by | Unit 1 [Book] | |
| Introduction, Meaning of Digital Entrepreneurship, Evolution from Traditional to Digital Business, Objectives | VIEW |
| Startup Ecosystem | VIEW |
| Meaning and Definition of Startup | VIEW |
| Functions of Digital Ventures, Role in Digital Economy | VIEW |
| Digital Business Planning Steps | VIEW |
| Principles of Digital Business Models | VIEW |
| Factors Affecting Digital Ventures (Regulatory, Technological, Market) | VIEW |
| Unit 2 [Book] | |
| Introduction, Meaning of Digital Business | VIEW |
| Digital Business Models Types: | |
| B2B | VIEW |
| B2C | VIEW |
| C2C | VIEW |
| SaaS Business Models | VIEW |
| Subscription Business Models | VIEW |
| Freemium Business Models | VIEW |
| Digital Revenue Streams (Ads, Affiliate, Subscriptions) | VIEW |
| Digital Platform Models (Amazon, Uber, Swiggy) | VIEW |
| Lean Startup Methodology | VIEW |
| Minimum Viable Product (MVP) | VIEW |
| E-Commerce Future | VIEW |
| Valuation of Digital Marketplaces | VIEW |
| Customer Acquisition Cost vs Lifetime Value Problems | VIEW |
| Unit 3 [Book] | |
| Introduction, Meaning of Digital Marketing | VIEW |
| Digital Marketing Tools: | |
| SEO | VIEW |
| SEM | VIEW |
| Social Media Marketing | VIEW |
| Email Marketing | VIEW |
| Influencer Marketing | VIEW |
| Growth Hacking | VIEW |
| Payment Gateways | VIEW |
| Payment Logistics | VIEW |
| Customer Retention | VIEW |
| Viral Campaign Case Studies | VIEW |
| Viral Campaign Metrics (CTR, Conversion Rates, ROI) | VIEW |
| Digital Marketing Funnel | VIEW |
| Challenges of Ad Budget | VIEW |
| Unit 4 [Book] | |
| Introduction, Funding | VIEW |
| Funding Sources: | |
| Bootstrapping | VIEW |
| Angel Investors | VIEW |
| VC | VIEW |
| Crowdfunding | VIEW |
| Business Pitching, Elevator Pitch | VIEW |
| Business Plan | VIEW |
| Legal Compliances: | |
| GST | VIEW |
| IT Act 2000 | VIEW |
| Data Privacy | VIEW |
| Intellectual Property: | VIEW |
| Trademarks | VIEW |
| Copyrights | VIEW |
| Patents | VIEW |
| Contract Management | VIEW |
| Startup Failure Case Studies | VIEW |
| Unit 5 Emerging Trends: [Book] | |
| AI in Entrepreneurship | VIEW |
| Blockchain in Entrepreneurship | VIEW |
| IoT in Entrepreneurship | VIEW |
| Gig Economy | VIEW |
| Freelancing | VIEW |
| Cybersecurity Risks (Phishing, Data Breaches) | VIEW |
| Future of Digital Entrepreneurship in India | VIEW |
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