by | Unit 1 Introduction to Rural Marketing {Book} | ||
| Meaning of Market and Marketing, Nature and Scope of Rural marketing | VIEW | |
| Rural vs Urban markets | VIEW | |
| Classification of Rural markets | VIEW | |
| Rural marketing environment | VIEW | |
| Rise of rural consumerism | VIEW | VIEW |
| Unit 2 Rural Consumer Behaviour {Book} | |
| Consumer buying Behaviour in rural markets | VIEW |
| Factors affecting Rural consumer behavior | VIEW |
| Rural Market segmentation | VIEW |
| Bases for segmenting rural consumer markets | VIEW |
| Unit 3 Rural Product and Pricing Strategy {Book} | ||
| Rural product, Rural Product classification | VIEW | VIEW |
| Rural product life cycle | VIEW | VIEW |
| Product life cycle strategies in rural markets | VIEW | |
| New product Development in rural markets | VIEW | |
| Branding for rural markets | VIEW | VIEW |
| Pricing for rural markets: Factors and Strategies | VIEW | |
| Unit 4 Rural Distribution and Communication Strategy {Book} | |||
| Wholesale and Retailing in the rural market | VIEW | ||
| Rural mobile traders | VIEW | ||
| rural distribution models: | VIEW | ||
| FMCG companies, Durable companies, Service organizations | VIEW | ||
| Emerging distribution models | VIEW | ||
| Trends in Rural Marketing: | |||
| Digitizing rural India | VIEW | ||
| Online marketing reach in the rural market | VIEW | ||
| Recent trends in Packing, Labelling, Grading | VIEW | VIEW | VIEW |
| Transporting | VIEW | VIEW | |
| Order processing | VIEW | VIEW | |
| Payment methods | VIEW | VIEW | VIEW |
| Storage and warehousing | VIEW | VIEW | |
| Corporate Farming | VIEW | ||
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