Strategic Management University of Mumbai BMS 3rd Sem Notes

Unit 1 {Book}  
Business Policy Meaning, Nature and Importance VIEW
Strategy: Definition, Meaning and Features VIEW
Strategic Management VIEW
Process and Level of Strategy VIEW
Strategic Business Unit VIEW
Strategic Intent VIEW

 

Unit 2 {Book}  
Environment Analysis and Scanning VIEW
SWOT VIEW
Corporate Level Strategy VIEW
Business Level Strategy VIEW
Functional Level Strategy VIEW

 

Unit 3 {Book}  
Models of Strategy Making VIEW
Strategic Analysis & Choice & Implementation VIEW
BCG Matrix VIEW
GE 9Cell VIEW
Porter Five Forces VIEW
McKinsey 7S Framework VIEW
Implementation Meaning and Steps VIEW
Implementation at Project VIEW
Process and Structural of Implementation VIEW
Behavioral Implementation VIEW
Functional Level Implementation VIEW

 

Unit 4 {Book}  
Strategic Evaluation and Control VIEW
Steps of Evaluation VIEW
Techniques of Control VIEW
Synergy Meaning, Concept and Types VIEW
Evaluation of Synergy VIEW
Synergy as a Component of Strategy and its Relevance VIEW

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