E-Commerce LU BBA 6th Semester NEP Notes

Unit 1 [Book]
e-commerce, Meaning, Concept, Advantages, Disadvantages	VIEW
e-commerce vs e-business	VIEW
Value Chain in e-commerce	VIEW
Porter’s Value chain Model	VIEW
Competitive Advantage and Competitive Strategy	VIEW
Different Types of e-commerce:
Business-to-Business (B2B)	VIEW
Business-to-Customer (B2C)	VIEW
Customer-to-Customer (C2C)	VIEW
Customer-to-Business(C2B)	VIEW
G2C E-commerce: Business Models and Concepts	VIEW

Unit 2 [Book]
E-Commerce: A Consumer Oriented Approach	VIEW
Traditional Retailing v/s E-Retailing	VIEW
Key Success factors in E-retailing	VIEW
Models of E-Retailing	VIEW
Characteristics of E-Retailing	VIEW
E-Services: Categories of E-Services	VIEW
Web-enabled Services	VIEW
Information Selling on the web	VIEW
Entertainment	VIEW
Auctions and Other Specialized Services	VIEW

Unit 3 [Book]
Technology in e-commerce: An Overview of the Internet	VIEW
Basic Network Architecture and The Layered Model	VIEW
Internet Architecture	VIEW
Network Hardware and Software Considerations	VIEW
Intranets	VIEW
Extranets	VIEW
The Making of World Wide Web	VIEW
Web System Architecture	VIEW
ISP, URL’s, and HTTP, Cookies	VIEW

Unit 4 [Book]
Building and hosting your website: Choosing an ISP		VIEW
Registering a domain name		VIEW
Web Promotion		VIEW
Internet Marketing Techniques, e-cycle of Internet Marketing		VIEW
Personalization, Mobile Agents		VIEW
Tracking Customers		VIEW
Customer Service		VIEW
CRM and e-Value	VIEW	VIEW
Web page design using HTML and CSS: Overview of HTML		VIEW
Basic Structure of an HTML document, Basic text formatting, Links, Images, Tables, Frames, Form and introduction to CSS		VIEW
Security threats: Security in cyberspace, kinds of threats and crimes: client threat, communication channel threat, server threat, other programming threats, frauds and scams		VIEW
Business to Business e-commerce: Meaning, Benefits and Opportunities in B2B, B2B building blocks		VIEW