Business Research Methodology 4th Semester BU BBA SEP 2024-25 Notes
by | Unit 1 [Book] | |
| Introduction, Meaning, Definition, Importance and Objective of Research | VIEW |
| Meaning, Characteristics and Scope of Business Research | VIEW |
| Types of Research: | |
| Exploratory Research | VIEW |
| Descriptive Research | VIEW |
| Casual Research | VIEW |
| Qualitative and Quantitative Research | VIEW |
| Applied and Basic Research | VIEW |
| Ethical Issues in Research | VIEW |
| Steps in Research Process | VIEW |
| Unit 2 [Book] | |
| Meaning, Importance and Purpose of Literature Review | VIEW |
| Types of Literature Review (Narrative review, Systematic review, Meta-analysis, Scoping review) | VIEW |
| Sources of Literature (Primary, Secondary, Tertiary and Digital Sources) | VIEW |
| Steps in Conducting Literature Review | VIEW |
| Analyzing and Synthesizing the Literature | VIEW |
| Writing the Literature Review | VIEW |
| List of AI Tools used for Literature Review | VIEW |
| Benefits of AI Tools in Literature Review | VIEW |
| Unit 3 [Book] | |
| Meaning and Components, Objectives, Problems of Research Design | VIEW |
| Variables, Meaning, Types of Variables (Dependent, Independent, Control, Mediating, Moderating, Extraneous, Numerical and Categorical Variables) | VIEW |
| Types of Research Design: | |
| Exploratory Research | VIEW |
| Descriptive Research | VIEW |
| Causal Research | VIEW |
| Hypothesis (Null Hypothesis & Alternative Hypothesis) | VIEW |
| Unit 4 [Book] | |
| Sampling Design: Population, Sample, Sample Frame, Sample Size | VIEW |
| Sampling Techniques (Probability and Non-Probability Sampling Techniques) | VIEW |
| Data Collection: Meaning, Data Collection Techniques | VIEW |
| Primary and Secondary Data: Meaning, Sources, and Differences | VIEW |
| Methods of Primary Data Collection: Observation, Interview, Questionnaire, and Survey | VIEW |
| Methods of Secondary Data Collection (Existing datasets, literature, reports, Journals) | VIEW |
| Errors in Data Collection | VIEW |
| Sampling and Non-Sampling errors | VIEW |
| AI-Powered Tools for Data Collection: Chatbots and Smart Surveys | VIEW |
| Unit 5 [Book] | |
| Research Analysis, Meaning and Importance | VIEW |
| Types of Research Analysis (Descriptive, Inferential, Qualitative, and Quantitative) | VIEW |
| Data Preparation: Editing, Coding, Classification, and Tabulation | VIEW |
| Introduction to Descriptive and Inferential Statistics | VIEW |
| Tools and Techniques for Descriptive Data Analysis: | |
| Mean | VIEW |
| Median | VIEW |
| Mode | VIEW |
| Standard Deviation | VIEW |
| List of AI Tools used for Descriptive Analysis | VIEW |
| Report Writing, Meaning and Purpose of Report Writing | VIEW |
| Types of Research Reports | VIEW |
| Structure of a Research Report | VIEW |
| Writing Bibliography: APA and MLA format Bibliography | VIEW |