Unit 1 [Book] |
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Introduction, Meaning, Need of Digital Marketing |
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Digital Marketing Platforms |
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Digital Marketing Students |
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Digital Marketing Professional |
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Email Marketing, Importance of email Marketing |
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e-mail Marketing platforms |
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Creating e-mailers |
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Creating a Contact Management and Segmentation Strategy |
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Understanding e-mail Deliverability and Tracking e-mails |
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How to Create Effective and Unique e-mail Content |
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Outlining the Design of Your Marketing e-mails |
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Open Rates and CTR of email |
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Drive Leads from e-mail |
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What are opt-in lists |
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Develop Relationships with Lead Nurturing and Automation |
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Content Marketing: Understanding Content Marketing |
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Generating Content Ideas |
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Planning a Long-Term Content Strategy |
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Building a Content Creation Framework |
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Becoming an Effective Content Writer |
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Extending the Value of Your Content through Repurposing |
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How to Effectively Promote Content |
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Measuring and Analyzing Your Content |
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