by | Unit 1 Introduction & Basic Concepts [Book] | ||
| History of Advertising | VIEW | |
| Advertising purpose | VIEW | |
| **Advertising functions | VIEW | |
| **Advertising Importance, Scope | VIEW | VIEW |
| **Advertising Features, benefit | VIEW | |
| Economic, Social & Ethical aspects of advertising | VIEW | |
| Advertising & the Marketing mix. | VIEW | VIEW |
| Advertising as a communication process | VIEW | |
| Types of Advertising | VIEW | |
| Major Institutions of advertising management | VIEW | |
| Unit 2 Advertising and Campaign Planning [Book] | ||
| Marketing Strategy | VIEW | |
| Situation analysis | VIEW | |
| Advertising plan | VIEW | VIEW |
| Advertising Objectives | VIEW | |
| DAGMAR approach | VIEW | |
| Advertising Strategy | VIEW | |
| Advertising Campaign | VIEW | |
| Advertising planning process | VIEW | |
| Unit 3 Creative Strategy & Advertising Budget [Book] | |||
| Creative approaches | VIEW | ||
| The art of copywriting | VIEW | ||
| Advertising copy testing | VIEW | ||
| Creativity in Advertising communication | VIEW | ||
| Motivational Approaches & Appeals | VIEW | ||
| Advertising Budget process | VIEW | VIEW | |
| Methods of determining advertising Appropriation | VIEW | ||
| VIEW | VIEW | VIEW | |
| Unit 4 Advertising Media Strategy [Book] | ||
| Role of media, Types of Media, Their Advantages and Disadvantages | VIEW | |
| Media Research | VIEW | |
| Media Advertising Decisions | VIEW | |
| Media Planning | VIEW | VIEW |
| Media Selection | VIEW | |
| Media Scheduling | VIEW | VIEW |
| Media Strategies | VIEW | |
| Unit 5 Advertising Effectiveness & Organizing Advertising Functions [Book] | ||
| Methods of measuring advertising effectiveness | VIEW | VIEW |
| Advertising Research | VIEW | |
| Structure & Functions of an advertising agency | VIEW | VIEW |
| Selection of advertising agency | VIEW | |
| Co-ordination of advertising agency | VIEW | |
| Advertising regulations | VIEW | |
| Internet advertising | VIEW | VIEW |
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