Marketing Management Bangalore University BBA 1st Semester NEP Notes

Unit 1 Introduction to Marketing
Introduction to Marketing	VIEW
Fundamentals of Marketing, Scope of Marketing	VIEW
Importance of Marketing	VIEW
Elements of Marketing Mix	VIEW
Traditional Marketing vs Modern Marketing	VIEW
Marketing V/S Selling	VIEW
Marketing Myopia	VIEW
Approaches of Marketing	VIEW
Analyzing the Marketing Environment: Components of Environment	VIEW
Environmental Scanning	VIEW
Micro Environment	VIEW
Macro Environment: Environment specific to the firm; Global Environment, Consumer environment, Technology environment, Competition environment	VIEW
Extra Topic
Value Philosophy in Marketing: Understanding the value philosophy, Meaning of value; Value Creation and Delivery	VIEW
Value Delivery Process	VIEW
Value Delivery and Upstream Marketing	VIEW
Value Innovation; Co-creation of value	VIEW

Unit 2 Marketing Mix & Legal Aspects of Marketing
Marketing Mix. Introduction			VIEW
Elements of Marketing Mix			VIEW
Product-Product Mix			VIEW
Product Line			VIEW
New Product Development			VIEW
Stages of Product Development			VIEW
Reasons for Failure of New Product			VIEW
Branding		VIEW	VIEW
Packing and Packaging			VIEW
Labelling			VIEW
Pricing Objectives		VIEW	VIEW
Factors Influencing Pricing Policy			VIEW
Methods of Pricing			VIEW
Physical Distribution Meaning			VIEW
Factors Affecting Channel Selection			VIEW
Types of Marketing Channels			VIEW
Promotion Meaning and Significance of Promotion		VIEW	VIEW
Personal Selling		VIEW	VIEW
Advertising		VIEW	VIEW
Difference between Personal Selling and Advertising			VIEW
Services Marketing Mix			VIEW
Legal Aspects of Marketing:
Consumer Protection Act 1986			VIEW
Environment Protection Act 1955			VIEW
The Prevention of Food Adulteration Act 1951			VIEW
The Competition Act 2002	VIEW	VIEW	VIEW
The Packaging Rules 1977			VIEW
FSSAI			VIEW

Unit 3 Consumer Behaviour
Consumer Behaviour Introduction		VIEW
Factors influencing Consumer Behaviour		VIEW
Buying Decision Process		VIEW
Theories of Consumer Decision Making	VIEW	VIEW
Marketing Research Key terms and		VIEW
Process & Techniques of market research		VIEW
Role of Market Research in the decision-making system		VIEW

Unit 4 Marketing Strategies
Market Segmentation	VIEW	VIEW
Levels of Segmentation		VIEW
Basis for Segmenting Consumer		VIEW
Basis for Segmenting Business Markets		VIEW
Targeting		VIEW
Market Targeting, Developing		VIEW
Steps in Target Marketing		VIEW
Market Targeting Strategies	VIEW	VIEW
Positioning	VIEW	VIEW
Positioning Strategy	VIEW	VIEW
	VIEW	VIEW
Communicating Strategy		VIEW
Differentiation		VIEW

Unit 5 Advancements in Marketing
Market Research Meaning Definition, Objectives, Characteristics	VIEW	VIEW
Types of Marketing Research		VIEW
Methods in Market Research		VIEW
Marketing Research Tools and Techniques		VIEW
Consumer Engagement Software		VIEW
Online data collection forms (Quest Back, Key Survey, Klout, Kred, Survey Monkey, Sparrow Survey, Typo Form etc.)		VIEW
Green marketing		VIEW
Online Marketing		VIEW
Digital Marketing	VIEW	VIEW
Content Marketing	VIEW	VIEW
Social Media Marketing		VIEW
Disruptive Marketing		VIEW
Extra Topic
Social Marketing	VIEW	VIEW
Search Engine Optimization (SEO)		VIEW
Rural Marketing		VIEW
Mobile Marketing		VIEW
Marketing Analytics		VIEW
Email Marketing	VIEW	VIEW
Live Video Streaming Marketing		VIEW
Network Marketing		VIEW
Affiliate Marketing		VIEW
Chatbots Marketing		VIEW
Influencer Marketing		VIEW
Global Marketing		VIEW
Experiential Marketing		VIEW
Relationship Building and Customer Retention	VIEW	VIEW
Strategic Alliances and Networks		VIEW

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