determine the optimal allocation of resources under specific constraints, such as budget limits or production capacities.

Example: A company could use linear programming to determine the optimal mix of products to produce, ensuring that the use of raw materials and labor is maximized without exceeding resource constraints.

  • Budgeting and Forecasting

Budgeting is a crucial tool for planning the use of limited resources. Accurate forecasting and creating a budget allow organizations to anticipate resource needs and allocate funds appropriately.

Example: A manufacturing company may prepare an annual budget that allocates capital for new machinery, labor costs, and materials, ensuring that resources are allocated to areas that will generate the most value.

  • Supply Chain Optimization

Efficient supply chain management is vital for ensuring the timely availability of resources without overstocking or incurring unnecessary costs. Optimizing the supply chain ensures that materials and products are available when needed and at the lowest possible cost.

Example: A retailer may use a just-in-time inventory system to ensure that products are replenished precisely when needed, avoiding the cost of holding excessive inventory.

Challenges in Optimizing Limited Resources

  • Uncertainty and Risk

The future is often uncertain, making it difficult to predict resource requirements accurately. Changes in market conditions, consumer behavior, or external factors (e.g., economic downturns, geopolitical events) can disrupt resource plans.

Example: A company that relies heavily on imported raw materials may face supply chain disruptions due to trade restrictions, requiring quick adaptations in resource allocation.

  • Competing Priorities

Organizations often face competing demands for limited resources, making it difficult to decide how to allocate them. Balancing the needs of various departments, projects, and stakeholders can create conflicts.

Example: A firm may need to decide whether to invest in research and development for future products or focus on increasing the capacity of its existing product line.

  • Technological Constraints

Even with advanced technology, limitations in production capacity, human resources, or infrastructure may restrict the optimal use of resources.

Example: A company may have access to advanced machinery but face constraints in terms of skilled labor, limiting the amount of output that can be produced.

Pricing decisions

Pricing decisions play a crucial role in the success of a product or service. Setting the right price is essential for generating revenue, maximizing profits, and capturing customer value. Effective pricing strategies take into account various factors, including market conditions, customer perceptions, competitive landscape, and cost considerations.

Pricing Objectives:

Before determining the specific pricing strategy, businesses must establish their pricing objectives. These objectives can vary depending on the company’s goals and market positioning.

  • Profit Maximization:

Setting prices to maximize profitability by achieving the highest possible margins.

  • Market Penetration:

Setting low initial prices to gain market share and attract a large customer base.

  • Revenue Growth:

Setting prices to maximize total revenue by considering sales volume and pricing elasticity.

  • Competitive Pricing:

Setting prices in line with or slightly below competitors’ prices to gain a competitive advantage.

  • Value-based Pricing:

Setting prices based on the perceived value of the product or service to customers.

  • Premium Pricing:

Setting higher prices to position the product as a luxury or high-end offering.

Pricing Strategies:

Once pricing objectives are established, businesses can adopt various pricing strategies to achieve their goals. Some common pricing strategies:

  • Cost-Based Pricing:

Setting prices based on the production and distribution costs, including materials, labor, and overhead expenses. A markup or desired profit margin is added to the costs to determine the final price.

  • Market-Based Pricing:

Setting prices based on market conditions, customer demand, and competitor pricing. This strategy considers factors such as perceived value, customer preferences, and willingness to pay.

  • Value-Based Pricing:

Setting prices based on the perceived value of the product or service to customers. This strategy focuses on the benefits, quality, and uniqueness of the offering and prices it accordingly.

  • Skimming Pricing:

Setting high initial prices for innovative or unique products to capture early adopters and maximize revenue before competitors enter the market.

  • Penetration Pricing:

Setting low initial prices to quickly gain market share and attract price-sensitive customers. The goal is to stimulate demand and establish a strong customer base.

  • Bundle Pricing:

Offering multiple products or services as a package at a discounted price compared to purchasing them individually. This strategy encourages customers to buy more and increases overall sales.

  • Psychological Pricing:

Setting prices based on customer psychology and perceptions. Strategies include using odd or charm prices (e.g., $9.99) or prestige pricing to create an impression of value or exclusivity.

Factors affecting Pricing:

When making pricing decisions, businesses should consider various factors that influence the pricing strategy:

  • Market Demand:

Understanding the demand for the product or service is essential. Higher demand may allow for higher prices, while lower demand may require competitive pricing or promotional strategies.

  • Competition:

Analyzing the competitive landscape helps determine the appropriate pricing strategy. Factors such as the number of competitors, their pricing strategies, and product differentiation impact pricing decisions.

  • Customer Perceptions:

Customers’ perceived value, quality expectations, and willingness to pay are crucial factors in setting prices. Businesses must understand customer segments and their price sensitivity.

  • Cost Analysis:

Calculating the production costs, overhead expenses, and desired profit margins is essential to ensure that prices cover costs and generate profits. Businesses must consider economies of scale, cost structures, and cost efficiencies.

  • Legal and Ethical Considerations:

Pricing decisions must comply with legal regulations, including price-fixing laws and fair trade practices. Ethical considerations, such as avoiding price discrimination or exploiting vulnerable customers, should also be taken into account.

Pricing Tactics:

  • Psychological Pricing:

Utilizing pricing strategies that take advantage of customers’ psychological perceptions and behaviors. Tactics include using charm prices (e.g., $9.99 instead of $10), prestige pricing, or reference pricing (e.g., highlighting a higher “original” price to make the current price seem like a bargain).

  • Price Bundling:

Offering multiple products or services together at a discounted price compared to purchasing them separately. This tactic encourages customers to buy more and increases the overall perceived value.

  • Price Skimming:

Initially setting a high price for a new or innovative product and gradually reducing it over time to capture different segments of the market. This tactic allows businesses to maximize revenue from early adopters and then target price-sensitive customers as the product matures.

  • Price Discrimination:

Charging different prices to different customer segments based on their willingness to pay or other factors such as geographic location or purchasing power. This tactic allows businesses to capture more value from customers with a higher willingness to pay while still attracting price-sensitive customers.

  • Price Matching:

Offering to match or beat competitors’ prices to assure customers that they are getting the best deal. This tactic helps businesses remain competitive and retain customers.

  • Dynamic Pricing:

Adjusting prices in real-time based on demand, market conditions, or other factors. This tactic is commonly used in industries such as airlines, hotels, and ride-sharing services to optimize revenue.

Price Monitoring and Adjustments:

Pricing decisions should not be static; they require continuous monitoring and adjustment. Businesses should regularly evaluate their pricing strategy’s effectiveness, considering factors such as customer feedback, market trends, and changes in costs or competition. Pricing adjustments may be necessary to remain competitive, maximize profitability, or respond to market dynamics.

  • Pricing Objectives

Pricing objectives refer to the specific goals and outcomes that a company aims to achieve through its pricing strategy. These objectives guide the pricing decisions and help align them with the overall business strategy. Pricing objectives can vary based on factors such as market conditions, competition, product positioning, and company goals. Let’s explore some common pricing objectives:

  • Profit Maximization

One of the primary objectives of pricing is to maximize profitability. This objective focuses on setting prices that generate the highest possible profits for the company. It involves analyzing costs, market demand, and competition to determine the optimal price that balances revenue and expenses. Profit maximization can be achieved by setting prices that allow for higher profit margins, considering factors such as production costs, overhead expenses, and market dynamics.

  • Revenue Growth

Another important pricing objective is to drive revenue growth. This objective aims to increase the total revenue generated by the company. It involves setting prices that encourage higher sales volumes or higher prices per unit. Strategies such as premium pricing, product bundling, and upselling can be employed to increase revenue. The focus is on maximizing sales and expanding the customer base while maintaining profitability.

  • Market Penetration

Market penetration is a pricing objective that focuses on gaining a significant market share. The goal is to attract a large number of customers by offering competitive prices that are lower than the competition. Lower prices can create an incentive for customers to switch to the company’s products or services. This objective is commonly used in the introduction stage of a product or when entering a new market. The aim is to establish a strong customer base and gain a competitive advantage.

  • Price Leadership

Price leadership refers to becoming the market leader by setting prices that other competitors follow. The objective is to establish the company as a leader in terms of pricing strategy and gain a competitive advantage. This can be achieved by consistently setting prices lower or higher than competitors while delivering value to customers. Price leadership can help the company attract price-sensitive customers or position itself as a premium brand depending on the target market and product positioning.

  • Customer Value and Satisfaction

Pricing decisions can also be guided by a focus on customer value and satisfaction. The objective is to set prices that align with the perceived value of the product or service from the customer’s perspective. This approach emphasizes the importance of meeting customer expectations, providing quality products or services, and delivering value for the price charged. Pricing strategies such as value-based pricing or customer-centric pricing can be employed to ensure that customers feel they are receiving a fair exchange of value.

  • Competitive Advantage

Pricing objectives can also revolve around gaining a competitive advantage in the market. This involves setting prices that differentiate the company from competitors and position it as offering superior value. Strategies such as premium pricing or price differentiation can be used to create a perception of higher quality, exclusivity, or unique features. The objective is to establish a competitive edge that attracts customers and allows the company to command higher prices.

  • Survival

In certain situations, the pricing objective may be focused on survival. This occurs when a company is facing significant challenges, such as intense competition, economic downturns, or disruptive market conditions. The objective is to set prices that cover costs and generate enough revenue to sustain the business. The focus is on maintaining profitability or minimizing losses to survive in the short term until conditions improve.

Advantages of Pricing:

  • Revenue Generation

Pricing directly impacts the revenue generated by a business. By setting prices strategically, a company can maximize its sales revenue and profitability. Effective pricing strategies can help capture customer value and generate higher revenues.

  • Competitive Advantage

Pricing can be used as a tool to gain a competitive edge in the market. By offering competitive prices or unique pricing strategies, a company can differentiate itself from competitors. This can attract customers, increase market share, and enhance the company’s position in the industry.

  • Market Penetration

Lowering prices or using pricing strategies such as promotional pricing can help penetrate new markets or gain market share. Lower prices can attract price-sensitive customers and encourage them to try a product or service. This can be particularly effective in the early stages of a product life cycle or when entering new markets.

  • Increased Sales and Demand

Appropriate pricing strategies can stimulate demand and drive sales. By offering discounts, promotions, or bundle pricing, companies can incentivize customers to make purchases. This can lead to increased sales volume, higher customer acquisition, and greater market penetration.

  • Customer Perception of Value

Pricing plays a significant role in shaping customer perceptions of value. When prices align with customers’ perceived value of a product or service, it enhances their willingness to pay and satisfaction. Proper pricing strategies can create a perception of quality, exclusivity, or affordability, depending on the target market and positioning.

Disadvantages of Pricing:

  • Profitability Constraints

Pricing decisions must balance revenue generation with profitability. Setting prices too low may lead to reduced profit margins or even losses. On the other hand, setting prices too high may deter customers and limit sales. It’s essential to consider costs, market dynamics, and pricing elasticity to ensure pricing decisions are profitable.

  • Price Wars and Intense Competition

Aggressive pricing strategies can trigger price wars among competitors. Engaging in price competition without careful consideration can lead to eroded profit margins and a devaluation of the product or service. Price wars can harm the overall industry and make it challenging for businesses to differentiate themselves based on factors other than price.

  • Perception of Quality

Pricing can create a perception of quality in the minds of customers. Setting prices too low may lead customers to question the quality or value of a product. Conversely, setting prices too high may create expectations of premium quality, and failure to deliver on those expectations can damage the brand’s reputation.

  • Price Elasticity

The price elasticity of demand refers to the responsiveness of customer demand to changes in price. Some products or services may have highly elastic demand, meaning that even small changes in price can significantly impact customer demand. Pricing decisions must consider price elasticity to avoid overpricing or underpricing and to optimize sales and revenue.

  • Market Perception and Positioning

Pricing decisions can influence how a product or service is perceived in the market. If prices are set too low, customers may perceive the offering as low-quality or lacking value. On the other hand, setting prices too high may position the product as exclusive or only accessible to a niche market. Finding the right balance between pricing and market positioning is crucial.

  • Legal and Ethical Considerations

Pricing decisions must comply with legal regulations, including anti-competitive practices, price-fixing laws, and fair trade regulations. Pricing strategies that exploit vulnerable customers, engage in price discrimination, or mislead customers can damage a company’s reputation and lead to legal consequences.

Special order, Addition, Deletion of Product and Services

Special Order refers to a one-time order that is outside the regular business operations or sales channels. It typically involves a request for a product or service at a price that may differ from the standard selling price. Special orders are usually considered when a customer requests a large quantity or specific customization that doesn’t align with the business’s regular market segment.

Key Considerations in Special Orders:

  • Pricing Decisions

Special orders often come with a lower price than the standard price. However, the organization must ensure that the price covers at least the variable cost of production and contributes to fixed costs. The goal is to avoid making a loss on the special order, even if the price is lower than the usual selling price.

  • Capacity and Resource Allocation

Before accepting a special order, businesses need to assess their production capacity. If the company is already operating at full capacity, it may need to evaluate whether fulfilling the special order would affect regular orders. Resource allocation becomes crucial, especially if fulfilling the special order involves reallocating production time, labor, or materials.

  • Contribution Margin

The contribution margin for the special order is a critical factor in decision-making. Since fixed costs typically remain the same, the contribution margin from the special order will help cover these fixed costs and improve the overall profitability.

  • Impact on Long-term Relationships

Special orders should be assessed for their long-term impact on the company’s market positioning and customer relationships. For instance, offering a lower price on a special order may set an undesirable precedent that could undermine the regular pricing structure.

  • Opportunity Costs

It is essential to consider opportunity costs before accepting a special order. The business must analyze whether the resources used for the special order could be more profitably employed in other areas, such as fulfilling regular orders or expanding business capacity.

Addition or Deletion of Products and Services

The decision to add or delete products or services is part of a company’s strategic planning process. It involves evaluating whether a product or service line is profitable and aligns with the business’s long-term goals. The addition of products or services can diversify the company’s offerings, while the deletion may streamline operations and improve focus on core competencies.

Addition of Products and Services:

When deciding to add new products or services, the company must evaluate various factors:

  • Market Demand

The business must assess whether there is sufficient market demand for the new product or service. This involves market research to understand customer needs, preferences, and purchasing behavior.

  • Cost of Development and Marketing

New products or services require investment in research and development (R&D), marketing, distribution, and customer support. The company must ensure that the expected returns from the new offerings justify these upfront costs.

  • Fit with Existing Products

The new product or service should complement the existing product line and customer base. Offering something completely outside of the company’s current offerings could create challenges in terms of branding, marketing, and customer loyalty.

  • Competitive Advantage

Adding a new product or service can help the company differentiate itself from competitors. The organization should ensure that it can achieve a competitive advantage in terms of quality, pricing, or customer service to make the new product a success.

Deletion of Products and Services:

Decreasing or eliminating certain products or services is often a difficult decision but may be necessary when resources need to be redirected to more profitable areas. The following considerations are important:

  • Low Profitability

If certain products or services consistently perform poorly in terms of profitability, it might be wise to discontinue them. This could free up resources for more lucrative offerings.

  • Declining Demand

If market trends show a significant drop in demand for a product or service, the business may need to cut it from the portfolio. Continuing to invest in declining products can result in resource waste and missed opportunities.

  • Focus on Core Competencies

By deleting underperforming products or services, the company can focus on its core competencies and areas that offer the highest return on investment. This can lead to better operational efficiency and a clearer market positioning.

  • Impact on Brand Image

The deletion of products or services should be carefully considered in terms of its impact on the company’s brand. For example, discontinuing a well-known product line could affect customer loyalty, while removing a low-demand item could improve the overall image.

  • Cost Savings

Eliminating certain products or services can lead to cost savings, particularly if they are resource-intensive or require significant investment in production or marketing. These savings can then be redirected to more profitable or strategic areas.

  • Customer Retention

When discontinuing products or services, it is important to communicate clearly with customers who may be affected. Providing alternatives, offering incentives, or gradually phasing out the offering can help maintain customer loyalty.

Key Decision-Making Criteria for Both Special Orders and Product Adjustments

  • Profitability Analysis

The company must carefully analyze whether the decision to accept a special order or add/remove products will improve profitability in the long term.

  • Resource Utilization

The effective use of resources is central to all these decisions. Efficient allocation of labor, capital, and time must be considered when assessing both special orders and changes to the product/service line.

  • Strategic Fit

Both decisions must align with the company’s overall business strategy. For instance, the introduction of a new product must fit the company’s brand identity, and the deletion of a product should be in line with long-term objectives.

  • Market and Consumer Response

Understanding the market dynamics and consumer preferences is key to making informed decisions. Special orders and product/service additions or deletions should be based on clear market insights.

Relevant information & Decision making

Managerial decision making is a process of making choices. If a choice is to be made among alternatives, there must be differences among the alternatives. Relevant information should be used by the decision maker in evaluating the alternatives and in making decisions.

Characteristics of Relevant Information:

Relevant information has two characteristics:

  1. Impact on the Future:

Relevant information has bearing on the future. Relevant information focuses on the future because every decision deals with selecting courses of action for the future. Noth­ing can be done to alter the past. The consequences of decisions are born in the future, not the past. Information to be relevant (i.e. relevant costs and benefits) to a decision should imply a future event.

Since relevant information involves future events, the managerial accountant must predict the amounts of the relevant costs and benefits. In making these predictions, the accountant often will use estimates of cost behavior based on historical data. There is an important and subtle issue here. Relevant information must involve costs and benefits to be realized in the future. However, the ac­countant’s predictions of those costs and benefits often are based on data from the past.

  1. Different under Different Alternatives:

Relevant information includes costs and benefits that differ among the alternatives. Expected future revenues and costs that do not differ or remain the same across alternatives have no impact on the decision and therefore irrelevant and should be eliminated from the relevant information analysis.

Further, in relevant information, due weight-age must be given to qualitative factors and quan­titative non financial factors.

According to Hilton, information to be useful for decision making should possess three char­acteristics:

  1. Relevance
  2. Accuracy
  3. Timeliness

Relevant Information and Differential Analysis:

Relevant information implies relevant costs and relevant revenues (benefits) which are useful to evaluate alternatives, to ascertain the effect of various alternatives on profit and to finally select the alternative with the greatest benefit.

Relevant revenues and relevant costs are defined as the current and future values that differ among the alternatives under consideration. They are the differences between the alternatives under consideration. The amounts of such differences are called differentials and the (accounting) analysis concerned with the effect of alternatives on revenues and costs is called differential analysis.

Thus, differential analysis, known as relevant information analysis also, is defined as the use of relevant revenues and relevant costs in decision making. Relevant revenues and costs are also known as differential revenues and differential costs. This analysis provides a decision rule to managers in decision-making which is ‘the alternative that gives the greatest incremental profit should be selected’. Incremental profit is the difference between the relevant revenues and relevant costs of each alternative.

A differential analysis of relevant costs is always preferable to complete analysis of all costs and revenues for a number of reasons:

(i) A differential analysis focuses on only those items that differ, providing a clearer picture of the impact of the decision at hand. Management is less apt to be confused by this analysis than by one that combines relevant and irrelevant items.

(ii) A differential analysis contains fewer items, making it easier and quicker to prepare.

(iii) A differential analysis can help to simplify complex situations (such as those encountered by multiple-product or multiple-plant firms), when it is difficult to develop complete firm-wide statements to analyze all decision alternatives.

Relevant Revenues:

Relevant (differential) revenue as stated earlier, is the amount of increase or decrease in revenue expected from a particular course of action as compared with an alternative. For instance, assume that a plant is being used to manufacture product A, which gives revenue of Rs 3, 00,000. If the plant could be used to make product B, which will provide revenue of Rs 3,50,000 the differential revenue from making and selling product B will be Rs 50,000.

Accrual Profit and Cash Flow:

Relevant revenues are like cash inflows. If the amount of accrual profit and cash flow differs, the manager should give importance to cash flow. I or short-run managerial decisions, timing of cash flow, i.e., when the cash flows are received, are not so important. However, for long-run decisions where the time span is usually for more than one year, the timing of cash flows is important in the evaluation of alternatives and in making decisions.

Relevant Costs:

Relevant Costs are also known as differential costs, decision making costs. Relevant or differential cost is the difference in the total costs between alternative choices. It is difference in total costs between two volumes. It is the cost that should be considered when a decision is made involving an increase or decrease of n units of output above a specified output.

When a decision results in an increased cost, the differential cost may be referred to as an incremental cost. If the cost decreases, the differential cost may be referred to as a decremental cost. The incremental cost includes the change in fixed component as well as the variable component. Assume that a company has physical facilities to manufacture 20,000 units of a product; production beyond that point would require the installation of additional equipment, that is, fixed costs as well as variable costs will have to be incurred if management desires to produce more than 20,000 units.

Differential and Incremental:

The term differential is more inclusive than incremental. The latter term suggests increases, and some decisions produce decreases in both revenues and costs. But the terms are not as important as what they denote. Differential costs are avoidable costs. If a company can change a cost by taking one action as opposed to another, the cost is avoidable and therefore differential.

Suppose a company could save Rs 5, 00,000 in salaries and other fixed costs if it stopped selling a product in a particular geographical region. The Rs 5, 00,000 is avoidable (differential) because it will be incurred if the company continues to sell in the region and will not be incurred if the firm stops selling in that region. Of course, the company will lose revenue if it discontinues sales in the region. Hence, the lost revenue is also differential in a decision to stop selling in the region.

Relevant costs vary with the type of decision. However, the following are the common char­acteristics of relevant costs:

(1) Relevant costs are expected future costs.

(2) They differ between different decision alternatives.

Expected future costs imply that the costs are expected to occur during the time period covered by the decision. For example, new product will need the incurrence of direct material, direct labour and other costs. Relevant costs also differ between decision alternatives. For example, a graduate may choose between higher education and immediate employment.

The costs that are relevant in this decision and which differ between the two decision are the costs of books, fees, etc., because these costs will not be incurred if the graduate takes up employment. However, irrelevant costs are costs of accommodation, clothing’s, etc. which will have to be incurred under both the decisions.

The differential cost concept is one of the most useful in planning and decision making. It provides a tool for testing the profitability of increased output for an acceptable alternative. In many short-run decisions, only costs, not revenues, will change. In this case, the most beneficial (profitable) decision will be one with the lowest cost because the lowest cost alternative will give the highest profit for the business enterprise, provided all other factors remain constant.

Join product cost

There are some industries where two or more products come out of a single raw material which is equally important. These are referred to as joint products.

C.l.M.A. defines joint product as Two or more products separated in the course of processing, each having a sufficiently high saleable value to merit recognition as a main product’.

According to T. Lang, Joint products means “Two-or more products separated in the course of the same processing operation, usually requiring further processing, each product being in such proportion that no single product can be designated as major product”.

In short, we can say, when two or more products of equal importance are simultaneously produced, then they are known as joint products.

Example:

In oil industry kerosene, gasoline, fuel oil, lubricants etc. are all produced from the same product, crude petroleum. They are of equal important; hence they are called joint products.

Meaning of By-Products:

Terminologically, a by-product is defined as “a product which is recovered incidentally from the material used in the manufacture of recognised main products, such a by­product having either a net realisable value or a usable value which is relatively low in comparison with the saleable value of the main products. By-product may be further processed to increase their realisable value.”

Example:

(a) In soap-making industry—in the process of mixing and boiling ingredients many rejections take place. These rejections are collected for recovery as by-product.

(b) In coke ovens gas and tar are treated as by-products.

Distinctions between Joint Products and By-Products:

The following are points of distinctions:

(i) Joint products are of equal importance while by-products are of not equal importance as compared to that of the main products.

(ii) Joint products are produced simultaneously while by-products are produced incidentally.

(iii) Joint products are of more or less equal sales value while by products is of insignificant sales value.

Meaning of Co-Products:

Co-products are such products which are produced simultaneously with the main product but not necessarily from the same raw material.

Example:

In lumbering operations, it is possible to obtain oak, pine and walnut boards at the same time but from different trees.

The concept of joint product, by-product and co-product can be clarified by the following diagram:

M: Material

P1 & P2 = Process I and Process II

S = Split-off point

M1 = Material required for co-product A

M2 = Material required for co-product B

PA & PB = Process operation for Products A and B, respectively.

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