Business Combination Meaning Causes, Objectives

Business combinations are combinations formed by two or more business units, with a view to achieving certain common objective (specially elimination of competition); such combinations ranging from loosest combination through associations to fastest combinations through complete consolidations.

L.H. Haney defines a combination as follows:

“To combine is simply to become one of the parts of a whole; and a combination is merely a union of persons, to make a whole or group for the prosecution of some common purposes.”

Causes of Business Combinations:

(i) Wasteful Competition:

Competition, which is said to be the ‘salt of trade’, by going too far, becomes a very powerful instrument for the inception and growth of business combinations. In fact, competition, according to Haney, is the major driving force, leading to the emergence of combinations, in industry.

(ii) Economies of Large-Scale Organization:

Organisation of production on a large scale brings a large number of well-known advantages in its wake like technical economies, managerial economies, financial economies, marketing economies and economies vis-a-vis greater resistance to risks and fluctuations in economic activities. Economies of large scale operations, thus become, a powerful force causing increased race for combinations.

(iii) Desire for Monopoly Power:

Monopoly, a natural outcome of combination, leads to the control of market and generally means larger profits for business concerns. The desire to secure monopolistic position certainly prompts producers to join together less than one banner.

(iv) Business Cycles:

Trade cycles, the alternate periods of boom and depression, lead to business combinations. Boom period i.e. prosperity period leading to an unusual growth of firms to reap rich harvest of profits results in intense competition; and becomes a ground for forming combinations.

Depression, the times of economic crisis-with many firms having to only option to close down-prompts business units to combine to ensure their survival.

(v) Joint Stock Companies:

The corporate form of business organization is a facilitating force leading to emergence of business combinations. In joint stock companies, control and management of various corporate enterprises can be concentrated, in a ‘small group of powerful persons through acquiring a controlling amount of shares of different companies.

(vi) Influence of Tariffs:

Tariffs have been referred to as “the mother of all trusts”. (A trust is a form of business combinations). Tariffs do not directly result in combinations; they prepare the necessary ground for it. In fact, imposition of tariffs restricts foreign competition; but increases competition among domestic producers. Home producers resort to combinations, to protect their survival.

(vii) Cult of the Colossal (or Respect for Bigness):

In the present-day-world, business units of bigger size are more respected than units of small size. Those who believe in the philosophy of power and ambition, compel small units to combine; and are instrumental in forming powerful business combinations, in a craze for achieving bigness.

(viii) Individual Organising Ability:

The scarcity of organizing talent has also induced the formation of combinations, in the business world. Many-a-times, therefore, combinations are formed due to the ambition of individuals who are gifted with organising ability. The number of business units is far larger than the skilled business magnates; and many units have to combine to take advantage of the organising ability of these business brains.

Objectives

Eliminates Competition

Business combination helps in eliminating the tough competition among firms in market. In presence of a competition, many businesses are not able to earn suitable profits. They come together and set up their combination to work together for achieving common goals.

Proper Management

It leads to proper management of all business units that merged together into one unit. Small business cannot afford the services of quality managers which affects their performance. Combination of these units together enables them in hiring management experts.

Attains Monopoly

Acquiring market dominance is another major objective of business combination. Several businesses by forming a combination attain a monopoly position and enjoy a larger share in market.

Economy Scale

Business combination assist in availing the benefits of economies of scale. Small business units by merging together purchases large amount of raw materials at cheap rate and carrying out their production activities at a large scale. This brings down their cost of operations and increases their profit level.

Solves Capital Problem

It helps in overcoming the capital problems. Small business units lack funds for growing their activities. By associating with other units they easily gets funds for large scale production, buying advanced machinery and carrying out research activities.

Economic Stability

Combination of business impart them greater health to face crisis. By joining as one unit they can easily overcome times of political and economic instability.

Improve Product Quality

It leads to enhance the quality of products and level of production by firms. Combination enables them in sharing ideas, knowledge and technology with each other which results in better production. By combining the efforts they come up with new and advanced products in market.

Business Combination Types and Forms

Business combinations are of the following types:

(i) Horizontal Combinations.

(ii) Vertical Combinations.

(iii) Lateral or Allied Combinations:

Lateral combination refers to the combination of those firms which manufacture different kinds of products; though they are allied in some way.

Lateral combination may be:

(a) Convergent lateral combination:

In convergent lateral combination, different industrial units which supply raw-materials to a major firm, combine together with the major firm. The best illustration is found in a printing press, which may combine with units engaged in supply of paper, ink, types, cardboard, printing machinery etc.

(b) Divergent lateral combination:

Divergent lateral integration takes place when a major firm supplies its product to other combing firms, which use it as their raw material. The best example of such combination may be found in a steel mill which supplies steel to a number of allied concerns for the manufacture of a variety of products like tubing, wires, nails, machinery, locomotives etc.

(iv) Diagonal (or Service) Combinations:

This type of combination takes place when a unit providing essential auxiliary goods / services to an industry is combined with a unit operating in the main line of production. Thus, if an industrial enterprise combines with a repairs workshop for maintaining tools and machines in good order; it will be effecting diagonal combination.

(v) Circular (or Mixed) Combinations:

When firms engaged in the manufacture of different types of products join together; it is known as circular or mixed combination. For example, if a sugar mill combines with a steel works and a cement factory; the result is a mixed combination.

Forms of Business Combinations:

By the phrase ‘forms of combinations’, we mean the degree of combination, among the combining business units.

According to Haney, combinations may take the following forms, depending on the degree or fusion among combining firms:

(I) Associations:

(i) Trade associations

(ii) Chambers of commerce

(iii) Informal agreements

(II) Federations:

(i) Pools

(ii) Cartels

(III) Consolidations; Partial and Complete:

(а) Partial Consolidations:

(i) Combination trusts

(ii) Community of interest

(iii) Holding company

(b) Complete Consolidations:

(i) Merger

(ii) Amalgamation

The following chart depicts the above forms of business combinations:

Research Methodology LU BBA NEP 7th Semester Notes

Unit 1 {Book}

Introduction: Meaning of Research, Objectives of Research VIEW
Types of Research VIEW VIEW
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Research Problem formulation VIEW VIEW
Research Design VIEW VIEW
Features of a Good Research Design VIEW VIEW
Different Research Designs VIEW
Measurement in Research VIEW VIEW
Data types VIEW
Sources of Error VIEW VIEW
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Measurement and Scaling VIEW
Primary Level of Measurement: Nominal, Ordinal, Interval, Ratio VIEW
Comparative and Non-competitive Scaling Techniques VIEW
Questionnaire Design VIEW
Sampling, Sampling Process VIEW
Sampling Techniques: Probability and Non-Probability Sampling VIEW
Sample Size Decision VIEW
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Data Collection: Primary & Secondary Data VIEW
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Classification of Observation Method VIEW
VIEW VIEW
Fieldwork and Data Preparation VIEW VIEW
Hypothesis VIEW VIEW
Null Hypothesis & Alternative Hypothesis VIEW
VIEW VIEW
Type-I & Type-II Errors VIEW
Hypothesis Testing: VIEW
Z-Test VIEW
T-Test VIEW
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Concepts of Multivariate Techniques VIEW
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Citations, Bibliography and Annexure in Report VIEW VIEW
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Service and Industrial Marketing LU BBA 7th Semester NEP Notes

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Marketing of Services VIEW
Nature, scope, Conceptual framework and special Characteristics of Services VIEW
Classification of Services VIEW
Technological development in Services Marketing VIEW
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The Environment of Industrial Marketing VIEW
Industrial Marketing Perspective VIEW
Dimensions of Organizational Buying VIEW
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Access marketing opportunities VIEW
Industrial Marketing Planning VIEW

 

Unit 2 [Book]
Managing the Industrial Product Line VIEW
Industrial Marketing Channels, Channel Participation VIEW
Industrial Advertising VIEW
Industrial Sales Promotions VIEW
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Role of Marketing in Services organizations VIEW
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Internal marketing concept in the area of services marketing VIEW
Targeting consumers VIEW VIEW
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Positioning a Service in Market place VIEW
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Marketing of Financial Services VIEW
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Marketing of Hospitality and Tourism Services VIEW
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Insurance & Risk Management LU BBA 7th Semester NEP Notes

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Concept of risk

VIEW
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Health insurance VIEW VIEW
**Mediclaim VIEW
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Control of Malpractices of insurance VIEW
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IRDA Act 1999 VIEW
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Commercial Risk Management applications: Property (Fire, earthquake, home owners, industrial all risk), Liability VIEW
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Different Policies and Contracts VIEW
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Retail & Rural Marketing LU BBA 7th Semester NEP Notes

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Introduction Retailing VIEW VIEW
Characteristics of Retailing VIEW
Retailing mix VIEW
Sales forces, Economic forces, Technological force, Competitive forces VIEW
Structure and Different formats of Retailing VIEW
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Merchandize planning VIEW VIEW
Stock turns VIEW
Retail Credit Management VIEW
Retail promotions, VIEW
Staying ahead of competition in Retail VIEW
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Warehousing VIEW
Warehousing Strategies VIEW
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Role of IT in SCM VIEW
Franchising VIEW
Direct Marketing VIEW
Direct Marketing Components VIEW
Exclusive Shops, Destination Stores, Chain Stores VIEW
Discount Stores another current and emerging formats, Issues and options VIEW
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Conceptualization, Nature and Scope of Rural marketing VIEW
Growth Of Rural Markets And Opportunities VIEW
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Classification of rural markets VIEW
Characteristics of Rural consumers, Problems, Difficulties and Challenges in rural marketing VIEW

 

Unit 4 [Book]
Marketing of Agricultural produces, Regulated markets, Dairying VIEW
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Cooperative Marketing VIEW
Marketing of FMCGs VIEW
Marketing of Consumer durables in rural area VIEW
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Banking Operations Management LU BBA 7th Semester NEP Notes

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Indian Financial System VIEW
Banking System in India VIEW
Financial System Reforms in India VIEW
RBI Role and Function VIEW
Monetary Policy and Credit Control VIEW
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Banking Regulation Act, 1949 VIEW
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Business Analytics LU BBA 7th Semester NEP Notes

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Overview of Business Research VIEW
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Reliability and Validity of data VIEW
Basic Operation of SPSS: Data Import, Data entry, Handling Missing Values VIEW
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Unit 2 [Book]
Basic Module using SPSS VIEW
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Unit 3 [Book]
Hypothesis: P value concept VIEW
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Unit 4 [Book]
Multivariate Analysis: VIEW
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Cluster Analysis VIEW
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MANOVA VIEW

Project Management LU BBA 7th Semester NEP Notes

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Unit 3 [Book]
Project appraisal: VIEW
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Capital Budgeting Techniques: Discounted and Non-discounted VIEW
Project rating index VIEW
Critical examination of evaluation techniques VIEW
Economic, Commercial, Social cost benefit analysis in public and private sectors VIEW
Investment criteria and Choice of technique VIEW
Treatment of Risk and Uncertainty types VIEW
Risk Measuring Techniques VIEW
Risk Sensitivity analysis VIEW
Probability approach single as well multiple projects VIEW
Allocation of limited capital VIEW
Extra Topic
Cost of projects VIEW
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Consideration of alternative sources of finance VIEW

 

Unit 4 [Book]
Project Implementation VIEW
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Human aspects of project Management VIEW
Prerequisites for a Successful project implementation VIEW
Introduction to project network & Determination of critical path VIEW
Preparation of comprehensive project report VIEW
Project Termination Types and process VIEW

Decision Sciences LU BBA 7th Semester NEP Notes

Unit 1 [Book]
Introduction, Advent & Scope of Operations Research VIEW
Operations Research Techniques their fields of specialized applications along with an overview of Different Techniques VIEW
Linear Programming: Introduction, Formulation VIEW
Graphical Method VIEW
Simplex Method VIEW

 

Unit 2 [Book]
Game theory Introduction, definitions VIEW
Two-person Zero Sum Game pay off matrix VIEW
Pure Strategies VIEW
Games with Saddle point VIEW
The Rule of Dominance VIEW
Mixed strategies VIEW
Games without saddle point VIEW

 

Unit 3 [Book]
Transportation problem: Methods for finding initial solution VIEW
North West Corner Method VIEW
Least Cost Method VIEW
Vogel’s Approximation Method VIEW
Optimality Test VIEW
Stepping Stone method VIEW
Modified distribution method (MODI) VIEW

 

Unit 4 [Book]
Introduction & Mathematical Models for Assignment VIEW
Hungarian method of assignment problem VIEW
Special Cases in Assignment Problems:
Maximization case in assignment problem and prohibited assignment VIEW
Unbalanced assignment problem VIEW
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