Marketing Management Bangalore University BBA 1st Semester NEP Notes

04/01/2022 1 By indiafreenotes
Unit 1 Introduction to Marketing {Book}
Introduction to Marketing VIEW
Fundamentals of Marketing, Scope of Marketing VIEW
Importance of Marketing VIEW
Elements of Marketing Mix VIEW
Traditional Marketing vs Modern Marketing VIEW
Marketing V/S Selling VIEW
Marketing Myopia VIEW
Approaches of Marketing VIEW
Analyzing the Marketing Environment: Components of Environment VIEW
Environmental Scanning VIEW
Micro Environment VIEW
Macro Environment: Environment specific to the firm; Global Environment, Consumer environment, Technology environment, Competition environment VIEW
Extra Topic
Value Philosophy in Marketing: Understanding the value philosophy, Meaning of value; Value Creation and Delivery VIEW
Value Delivery Process VIEW
Value Delivery and Upstream Marketing VIEW
Value Innovation; Co-creation of value VIEW


Unit 2 Marketing Mix & Legal Aspects of Marketing {Book}
Marketing Mix. Introduction VIEW
Elements of Marketing Mix VIEW
Product-Product Mix VIEW
Product Line VIEW
New Product Development VIEW
Stages of Product Development VIEW
Reasons for Failure of New Product VIEW
Branding VIEW VIEW
Packing and Packaging VIEW
Labelling VIEW
Pricing Objectives VIEW VIEW
Factors Influencing Pricing Policy VIEW
Methods of Pricing VIEW
Physical Distribution Meaning VIEW
Factors Affecting Channel Selection VIEW
Types of Marketing Channels VIEW
Promotion Meaning and Significance of Promotion VIEW VIEW
Personal Selling VIEW VIEW
Advertising VIEW VIEW
Difference between Personal Selling and Advertising VIEW
Services Marketing Mix VIEW
Legal Aspects of Marketing:
Consumer Protection Act 1986 VIEW
Environment Protection Act 1955 VIEW
The Prevention of Food Adulteration Act 1951 VIEW
The Competition Act 2002 VIEW VIEW VIEW
The Packaging Rules 1977 VIEW


Unit 3 Consumer Behaviour {Book}
Consumer Behaviour Introduction VIEW
Factors influencing Consumer Behaviour VIEW
Buying Decision Process VIEW
Theories of Consumer Decision Making VIEW VIEW
Marketing Research Key terms and VIEW
Process & Techniques of market research VIEW
Role of Market Research in the decision-making system VIEW


Unit 4 Marketing Strategies {Book}
Market Segmentation VIEW VIEW
Levels of Segmentation VIEW
Basis for Segmenting Consumer VIEW
Basis for Segmenting Business Markets VIEW
Targeting VIEW
Market Targeting, Developing VIEW
Steps in Target Marketing VIEW
Market Targeting Strategies VIEW VIEW
Positioning VIEW VIEW
Positioning Strategy VIEW VIEW
Communicating Strategy VIEW
Differentiation VIEW


Unit 5 Advancements in Marketing {Book}
Market Research Meaning Definition, Objectives, Characteristics VIEW VIEW
Types of Marketing Research VIEW
Methods in Market Research VIEW
Marketing Research Tools and Techniques VIEW
Consumer Engagement Software VIEW
Online data collection forms (Quest Back, Key Survey, Klout, Kred, Survey Monkey, Sparrow Survey, Typo Form etc.) VIEW
Green marketing VIEW
Online Marketing VIEW
Digital Marketing VIEW VIEW
Content Marketing VIEW VIEW
Social Media Marketing VIEW
Disruptive Marketing VIEW
Extra Topic  
Social Marketing VIEW VIEW
Search Engine Optimization (SEO) VIEW
Rural Marketing VIEW
Mobile Marketing VIEW
Marketing Analytics VIEW
Email Marketing VIEW VIEW
Live Video Streaming Marketing VIEW
Network Marketing VIEW
Affiliate Marketing VIEW
Chatbots Marketing VIEW
Influencer Marketing VIEW
Global Marketing VIEW
Experiential Marketing VIEW
Relationship Building and Customer Retention VIEW VIEW
Strategic Alliances and Networks VIEW