E-Commerce LU BBA 6th Semester NEP Notes

Unit 1 [Book]
e-commerce, Meaning, Concept, Advantages, DisadvantagesVIEW
e-commerce vs e-businessVIEW
Value Chain in e-commerceVIEW
Porter’s Value chain ModelVIEW
Competitive Advantage and Competitive StrategyVIEW
Different Types of e-commerce:
Business-to-Business (B2B)VIEW
Business-to-Customer (B2C)VIEW
Customer-to-Customer (C2C)VIEW
Customer-to-Business(C2B)VIEW
G2C E-commerce: Business Models and ConceptsVIEW
Unit 2 [Book]
E-Commerce: A Consumer Oriented ApproachVIEW
Traditional Retailing v/s E-RetailingVIEW
Key Success factors in E-retailingVIEW
Models of E-RetailingVIEW
Characteristics of E-RetailingVIEW
E-Services: Categories of E-ServicesVIEW
Web-enabled ServicesVIEW
Information Selling on the webVIEW
EntertainmentVIEW
Auctions and Other Specialized ServicesVIEW
Unit 3 [Book]
Technology in e-commerce: An Overview of the InternetVIEW
Basic Network Architecture and The Layered ModelVIEW
Internet ArchitectureVIEW
Network Hardware and Software ConsiderationsVIEW
IntranetsVIEW
ExtranetsVIEW
The Making of World Wide WebVIEW
Web System ArchitectureVIEW
ISP, URL’s, and HTTP, CookiesVIEW
Unit 4 [Book]
Building and hosting your website: Choosing an ISPVIEW
Registering a domain nameVIEW
Web PromotionVIEW
Internet Marketing Techniques, e-cycle of Internet MarketingVIEW
Personalization, Mobile AgentsVIEW
Tracking CustomersVIEW
Customer ServiceVIEW
CRM and e-ValueVIEWVIEW
Web page design using HTML and CSS: Overview of HTMLVIEW
Basic Structure of an HTML document, Basic text formatting, Links, Images, Tables, Frames, Form and introduction to CSSVIEW
Security threats: Security in cyberspace, kinds of threats and crimes: client threat, communication channel threat, server threat, other programming threats, frauds and scamsVIEW
Business to Business e-commerce: Meaning, Benefits and Opportunities in B2B, B2B building blocksVIEW

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