by | Unit 1 | |
| Meaning, Definition, Functions of Marketing | VIEW |
| Concepts of Marketing | VIEW |
| Approaches to Marketing | VIEW |
| Recent Trends in Marketing: | |
| e- business | VIEW |
| m-business | VIEW |
| Green Marketing | VIEW |
| Influencer Marketing | VIEW |
| AI Marketing | VIEW |
| Chatbots Marketing | VIEW |
| Content Marketing | VIEW |
| Digital Marketing | VIEW |
| Social media Marketing | VIEW |
| e-Retailing | VIEW |
| Unit 2 | |
| Micro Environment: The Company, Suppliers, Marketing Intermediaries, Competitors and Customers | VIEW |
| Macro Environment: Demographic, Economic, Natural, Technological, Political, Legal, Sociocultural Environment | VIEW |
| Unit 3 | |
| Market Segmentation Meaning | VIEW |
| Bases of Market Segmentation | VIEW |
| Requisites of Sound Market Segmentation | VIEW |
| Consumer Behaviour Meaning | VIEW |
| Buyer v/s Consumer | VIEW |
| Factors influencing Consumer Behaviour | VIEW |
| Consumer Buying roles | VIEW |
| Buying Decision Process | VIEW |
| Unit 4 | |
| Marketing Mix: Meaning, Elements of Marketing mix. | VIEW |
| Product: Product mix | VIEW |
| Product Line | VIEW |
| Product Life Cycle | VIEW |
| New Product Development | VIEW |
| Reasons for failure of New Product | VIEW |
| Branding | VIEW |
| Packing and Packaging | VIEW |
| Labeling | VIEW |
| Pricing: Meaning, Objectives, Factors influencing Pricing policy | VIEW |
| Methods of Pricing | VIEW |
| Physical Distribution, Meaning, Factors affecting Channel Selection | VIEW |
| Types of Marketing Channels | VIEW |
| Promotion, Meaning and Significance of Promotion | VIEW |
| Personal Selling | VIEW |
| Advertising | VIEW |
| Unit 5 | |
| Meaning of Services, Difference between Product and Services, Unique Characteristics of Services, Classifications of Services | VIEW |
| 7P’s of Service Marketing | VIEW |
| SERQUAL Model | VIEW |
| Growth and Significance of Service sector in India | VIEW |
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