Principles of Marketing Bangalore City University B.Com SEP 2024-25 1st Semester Notes
by | Unit 1 [Book] | |
| Marketing, Meaning, Definition, Functions and Importance | VIEW |
| Recent trends in Marketing | VIEW |
| E-Business, Features, Players, Challenges | VIEW |
| Tele-marketing | VIEW |
| M-Business, Meaning, Functions, Advantage and Disadvantage | VIEW |
| Green Marketing | VIEW |
| Relationship Marketing | VIEW |
| Concept Marketing | VIEW |
| Digital Marketing | VIEW |
| Social Media Marketing | VIEW |
| E-tailing | VIEW |
| Unit 2 [Book] | |
| Micro environment, Concept, Function, Components and Challenges | VIEW |
| Macro Environment, Meaning, Functions and Components | VIEW |
| Unit 3 [Book] | |
| Market Segmentation, Meaning, Bases of Market Segmentation | VIEW |
| Requisites of Sound Market Segmentation | VIEW |
| Consumer Behaviour, Meaning and Nature, Challenges | VIEW |
| Factors influencing Consumer Behaviour | VIEW |
| Buying Decision Process | VIEW |
| Unit 4 [Book] | |
| Marketing Mix, Meaning and Elements of Marketing Mix (Four P’s) | VIEW |
| Product, Meaning, Features and Product Classification | VIEW |
| Product Line, Meaning, Working, Product Line Extension, Features, Types, Benefits, and Challenges | VIEW |
| Product Mix, Meaning, Element, Strategy | VIEW |
| Product Lifecycle, Meaning & Stages in PLC | VIEW |
| New Product Development, Meaning and Steps in NPD | VIEW |
| Reasons for Failure of New Product | VIEW |
| Pricing, Meaning, Objectives, Strategies, Nature, Scope, Challenges and Factors Influencing Pricing | VIEW |
| Unit 5 [Book] | |
| Physical Distribution, Meaning, Role, Factor, Types | VIEW |
| Types of Intermediaries | VIEW |
| Factors affecting Channel Selection | VIEW |
| Promotion, Meaning, Significance of Promotion | VIEW |
| Advertising, Objectives, Types, Elements, Process | VIEW |
| Characteristics of an effective Advertisement | VIEW |
| Personal Selling, Meaning, Objectives, Process, Importance, Techniques, Strategies and Considerations | VIEW |
| Characteristics of a Successful Salesperson | VIEW |
| Sales Promotion, Objectives, Need, Techniques | VIEW |
| Sales Promotional Schemes, Meaning, Objectives, Importance, Limitations | VIEW |