by | Unit 1 [Book] | |
| Introduction Retailing and Economic Significance, Functions of a Retailer, Types of Retailers | VIEW |
| Trends in Retailing | VIEW |
| International Retailing | VIEW |
| Retailing as a Career | VIEW |
| Retail Management Decision Process | VIEW |
| Service Retailing | VIEW |
| Unit 2 Retailing Environment Theories [Book] | |
| Retailing Environment Theories | VIEW |
| Theory of Retail Change | VIEW |
| Theory of Natural Selection in Retailing | VIEW |
| Theory of Wheel of Retailing | VIEW |
| General-Specific-General Cycle or Accordion Theory, Retail Life Cycle Theory | VIEW |
| Multi-Channel Retailing | VIEW |
| Retail Aggregators Business Model | VIEW |
| Phases of Growth of Retail Markets | VIEW |
| Retail Mix. | VIEW |
| Unit 3 Store Loyalty Management and Retail Location [Book] | |
| Store Loyalty Management, Types of Customers, Variables influencing Store Loyalty | VIEW |
| Store Loyalty Models | VIEW |
| Influencing Customers through Visual Merchandising | VIEW |
| Value added through Private Labels | VIEW |
| Retail Location Strategy | VIEW |
| Importance of Retail Location Decision | VIEW |
| Retail Location Strategies and Techniques | VIEW |
| Types of Retail Locations | VIEW |
| Unit 4 Merchandise Management [Book] | |
| Merchandise Management Meaning, | VIEW |
| Roles and Responsibilities of the Merchandiser and the Buyer | VIEW |
| Function of Buying for Different Types of Merchandise Organizations | VIEW |
| Process of Merchandise Planning | VIEW |
| Merchandise Sourcing | VIEW |
| Methods of Procuring Merchandise | VIEW |
| Concept of Private Label | VIEW |
| Retail Pricing policies | VIEW |
| Unit 5 [Book] | |
| Meaning, Definition, Components of Category Management | VIEW |
| Category Management Business Process | VIEW |
| Category Definition, Defining the Category Role, Destination Category, Routine Category, Seasonal Category, Convenience Category | VIEW |
| Category Assessment | VIEW |
| Category Performance Measures | VIEW |
| Category Strategies, Category Tactics | VIEW |
| Category Plan implementation, Category Review | VIEW |
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