ABC analysis in Material Management

In materials management, ABC analysis is an inventory categorization technique. ABC analysis divides an inventory into three categories, “A items” with very tight control and accurate records, “B items” with less tightly controlled and good records, and “C items” with the simplest controls possible and minimal records.

The ABC analysis provides a mechanism for identifying items that will have a significant impact on overall inventory cost, while also providing a mechanism for identifying different categories of stock that will require different management and controls.

The ABC analysis suggests that inventories of an organization are not of equal value. Thus, the inventory is grouped into three categories (A, B, and C) in order of their estimated importance.

‘A’ items are very important for an organization. Because of the high value of these ‘A’ items, frequent value analysis is required. In addition to that, an organization needs to choose an appropriate order pattern (e.g. ‘just-in-time’) to avoid excess capacity. ‘B’ items are important, but of course less important than ‘A’ items and more important than ‘C’ items. Therefore, ‘B’ items are intergroup items. ‘C’ items are marginally important.

Distribution of ABC class

ABC class Number of items Total amount required
A 20% 60%
B 20% 20%
C 60% 20%
Total 100% 100%

The ABC concept is based on Pareto’s law.[9] If too much inventory is kept, the ABC analysis can be performed on a sample. After obtaining the random sample, the following steps are carried out for the ABC analysis.

  • Step 1: Compute the annual usage value for every item in the sample by multiplying the annual requirements by the cost per unit.
  • Step 2: Arrange the items in descending order of the usage value calculated above.
  • Step 3: Make a cumulative total of the number of items and the usage value.
  • Step 4: Convert the cumulative total of the number of items and usage values into a percentage of their grand totals.
  • Step 5: Draw a graph connecting cumulative % items and cumulative % usage value. The graph is divided approximately into three segments, where the curve sharply changes its shape. This indicates the three segments A, B and C.

Advantages

  • The ABC method makes sure that the stock turnover ratio is maintained at a comparatively higher level through a systematic control of inventories
  • There is provision to have enough C category stocks to be maintained without compromising on the more important items
  • This method helps businesses to maintain control over the costly items which have large amounts of capital invested in them
  • The storage expenses are cut down considerably with this tool
  • It provides a method to the madness of keeping track of all the inventory. Not only does it reduce unnecessary staff expenses but more importantly it ensures optimum levels of stock is maintained at all times

Disadvantages

  • It requires a good system of coding of materials already in operation for this analysis to work
  • For this method to work and render successful results, there must be proper standardization in place for materials in the store
  • Since this analysis takes into consideration the monetary value of the items, it ignores other factors that may be more important for your business. Hence, this distinction is vital

Policies

Item A:

  • These are subjected to strict inventory control and are given highly secured areas in terms of storage
  • These goods have a better forecast for sales
  • These are also the items that require frequent reorders on a daily or a weekly basis
  • They are kept as a priority item and efforts are made to avoid unavailability or stock-out of these items

Item B:

  • These items are not as important as items under section A or as trivial as items categorized under C
  • The important thing to note is that since these items lie in between A and C, they are monitored for potential inclusion towards category A or in a contrary situation towards category C

Item C:

  • These items are manufactured less often and follow the policy of having only one of its items, on hand or in some cases they are reordered when a purchase is actually made
  • Since these are low demand goods with a comparatively higher risk of cost in terms of excessive inventory, it is an ideal situation for these items to stock-out after each purchase
  • The questions managers find themselves dealing with when it comes to items in category C is not how many units to keep in stock but rather whether it is even needed to have to these items in store at all

GOLF, XYZ, SOS, HML analysis of Material Management

Golf Analysis

The letter stands for Government, Ordinary, Local and Foreign. There are mainly imported items which are canalized through the State Trading Corporation (STC) Minerals and Metals Trading Corporation, etc. Indian Drugs and Pharmaceutical Ltd (IDPL), Mica trading corporation etc. These are special procedures of inventory control which may not applicable to ordinary items as they require special procedures.

G = Government controlled supplies

O = Open market supplies

L = Local supplies

F = Foreign market supplies

XYZ Analysis

It is based on the closing inventory value of different items. Such classification is done every year at the time of annual stock taking and items having highest inventory- valuation are classified as ‘X’, while those with low investment in them are termed as ‘Z’ items.

Other items are ‘Y items whose inventory value is neither too high nor too low. This type of analysis is particularly useful in identifying the items requiring maximum care and attention during storage.

SOS Analysis

Raw materials, especially agricultural inputs are generally classified by the seasonal, off-seasonal systems since the prices during the season would generally be lower.

The seasonal items which are available only for a limited period should be procured and stocked for meeting the needs of the full year. The prices of the seasonal items which are available throughout the year are generally less during the harvest season.

The quantity required of such items should, therefore, be determined after comparing the cost savings on account of lower prices, if purchased during season, with the higher cost of carrying inventories if purchased throughout the year.

A Buying and stocking strategy for seasonal items depend on a large number of factors and more and more sophistication is taken place in this sphere and operational techniques are used to obtain optimum results.

HML Analysis

HML Classification:

The HML classification is similar to the ABC classification, except for the fact that instead of consumption values of items, their unit values are considered. Items are classified on the basis of their unit values into:

H = High value items.

M = Medium value items.

L = Low value items.

This type of analysis is useful for keeping control over materials consumption at the departmental level. For example, gold, which is a high value item, will be classified as H and coal, which is a low value item, will be classified as L.

Lead Time, Reorder Level, Safety Stock

Lead Time

A lead time is the latency between the initiation and completion of a process. For example, the lead time between the placement of an order and delivery of new cars by a given manufacturer might be between 2 weeks and 6 months, depending on various particularities.

Lead time is the amount of time that passes from the start of a process until its conclusion. Companies review lead time in manufacturing, supply chain management, and project management during pre-processing, processing, and post-processing stages.

One business dictionary defines “manufacturing lead time” as the total time required to manufacture an item, including order preparation time, queue time, setup time, run time, move time, inspection time, and put-away time. For make-to-order products, it is the time between release of an order and the production and shipment that fulfill that order. For make-to-stock products, it is the time taken from the release of an order to production and receipt into finished goods inventory.

Components of lead time

  1. Pre-processing time: This is also referred to as the planning time, and it includes the time taken to receive a request for replenishment, understand it and create a purchase order (when buying an item), or create a job in the case of a manufacturing firm.
  2. Processing time: The processing time is the time taken after receiving a purchase order to procure or produce the item.
  3. Waiting time: The time that’s taken between procuring necessary items to the time when the production process commences.
  4. Storage time: Storage time is the amount of time that items stay in the warehouse or factory awaiting delivery.
  5. Transportation time: The time that the produced item takes to move from the warehouse/factory to the customer.
  6. Inspection time: The time spent by the customer checking the product to see if it meets the specifications. Also refers to the time required to deal with any non-conformity with the order request.

Method

The following are some of the ways that a company can reduce lead time:

  1. Reduce non-value-added activities

The company should perform value stream mapping to identify non-value-added activities that prolong the lead times. Prepare a list of these activities and eliminate those that the company can do without, and maintain those that provide a positive impact on product quality.

  1. Change shipping methods

The company can also organize for alternative shipping methods that are quicker than the current shipping methods, or that offer more frequent shipments. The suppliers may prefer shipping methods that are slow but result in more cost savings, which can affect lead times. Transitioning to a more flexible shipping method can gradually reduce the lead time, even though it may come at an additional cost.

  1. Source locally

If the raw materials imported by the company are available locally, the company can change to the local suppliers, as long that does not compromise the quality of products. Buying products locally, as opposed to sourcing from international suppliers, reduces the lead time because the goods are transported over shorter distances.

  1. Vertical integration

Vertical integration may involve combining the processes of two suppliers or production processes of the company. For example, where a company manufactures and assembles components in locations that are far apart, it may consolidate the two processes internally. This reduces the transportation time of the components from one location to another.

  1. Automate the process

Sometimes, lead time delays are caused by human errors, when the person responsible for ordering new stock delays contacting suppliers. The company can use a Vendor-Managed Inventory (VMI) or a Vendor-Owned Inventory (VOI) system to replenish the stock automatically when it nears completion. Such a system reduces lead time since the supplier gets a request early enough before the company experiences a stock out.

Reorder Level

Reorder level of stock (also known as reorder point or ordering point) in a business is a present level of stock or inventory at which the business places a new order with its suppliers to obtain the delivery of raw materials or finished goods inventory.

The reorder point (ROP) is the level of inventory which triggers an action to replenish that particular inventory stock. It is a minimum amount of an item which a firm holds in stock, such that, when stock falls to this amount, the item must be reordered. It is normally calculated as the forecast usage during the replenishment lead time plus safety stock. In the EOQ (Economic Order Quantity) model, it was assumed that there is no time lag between ordering and procuring of materials.

The reorder point for replenishment of stock occurs when the level of inventory drops down to zero. In view of instantaneous replenishment of stock the level of inventory jumps to the original level from zero level.

In real life situations one never encounters a zero lead time. There is always a time lag from the date of placing an order for material and the date on which materials are received. As a result the reorder point is always higher than zero, and if the firm places the order when the inventory reaches the reorder point, the new goods will arrive before the firm runs out of goods to sell. The decision on how much stock to hold is generally referred to as the order point problem, that is, how low should the inventory be depleted before it is reordered.

The two factors that determine the appropriate order point are the delivery time stock which is the Inventory needed during the lead time (i.e., the difference between the order date and the receipt of the inventory ordered) and the safety stock which is the minimum level of inventory that is held as a protection against shortages due to fluctuations in demand.

Reorder Point = Normal consumption during lead-time + Safety Stock

Safety stock: [Maximum demand or usage (in days, weeks or months) × Maximum lead time (in days, weeks or months)] + Safety stock

Safety Stock

Safety stock is a term used by logisticians to describe a level of extra stock that is maintained to mitigate risk of stockouts (shortfall in raw material or packaging) caused by uncertainties in supply and demand. Adequate safety stock levels permit business operations to proceed according to their plans. Safety stock is held when uncertainty exists in demand, supply, or manufacturing yield, and serves as an insurance against stockouts.

Safety stock is an additional quantity of an item held in the inventory to reduce the risk that the item will be out of stock. It acts as a buffer stock in case sales are greater than planned and/or the supplier is unable to deliver the additional units at the expected time.

Safety stock is an additional quantity of an item held by a company in inventory in order to reduce the risk that the item will be out of stock. Safety stock acts as a buffer in case the sales of an item are greater than planned and/or the company’s supplier is unable to deliver additional units at the expected time. If the company is a manufacturer, a safety stock of materials could minimize the risk of production being disrupted.

Of course, there are additional holding or carry costs associated with safety stock. However, the holding costs could be less than the cost of not filing a customer’s order on time or having to stop its production line.

How to calculate safety stock

To get the benefits of keeping safety stock, you need to know how much safety stock to keep. This is because too much safety stock can lead to higher holding costs, and too little safety stock results in loss of sales. Using a formula will help you calculate the optimal amount of safety stock for your business.

Each method of calculating safety stock uses slightly different details, but they all require you to know your lead time, which is the time between the initiation of an order and the completion of the delivery process.

There are several different methods to calculate safety stock:

  • Fixed safety stock
  • Time-based calculation
  • The general formula
  • Heizer Render’s formula
  • Greasley’s method

Fixed safety stock

Fixed safety stock is a method used by production planners. They determine the amount of safety stock to keep from the maximum daily usage for over a period of time, but without using a particular formula. The value for fixed safety stock generally remains unchanged unless the production planner decides to change it. Fixed safety stock levels can even be set to zero for items that you want to phase out. However, if there is a sudden demand surge for an item with very little safety stock, you might not be able to fulfill the orders.

Time-based calculation

In this method, safety stock levels are calculated over a particular time period, based on the future forecast for the product. This method includes a combination of actual demand from sales orders, and forecasted demand based on statistical methods. This method cannot predict business uncertainties, so using it involves a risk that you might end up carrying too much unwanted stock if your products are moving slower than forecasted.

The general formula

This is the simplest and commonly used method to calculate safety stock. It calculates the average safety stock the company needs to hold during a stockout scenario, but it doesn’t consider the seasonal fluctuations of demand.

Safety Stock = (Max. Daily Usage*Max lead time in Days) – (Avg. Daily Usage* Avg. lead time in Days)

VED, FSN, SDE analysis in Material Management

VED

VED analysis is an inventory management technique that classifies inventory based on its functional importance. It categorizes stock under three heads based on its importance and necessity for an organization for production or any of its other activities. VED analysis stands for Vital, Essential, and Desirable.

V: Vital

Vital items which render the equipment or the whole line operation in a process totally and immediately inoperative or unsafe; and if these items go out of stock or are not readily available, there is loss of production for the whole period.

E: Essential category

The essential category includes inventory, which is next to being vital. These, too, are very important for any organization because they may lead to a stoppage of production or hamper some other process. But the loss due to their unavailability may be temporary, or it might be possible to repair the stock item or part.

The management should ensure optimum availability and maintenance of inventory under the “Essential” category too. The unavailability of inventory under this category should not cause any stoppage or delays.

D: Desirable

Desirable items which are mostly non-functional and do not affect the performance of the equipment.

As the common saying goes “Vital Few, trivial many”, the number of vital spares in a plant or a particular equipment will only be a few while most of the spares will fall in ‘the desirable and essential’ category.

However, the decision regarding the stock of spares to be maintained will depend not only on how critical the spares are from the functional point of view (VED analysis) but also on the annual con­sumption (user) cost of spares (ABC: analysis) and, therefore, for control of spare parts both VED and ABC analyses are to be combined.

FSN Analysis

FSN analysis is an inventory management technique. It is an important aspect in logistics. The items are classified according to their rate of consumption. The items are classified broadly into three groups:

F: means Fast moving

S: means Slow moving

N: means Non-moving.

The FSN analysis is conducted generally on the following basis:

  • The last date of receipt of the items or the last date of the issue of items, whichever is later, is taken into account.
  • The time period is usually calculated in terms of months or number of days and it pertains to the time elapsed since the last movement was recorded.

FSN analysis helps a company in identification of the following

The items considered to be “active” may be reviewed regularly on more frequent basis.

Items whose stocks at hand are higher as compared to their rates of consumption.

Non-moving item have zero consumption are generally absolutely.

Interpretation

  • Fast-moving goods comprise of 10% or lesser of the average cumulative stay calculated.
  • Slow-moving goods comprise of 20% or lesser of the average cumulative stay calculated.
  • Non-moving goods comprise of 70% or lesser of the average cumulative stay calculated.

SDE Analysis

S: Scarce items

Refers to scarce items, items which are in short supply. Usually these are raw materials, spare parts and imported items.

D: Difficult items

Stands for difficult items, items which are not readily available in local markets and have to be procured from faraway places, or items for which there are a limited number of suppliers; or items for which quality suppliers are difficult to get.

E:

Refer to items which are easily available in the local markets.

Classification and Product Design

Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of new product development.

Due to the absence of a consensually accepted definition that reflects the breadth of the topic sufficiently, two discrete, yet interdependent, definitions are needed: one that explicitly defines product design in reference to the artifact, the other that defines the product design process in relation to this artifact.

Product design as a noun: the set of properties of an artifact, consisting of the discrete properties of the form (i.e., the aesthetics of the tangible good or service) and the function (i.e. its capabilities) together with the holistic properties of the integrated form and function.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer’s role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods. Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.

Product design process

There are various product design processes and many focus on different aspects. One example formulation/model of the process is described by Don Koberg and Jim Bagnellin in “The Seven Universal Stages of Creative Problem-Solving.” The process is usually completed by a group of people with different skills and training e.g. industrial designers, field experts (prospective users), engineers (for engineering design aspects), depending upon the nature and type of the product involved. The process often involves figuring out what is required, brainstorming possible ideas, creating mock prototypes and then generating the product. However, that is not the end. Product designers would still need to execute the idea, making it into an actual product and evaluating its success (seeing if any improvements are necessary).

The product design process has experienced huge leaps in evolution over the last few years with the rise and adoption of 3D printing. New consumer-friendly 3D printers can produce dimensional objects and print upwards with a plastic like substance opposed to traditional printers that spread ink across a page.

The product design process, as expressed by Koberg and Bagnell, typically involves three main aspects:

  • Analysis
  • Concept
  • Synthesis

Analysis

  • Accept Situation: Here, the designers decide on committing to the project and finding a solution to the problem. They pool their resources into figuring out how to solve the task most efficiently.
  • Analyze: In this stage, everyone in the team begins research. They gather general and specific materials which will help to figure out how their problem might be solved. This can range from statistics, questionnaires, and articles, among many other sources.

Concept

  • Define: This is where the key issue of the matter is defined. The conditions of the problem become objectives, and restraints on the situation become the parameters within which the new design must be constructed.

Synthesis

  • Ideate: The designers here brainstorm different ideas, solutions for their design problem. The ideal brainstorming session does not involve any bias or judgment, but instead builds on original ideas.
  • Select: By now, the designers have narrowed down their ideas to a select few, which can be guaranteed successes and from there they can outline their plan to make the product.
  • Implement: This is where the prototypes are built, the plan outlined in the previous step is realized and the product starts to become an actual object.
  • Evaluate: In the last stage, the product is tested, and from there, improvements are made. Although this is the last stage, it does not mean that the process is over. The finished prototype may not work as well as hoped so new ideas need to be brainstormed.

Product Development

Product Design

Definition Product development refers to the complete life cycle. This starts from market analysis to goes up to the final product launch. Product design is only a part of the cycle where the design of the product is created.
Supervision The product developer supervises each stage of development. The product designer has to report to the developer for approval. But he cannot supervise anything beyond his design aspects.
Decision making All the decisions of marketing, finance, sales and logistics are taken in the development stages. The design decisions are taken during product design after consultation with other officials.
Prototype In the development phase, it is evaluated by the developer, that forms the basis of the product. The prototype is designed in the product design phase.
Team The product development team includes designers, manufacturers, marketing staff, engineers and sales staff. The design team consists of technical staff consisting of illustrators, UX designers and Interaction designers

Plant Layout Objectives and Principles

The concept of plant layout is not static but dynamic one. It is on account of continuous manufacturing and technological improvements taking place necessitating quick and immediate changes in production processes and designs. A new layout may be necessary because of technological changes in the products as well as simple change in processes, machines, methods and materials”.

A new layout also becomes necessary when the existing layout becomes ineffective and poor or is not conducive to the changed circumstances. There are certain indications which raise alarm for immediate changes in the existing layout of plant.

These indications may be in the form of excessive manufacturing time, improper storage, lack of control over materials and employees, poor customer service, excessive work in progress and work stoppages etc.

Objectives of Plant Layout:

  • Maintaining high turnover of in-process inventory
  • Streamline flow of materials through the plant
  • Effective utilisation of men, equipment and space
  • Minimise material handling
  • Facilitate manufacturing progress by maintaining balance in the processes
  • Reduce hazards affecting employees
  • Maintain flexibility of arrangements and of operation
  • Increase employee morale
  • Minimise interference (i.e. interruption) from machines
  • Hold down investment (i.e. keep investment at a lower level) in equipment.

Principles of Plant Layout:

(i) Principle of Space Utilization:

All available cubic space should be effectively utilized – both horizontally and vertically.

(ii) Principle of Minimum Movement:

Materials and labour should be moved over minimum distances; saving cost and time of transportation and material handling.

(iii) Principle of Interdependence:

Interdependent operations and processes should be located in close proximity to each other; to minimize product travel.

(iv) Principle of Flexibility:

Layout should be flexible enough to be adaptable to changes required by expansion or technological development.

(v) Principle of Overall Integration:

All the plant facilities and services should be fully integrated into a single operating unit; to minimize cost of production.

(vi) Principle of Safety:

There should be in-built provision in the design of layout, to provide for comfort and safety of workers.

(vii) Principle of Smooth Flow:

The layout should be so designed as to reduce work bottlenecks and facilitate uninterrupted flow of work throughout the plant.

(viii) Principle of Economy:

The layout should aim at effecting economy in terms of investment in fixed assets.

(ix) Principle of Supervision:

A good layout should facilitate effective supervision over workers.

(x) Principle of Satisfaction:

A good layout should boost up employee morale, by providing them with maximum work satisfaction.

Production Development

A statement of intent, the design brief states the problem to be addressed. It serves as a starting point from where the design team can orient themselves. By itself however, it does not offer sufficient information with which to begin the actual design process.

The Product Design Specification (PDS)

A vitally important but often overlooked and misunderstood stage, the PDS document lists the problem in detail. Before working on producing a solution, there needs to be a deep understanding of the actual problem identified. This document should be designed after conversations with the customer and an analysis of the market and competitors. The design team should refer back to it often for correct orientation at later stages.

The Concept Design

With the PDS document as a guide, the design team will now begin to outline a solution. At this stage, the design is largely conceptual, with a framework of key components in place with details to a later stage.  The details included at this stage will depend on the type of product being designed. It is important to understand both upstream and downstream concerns relating to the product at this point. These may include activities such as manufacturing, sales and production costs among other things. This early understanding of the value chain will help eliminate or reduce rework and multiple iterations.

In this stage, concept generation and evaluation are both a vital consideration. Multiple concepts, each fulfilling the product requirements previously identified are identified and then evaluated to decide the best way forward.

The Concept Generation

At this point, a design team may involve a larger audience to help brainstorm the details of concepts drawn up in the previous stage. A group that includes various expertise may end up being the most successful in terms of creative ideas and solutions. It is pertinent to encourage all ideas to be voiced as this increases the chances of innovation.

The Concept Evaluation

With a number of potential concepts in hand, a suitable design now needs to be chosen that fulfills the product design specifications previously generated. This document should serve as a basis for final design decisions. Again, a multi skilled team should be involved here so that all angles of the chosen design can be evaluated. The concept that is closest in solving the problem identified and fulfills the most design requirements will now be developed in detail.

The Detailed Design

At this point, the final concept has been chosen and most obvious kinks have been worked out. The concept is now designed in detail with the necessary dimensions and specifications. At this stage, it may be important to produce one of more prototypes to test the product in close to real scenarios. It becomes vital for the design team to work in close cooperation with other units such as manufacturing and logistics to ensure the practical aspects of production and supply.

Eliminating Design Iterations

Although traditionally sequential, multiple iterations within these stages can be reduced by asking the following questions:

  • Manufacturing: Can we make the product at our existing facility?
  • Sales: Are we able to produce what the customer wants?
  • Purchasing: Do we have required parts available or do they need to be ordered?
  • Cost: What will the design cost us to make?
  • Transport: is the product sized for available transportation methods? Will there be any special transportation needs?
  • Disposal: How will the product be disposed of at the end of its life?

Product Design Types

Two basic categories encompass most product designs. These are:

Demand: Pull Innovation

Demand: Pull happens when a product design can directly take advantage of an opportunity in the market. A new design works towards solving an existing design issue. This happens either through a new product or a variation of an existing product.

Invention: Push Innovation

This innovation occurs with an advancement in technology or intelligence. This is driven through research or a creative new product design.

Process

Following stage process for product development.

  • The 1st stage is idea generation that is the search for new products. Companies pay a particular focus on customer needs and demands to decide on the new product. Idea generation can also be done by studying competitor’s product. Companies try to learn why competitor’s product ticks with consumer or what more customers want from that product. Companies also look at top management for idea generation. For example, Steve Jobs of Apple is known to participate actively in an idea generation. Research groups comprising of scientist, patent holders, colleges and universities also serve as the base for idea generation.
  • The 2nd stage is idea screening. Not all new ideas proposed can be converted into products. Companies list ideas into three categories promising ideas, marginal ideas and rejects. Promising ideas are further process by screening committee to be ready for the next stage. Screening should avoid the error where good ideas are dropped due to bias towards the idea generator. Another commonly occurring error is encouragement to a commercially unviable idea. Therefore, extra precautions are necessary during the screening process.
  • The 3rd stage begins when ideas move into the development process. Here a product idea is converted into several product concepts. Out of several product concepts, the one which looks fit is then placed against competitors to finalize marketing and positioning strategy. Product concept is introduced to a focus group of customer in a form of proto-type to understand their reaction.
  • The 4th stage involves developing of marketing strategy for new product. The marketing strategy involves evaluation of market size, product demand, growth potential, profit estimate in first few years. Further marketing strategy plan is developed with the launch of product, selection of distribution channel and budgetary requirements for the 1st year.
  • The 5th stage involves the development of the business model around the new product. Business models start with estimation of sales, frequency of purchase, and nature of business. Next estimation of cost and expense involve in production and distribution of new product. In that basis profit estimations are reached. Discounted cash flow and other methods are used to understand feasibility of new product.
  • The 6th stage involves the actual production of new product. Here more than one possible product are created, from proto-type to finalized products are produced. Decisions are taken from operation point of view whether is technically and commercially feasible to continue production. If analysis is showing cost not within the estimate then project is abandoned.
  • The 7th stage involves market testing of new product. The new product is ready with brand name, packaging, price to capture space in consumer’s mind.
  • The 8th stage involves launching of product across target market backed by a proper marketing and strategy plan. This stage is called commercialization phase.

Essential of good Report

The term “reporting” mean different things as follows:

  • Furnishing data at regular intervals in standardized forms,
  • Submitting specific information for particular purpose upon specific request instruction.
  • Narrating some facts.
  • Reviewing certain matter with its merits and demerits and offering comments,

Proper Form

In order to facilitate decision-making, the information supplied should be in proper form. The style and layout of a report depend upon the needs of the individual who will use the same. The report may be submitted in the form of narration [written statement of facts], statisti­cal tabulations, graphs, charts, etc.

Accuracy of Facts

Information contained in a report must be based on accurate fact.

Since decisions are taken on the basis of report information, any inaccurate information or statistics will lead to wrong decision. It will hamper to achieve the organizational goal.

Privileged or Non-Privileged:

Reports can be further classified into privileged or non-privileged. A Privileged Report is that which contains statements or remarks made by some people which may be defamatory to some others but permitted to be spoken under privilege in speech.

A report on proceedings of a case in a court of law or in Assembly or Parliament session, etc. is allowed to be published in newspapers or otherwise. But such a privi­lege is a ‘qualified’ privilege and will be allowed provided the report is accurate and meant for public interest.

But the report containing privileged speeches on a private meeting like the annual general meeting of a company, cannot be published as a privileged report.

Every other kind of report is a Non-privileged Report. Reports in general are non-privileged.

Precision

In a good report, the report writer is very clear about the exact and definite purpose of writing the report. His investigation, analysis, recommendations and others are directed by this central purpose.

Precision of a report provides the unity to the report and makes it a valuable document for best usage.

General or Confidential:

A General Report is that which is for distribution among many, like the members of an organisation- Such reports may be printed in large numbers or even published in newspapers for the public information. The Government publishes reports of different committees or commissions and places them on sale to the public.

A Confidential Report is meant for some superior person or persons and is not for general information. Sometimes the report may be so confidential that the secretary or any other person pre­paring it. Writes it by hand or types it out him-self.

Reader-Orientation

While drafting any report, it is necessary to keep in mind about the person who is going to read it. That’s why a good report is always reader oriented.

Readers knowledge and level of understanding should be considered by the writer of report. Well reader-oriented information qualifies a report to be a good one.

Relevancy

The facts presented in a report should not be only accurate but also be relevant. Irrelevant facts make a report confusing and likely to be misleading to make proper decision.

Conciseness

A good report should be concise but it does not mean that a report can never be long.

Rather it means that a good report or a business report is one that transmits maximum information with minimum words.

It avoids unnecessary detail and includes everything which are significant and necessary to present proper information.

Simple Language

This is just another essential features of a good report. A good report is written in a simple language avoiding vague and unclear words.

The language of the report should not be influenced by the writer’s emotion or goal. The message of a good report should be self-explanatory.

Unbiased Recommendation

Recommendation on report usually make effect on the reader mind.

So if recommendations are made at the end of a report, they must be impartial and objective. They should come as logical conclusion for investigation and analysis.

Grammatical Accuracy

A good report is free from errors. Any faulty construction of a sentence may make its meaning different to the reader’s mind. And sometimes it may become confusing or ambiguous.

Attractive Presentation

Presentation of a report is also a factor which should be consider for a good report. A good report provides a catchy and smart look and creates attention of the reader.

Structure, content, language, typing and presentation style of a good report should be attractive to make a clear impression in the mind of its reader.

Clarity

Clarity depends on proper arrangement of facts. A good report is absolutely clear.

Reporter should make his purpose clear, define his sources, state his findings and finally make necessary recommendation.

To be an effective communication through report, A report must be clear to understand for making communication success.

Summery

A good report should have a summery by which the reader of the report can take a decision at all or stand on a decision what to do next in such condition. So, it is an important feature of a good report.

Ethics and Research

Ethics are broadly the set of rules, written and unwritten, that govern our expectations of our own and others’ behaviour.

Effectively, they set out how we expect others to behave, and why. While there is broad agreement on some ethical values (for example, that murder is bad), there is also wide variation on how exactly these values should be interpreted in practice.

As in other aspects of business, all parties in research should exhibit ethical behavior. The goal of ethics in research is to ensure that no one is harmed or suffered adverse consequences from research activities.

This objective is usually achieved. However, unethical activities are pervasive and include violating non-disclosure agreement, breaking respondent confidentiality, misrepresenting results, deceiving people, invoicing irregularities, avoiding legal liability, and more.

As research is designed, several ethical considerations must be balanced:

  • Protect the rights of the participant or subject.
  • Ensure the sponsor receives ethically conducted and reported research
  • Follow ethical standards when designing research
  • Protect the safety of the researcher and team
  • Ensure the research team follows the design

Research must be designed so a respondent does not suffer physical harm, discomfort, pain, embarrassment, or loss of privacy. Begin data collection by explaining to respondent the benefits expected from the research. Explain that their rights and wellbeing will be adequately protected and say how that will be done. Be certain that interviewers obtain in the inform consent of the respondent. The use of deception is questionable; when it is used, debrief any respondent who has been deceived.

Honesty and Integrity

This means that you need to report your research honestly, and that this applies to your methods (what you did), your data, your results, and whether you have previously published any of it. You should not make up any data, including extrapolating unreasonably from some of your results, or do anything which could be construed as trying to mislead anyone. It is better to undersell than over-exaggerate your findings.

Carefulness

Take care in carrying out your research to avoid careless mistakes. You should also review your work carefully and critically to ensure that your results are credible. It is also important to keep full records of your research. If you are asked to act as a peer reviewer, you should take the time to do the job effectively and fully.

Objectivity

You should aim to avoid bias in any aspect of your research, including design, data analysis, interpretation, and peer review. For example, you should never recommend as a peer reviewer someone you know, or who you have worked with, and you should try to ensure that no groups are inadvertently excluded from your research. This also means that you need to disclose any personal or financial interests that may affect your research.

Confidentiality

You should respect anything that has been provided in confidence. You should also follow guidelines on protection of sensitive information such as patient records.

Respect for Intellectual Property

You should never plagiarise, or copy, other people’s work and try to pass it off as your own. You should always ask for permission before using other people’s tools or methods, unpublished data or results. Not doing so is plagiarism. Obviously, you need to respect copyrights and patents, together with other forms of intellectual property, and always acknowledge contributions to your research. If in doubt, acknowledge, to avoid any risk of plagiarism.

Legality

You should always be aware of laws and regulations that govern your work, and be sure that you conform to them.

Objectivity, Confidentiality and anonymity in Research

Confidentiality means that disclosed financial interests marked “Confidential” shall be kept in a locked cabinet accessible only to the Director of Research Integrity and Compliance and /or as encrypted files on a password protected computer. To the extent permitted by law, all records of financial interest submitted by an Investigator shall be made available only to the Conflict-of-Interest Committee and to others on a “need to know” basis with clear understanding of the confidentiality of the information. Records will be destroyed once the record retention period expires.

Objectivity is difficult because experience, our main source of information, is inherently subjective. Generally speaking, we eliminate subjectivity by comparing notes about what we experience with other people who might have been in a position to experience the same thing.

Objective are the persistent patterns of agreement about aspects of experience. The things that everyone agrees one, at least in theory. In practice we sometimes stipulate that any observer will see the same thing after many checks.

For example, anyone who does a thorough job of observing the universe will eventually discover atoms. Atoms are objective, despite not being apparent to the naked senses, because, at least in principle, any suitably skilled observer will observe the evidence that makes atoms seem real.

Thus, objectivity is ensured by comparing notes or having other people look at your data, your methods, and your conclusions. If they make the same inferences then the likelihood of objectivity is higher, if they do not then it is lower. Objectivity is thus never an absolute. We seek it, we approach it, but we never personally attain it. Communities of researchers working together attain much higher degrees of objectivity than individuals, though we may also fall into biases and fallacies that result in collective delusion. Hence a network of communities is ideal so that no one individual or one community dominates the field.

Confidentiality in Research

Confidentiality refers to a condition in which the researcher knows the identity of a research subject, but takes steps to protect that identity from being discovered by others. Most human subjects research requires the collection of a signed consent agreement from participants, and the collection of other personally identifiable data, and thus researchers are aware of the identity of their subjects. In such cases, maintaining confidentiality is a key measure to ensure the protection of private information.

Researchers employ various methods to keep their subjects’ identity confidential.  Foremost, they keep their records secure through the use of password protected files, encryption when sending information over the internet, and even old-fashioned locked doors and drawers. They frequently do not record information in a way that links subject responses with identifying information (usually by use of a code known only to them). And because subjects may not be identified by names alone, but by other identifiers or by combinations of information about subjects, researchers will often only report aggregate findings, not individual-level data, to the public.

Anonymity in Research

Anonymity is a condition in which the identity of individual subjects is not known to researchers. Because most human subjects research requires signed documentation of consent, subject anonymity is not as common in human subjects’ research.  Federal law does allow an IRB to waive the requirement for signed consent documents in cases where the collection of that document is the only identifying information linking the subject to the project.  Such documentation is most often waived for projects such as online survey that present no more than minimal risk to subjects.

Anonymity means that there is no way for anyone (including the researcher) to personally identify participants in the study. This means that no personally-identifying information can be collected in an anonymous study. Personally-identifying information includes, but is not limited to, names, addresses, e-mail addresses, phone numbers, government-issued ID numbers (e.g., social security numbers), photographs, and IP addresses. This also means that any study conducted face-to-face or over the phone cannot be considered anonymous; this rules out virtually all qualitative research that involves interviews.

As you develop your human subjects review application, please be certain you understand the distinction between confidentiality and anonymity, and that you use the appropriate terms in your project description and consent documents.

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