by | Unit 1 Overview of Retail Business {Book} | ||
| Retail Business Introduction, Meaning, Definition, Scope | VIEW | |
| Retail Evolution | VIEW | |
| Retailer Meaning Characteristics and Functions | VIEW | |
| Forms of Retail Business Ownership | VIEW | |
| Influencing factors of Retail Business in India | VIEW | |
| Principles of Retailing | VIEW | |
| Retail Theories | VIEW | |
| Ethical issues in Retailing | VIEW | |
| Retail Scenario in India | VIEW | VIEW |
| FDI in Indian organized retail Sector | VIEW | |
| Unit 2 Retail Organization and Functional Management {Book} | |||
| Business Models in Retailing | VIEW | ||
| Classification of Retailing Formats | VIEW | ||
| Operational Stages in Retailing | VIEW | VIEW | VIEW |
| Factors influencing Location of stores | VIEW | ||
| Stores Designing | VIEW | ||
| Space planning | VIEW | ||
| Inventory Management | VIEW | ||
| Merchandising Management | VIEW | VIEW | |
| Selection and optimization of Workforce+ | VIEW | ||
| Retail Accounting | VIEW | ||
| Retail Cash Management | VIEW | ||
| Unit 3 Retail Marketing Mix and Strategies {Book} | |||
| Retail Product | VIEW | VIEW | |
| Product Assortment and Display | VIEW | ||
| New Product Launch | VIEW | ||
| Product Life cycle in Retailing | VIEW | ||
| Retail Pricing strategies | VIEW | ||
| Retail Distribution: In store and online store | VIEW | VIEW | |
| Factors influencing Location of stores | VIEW | ||
| Retail Promotion Programme | VIEW | VIEW | VIEW |
| Promotional Budget | VIEW | VIEW | VIEW |
| Understanding Customer | VIEW | ||
| Consumer shopping Behaviour | VIEW | VIEW | |
| Customer Service | VIEW | VIEW | |
| Customer Satisfaction | VIEW | ||
| Customer Relationship Management | VIEW | VIEW | |
| Unit 4 Recent Trends and Career opportunities {Book} | ||
| E-Tailing, Critical Analysis of E-tailing Strategies | VIEW | |
| Omni Channel Marketing | VIEW | |
| Shopping Campaigns | VIEW | VIEW |
| Social Media Promotions | VIEW | |
| Email Campaign | VIEW | VIEW |
| Guerrilla Marketing | VIEW | |
| Retail Information system | VIEW | |
| Database Management | VIEW | |
| Career opportunities and Top Recruiters | VIEW | |
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