Year: 2020

Control in Management refers to the process of monitoring and evaluating performance against established standards and objectives. It involves setting performance benchmarks, measuring actual outcomes, comparing them with targets, and taking corrective actions as needed. The ultimate goal of control is to ensure that organizational activities align with strategic goals, thereby enhancing efficiency and effectiveness.

Control Process involves the following Steps as shown in the figure:

The control process involves several key steps:

1. Establishing Standards

Standards serve as benchmarks for evaluating performance in business functions and are classified into two categories:

• Measurable (Tangible) Standards: These standards are quantifiable and expressed in terms of cost, output, time, profit, etc.
• Non-Measurable (Intangible) Standards: These cannot be quantified monetarily. Examples include manager performance, employee attitudes, and workplace morale.

Establishing these standards simplifies the control process, as control is exercised based on them.

2. Measurement of Actual Performance

The second step is assessing actual performance levels to identify deviations from established standards. Measuring tangible standards is generally straightforward, as they can be quantified easily. However, evaluating intangible standards, such as managerial performance, can be challenging and may rely on factors like:

• Employee attitudes
• Workforce morale
• Improvements in the work environment
• Communication with superiors

Performance measurement may also be supported by various reports (weekly, monthly, quarterly, or yearly).

3. Comparison of Actual Performance with Standards:

Comparing actual performance against planned targets is crucial. A deviation is defined as the gap between actual and planned performance. Managers need to identify two key aspects:

• Extent of Deviation: Is the deviation positive, negative, or aligned with expectations?
• Cause of Deviation: Understanding why deviations occurred is vital for effective management.

Managers should focus on critical deviations while overlooking minor ones. For instance, a 5-10% increase in stationery costs may be considered minor, whereas a continuous decline in monthly production signifies a major issue.

Common causes of deviations:

• Faulty planning
• Lack of coordination
• Defective plan implementation
• Ineffective supervision and communication

4. Taking Corrective Actions

After identifying the extent and causes of deviations, managers must implement remedial measures. They have two options:

1. Corrective Measures: Address the deviations that have already occurred.
2. Revision of Targets: If the corrective actions do not align actual performance with planned targets, managers may choose to adjust the targets.

Controlling is a fundamental management function that involves monitoring organizational performance, comparing it against established standards, and taking corrective actions when necessary. It ensures that the organization’s activities align with its goals and objectives. The controlling process includes setting performance standards, measuring actual performance, and evaluating deviations from the standards. Effective controlling helps identify areas for improvement, ensures resource optimization, and enhances decision-making. By providing feedback on performance, controlling enables managers to make informed adjustments to strategies and operations, fostering efficiency and effectiveness in achieving organizational goals.

Definition of Controlling:

• Henri Fayol:

Fayol, a pioneer in management theory, defined controlling as “the process of verifying whether everything occurs in conformities with the plan adopted, the instructions issued, and the principles established.” This emphasizes the alignment of actual performance with planned objectives.

• George R. Terry:

Terry defined controlling as “the measurement of accomplishment against standards and the correction of deviation to ensure achievement of organizational objectives.” This highlights the evaluative aspect of controlling in relation to organizational goals.

• Harold Koontz and Cyril O’Donnell:

They defined controlling as “the function of management which ensures that everything occurs in accordance with the standards established.” This definition stresses the importance of standards in the controlling process.

• Peter Drucker:

Drucker defined controlling as “the process of measuring performance and taking corrective actions when necessary.” His focus is on performance measurement and the proactive nature of controlling.

• Luther Gulick:

Gulick described controlling as “the function of management which ensures that organizational goals are met through appropriate actions.” This definition emphasizes the role of controlling in achieving organizational objectives.

• American Management Association (AMA):

AMA defines controlling as “the process of establishing standards to achieve organizational goals, measuring actual performance against those standards, and taking corrective action when necessary.” This definition encapsulates the overall purpose of the controlling function.

• Robert J. Mockler:

Mockler defined controlling as “the process of monitoring performance, comparing it with the established standards, and taking corrective action if necessary to ensure that the organization’s objectives are achieved.” This highlights the cyclical nature of controlling in the management process.

Importance of Controlling:

• Ensures Goal Achievement:

The primary purpose of controlling is to ensure that organizational goals are met. By setting performance standards and measuring actual performance against these benchmarks, managers can identify deviations and take corrective actions, ensuring that the organization remains on track to achieve its objectives.

• Enhances Efficiency:

Controlling helps to improve the efficiency of organizational processes. By monitoring operations, managers can identify bottlenecks, redundancies, and areas for improvement. This allows for the optimization of resource utilization, reducing waste and improving overall productivity.

• Facilitates Decision-Making:

Effective controlling provides managers with relevant and timely information about performance. This information is critical for informed decision-making. Managers can analyze trends, identify problems, and evaluate the effectiveness of different strategies, enabling them to make better decisions that align with organizational goals.

• Promotes Accountability:

Control systems establish clear expectations and performance standards for employees. This promotes accountability, as individuals are aware of the metrics against which their performance will be evaluated. When employees understand that their work is being monitored, they are more likely to take ownership of their responsibilities and strive to meet performance standards.

• Encourages Continuous Improvement:

Controlling fosters a culture of continuous improvement within the organization. Regular performance assessments and feedback mechanisms encourage employees to seek ways to enhance their work processes, leading to innovation and higher quality outcomes. This proactive approach contributes to long-term organizational success.

• Identifies Problems Early:

Through ongoing monitoring and evaluation, controlling enables managers to identify potential issues before they escalate into significant problems. Early detection allows for timely interventions, minimizing the impact on operations and helping to maintain organizational stability.

• Facilitates Coordination:

Controlling ensures that different departments and teams within the organization are working harmoniously toward common goals. By monitoring interdependencies and ensuring that performance aligns with overall objectives, controlling promotes coordination and cooperation among various organizational units.

• Provides a Basis for Future Planning:

The information gathered during the controlling process serves as valuable input for future planning. By analyzing performance data, managers can assess the effectiveness of previous strategies, identify trends, and make informed projections for the future. This alignment between past performance and future planning helps organizations remain agile and responsive to changing circumstances.

Nature of Controlling:

• Goal-Oriented:

Controlling is fundamentally concerned with achieving organizational goals. It involves setting performance standards that align with these goals and continuously monitoring progress toward their attainment. By focusing on objectives, controlling ensures that all activities are directed towards fulfilling the organization’s mission.

• Continuous Process:

Controlling is an ongoing process that occurs throughout the life of an organization. It involves regular monitoring and evaluation of performance, enabling managers to identify deviations and take corrective actions as needed. This continuous nature ensures that organizations remain adaptable to changes and can maintain effective performance.

• Feedback Mechanism:

One of the critical functions of controlling is to provide feedback on performance. By comparing actual performance with established standards, managers can assess whether goals are being met. This feedback loop is essential for identifying areas for improvement and making informed decisions regarding resource allocation and operational adjustments.

• Dynamic Function:

Controlling is not a static function; it evolves with the organization and its environment. As organizations face new challenges and opportunities, the controlling process must adapt to reflect changes in strategies, technologies, and market conditions. This dynamism ensures that controlling remains relevant and effective in guiding organizational performance.

• Involves Decision-Making:

Controlling is closely linked to decision-making processes. Managers must analyze performance data, interpret results, and make decisions about corrective actions when performance deviates from standards. This aspect highlights the importance of analytical skills and judgment in effective controlling, as managers must be able to determine the best course of action based on performance assessments.

• Universal Applicability:

The principles of controlling apply to all types of organizations, regardless of size or industry. Whether in manufacturing, services, or non-profit sectors, controlling is essential for ensuring that organizational activities are aligned with strategic objectives. This universality underscores the importance of controlling as a core function of management.

• Emphasizes Efficiency and Effectiveness:

The primary aim of controlling is to enhance organizational efficiency and effectiveness. By monitoring processes and performance, organizations can optimize resource use and improve productivity. Effective controlling helps identify waste, streamline operations, and ensure that activities are conducted in the most efficient manner possible, ultimately contributing to organizational success.

Scope of Controlling:

• Performance Measurement:

One of the primary scopes of controlling is to measure the actual performance of employees, departments, and the organization as a whole. This involves establishing performance standards and metrics, collecting data on actual performance, and comparing it with the set standards. Performance measurement provides insights into how well an organization is functioning and identifies areas that require improvement.

• Deviation Analysis:

Controlling involves analyzing deviations between actual performance and planned performance. When discrepancies arise, managers must determine the causes of these deviations. This analysis helps in understanding whether the deviations are due to external factors, such as market conditions, or internal factors, such as operational inefficiencies. By identifying the root causes, organizations can implement corrective actions to address the issues.

• Corrective Actions:

Based on the analysis of deviations, controlling encompasses the development and implementation of corrective actions. These actions are designed to realign actual performance with established standards and objectives. Corrective measures may include changes in processes, resource reallocation, or additional training for employees. The goal is to ensure that the organization remains on track to achieve its goals.

• Resource Management:

Controlling plays a critical role in managing organizational resources effectively. This includes financial resources, human resources, and physical assets. By monitoring resource utilization and efficiency, managers can ensure that resources are allocated appropriately, minimizing waste and maximizing productivity. Effective resource management contributes to the overall effectiveness of the organization.

• Budgetary Control:

A significant aspect of controlling is budgetary control, which involves monitoring the organization’s financial performance against budgeted figures. Managers use budgetary controls to assess spending, revenue generation, and profitability. By analyzing variances between budgeted and actual figures, managers can make informed financial decisions and adjust budgets as necessary to meet organizational objectives.

• Quality Control:

Controlling also encompasses quality control measures to ensure that products and services meet established quality standards. This includes implementing processes for inspecting and testing outputs, as well as continuous improvement initiatives. Quality control helps organizations maintain high standards, enhance customer satisfaction, and reduce costs associated with defects and rework.

• Strategic Control:

Controlling extends to strategic control, which involves monitoring the organization’s progress toward achieving its long-term goals and strategic objectives. This includes assessing the effectiveness of strategies, evaluating competitive positioning, and ensuring that the organization adapts to changing market conditions. Strategic control helps organizations remain proactive and responsive in a dynamic business environment.

Elements of Controlling:

• Setting Performance Standards

The first step in controlling is setting clear and measurable performance standards. These standards serve as a benchmark for evaluating actual performance. They may be quantitative (e.g., sales targets, production levels) or qualitative (e.g., customer satisfaction, employee engagement). Performance standards should be realistic, achievable, and aligned with organizational goals.

• Measuring Actual Performance

Once performance standards are set, it is essential to measure actual performance. This involves collecting data, tracking results, and monitoring activities to evaluate whether targets are being met. The methods of measurement can vary, such as financial reports, production logs, or customer feedback, depending on the nature of the performance standards.

• Comparing Actual Performance with Standards

After measuring actual performance, it is compared with the established performance standards. This step helps identify any variances between planned and actual outcomes. If the actual performance exceeds or meets the standards, it indicates success. If there is a shortfall, corrective actions will be needed to bring performance in line with the targets.

• Analyzing Deviations

When deviations from the set standards are identified, it is important to analyze the causes. These deviations may occur due to various factors such as external influences (market changes, economic conditions), internal inefficiencies (lack of resources, poor management), or human factors (motivation, skills). A thorough analysis of the reasons behind the deviations helps in deciding the appropriate corrective measures.

• Taking Corrective Actions

Once the reasons for deviations are analyzed, corrective actions should be taken. These actions aim to eliminate the causes of deviations and bring performance back on track. Corrective actions can involve adjusting strategies, reallocating resources, modifying processes, or enhancing employee training. The effectiveness of corrective actions should also be monitored to ensure continuous improvement.

• Feedback and Adjustments

The final element of controlling is the feedback loop. After taking corrective actions, it’s crucial to gather feedback to assess their effectiveness. Based on feedback, further adjustments may be needed. Continuous monitoring and adjustment ensure that performance standards are kept relevant and that the organization stays on course to achieve its objectives.

Limitations of Controlling:

• Inflexibility:

Controlling can lead to rigidity in an organization. Overemphasis on control mechanisms may result in inflexible procedures, stifling creativity and innovation. Employees may feel constrained by strict guidelines and metrics, which can hinder their ability to adapt to changing circumstances or propose new ideas.

• Costly Process:

Implementing a comprehensive control system can be expensive. The costs associated with setting up control measures, monitoring performance, and conducting audits can strain organizational resources. Small businesses, in particular, may find it challenging to allocate sufficient funds for effective control systems.

• Time-Consuming:

The controlling process can be time-consuming. Collecting data, analyzing performance, and implementing corrective actions require considerable time and effort from managers and employees. This time investment may distract from other critical activities and delay decision-making processes.

• Subjectivity in Evaluation:

Controlling often involves subjective judgment in performance evaluation. Managers may rely on their interpretations of data, which can lead to bias and inconsistencies in assessing employee performance. This subjectivity can create misunderstandings, conflicts, and decreased morale among staff.

• Limited Scope:

Control systems may focus primarily on quantitative measures, neglecting qualitative factors such as employee satisfaction, teamwork, and organizational culture. A narrow focus on numbers can overlook important aspects of performance that contribute to overall success.

• Resistance to Control:

Employees may resist control measures due to perceived threats to their autonomy and job security. This resistance can result in a lack of cooperation, reduced morale, and a negative organizational climate. Overly strict control measures can lead to disengagement and decreased productivity among staff.

• Delayed Feedback:

In some cases, feedback from control systems may be delayed, making it challenging to address issues promptly. If performance data is not available in real-time, managers may miss opportunities to make timely corrections, allowing problems to escalate.

• Overreliance on Control Systems:

Organizations may become overly dependent on control systems, leading to a lack of initiative and accountability among employees. When individuals feel that their work is constantly monitored, they may become less proactive and less willing to take risks, ultimately affecting overall performance.

Management by Exception (MBE) is a management approach where leaders focus on significant deviations from set standards or expected outcomes, rather than on routine operations. Managers intervene only when performance significantly deviates from targets, either exceeding or falling short of expectations. This allows them to concentrate on critical issues that require attention, while routine matters are handled by subordinates. MBE improves efficiency by reducing the time managers spend on day-to-day activities and encourages employee autonomy. It ensures effective resource allocation and quick response to major problems or opportunities.

Steps of Management by Exception (MBE):

1. Set Clear Objectives and Performance Standards

The first step in MBE is to establish clear organizational goals and performance standards. These benchmarks provide a basis for evaluating results and identifying exceptions. The standards must be measurable, relevant, and aligned with the company’s strategic objectives. Employees should be well-informed about these expectations to ensure understanding and compliance.

2. Measure Actual Performance

Once the objectives and standards are set, managers need to continuously monitor and measure actual performance. This involves collecting data from various sources, such as reports, audits, or performance reviews, to ensure accurate and timely measurement of employee or departmental outputs. The performance data should be transparent and easily accessible to facilitate ongoing monitoring.

3. Compare Performance Against Standards

In this step, managers compare the measured performance against the set standards. The goal is to identify any significant deviations that require attention. This comparison helps determine whether performance is on track or if there are substantial differences that necessitate intervention.

4. Identify Exceptions

Managers focus only on deviations that are significant enough to be considered exceptions. These exceptions could be positive, such as exceeding sales targets, or negative, such as underperforming in a key area. Identifying exceptions helps managers concentrate on the most critical areas, while routine matters are handled by employees.

5. Analyze the Cause of Exceptions

Once exceptions are identified, managers analyze the underlying causes of the deviations. This involves investigating whether the exception was caused by internal factors, such as inadequate resources or poor planning, or external factors, such as market changes. Understanding the root cause is essential for developing appropriate corrective actions.

6. Take Corrective Action

After identifying the cause of exceptions, managers take corrective action to resolve the issue. The nature of the corrective action will depend on the severity and type of deviation. It could involve reallocating resources, providing additional training, revising strategies, or making adjustments to the performance standards.

7. Monitor Results of Corrective Action

Once corrective measures are implemented, the next step is to monitor the results to ensure the actions have successfully addressed the exception. This continuous monitoring helps prevent future deviations and ensures that the organization remains on track toward achieving its goals.

8. Review and Adjust Standards (if necessary)

In some cases, the performance standards themselves may need adjustment. If the deviation is not due to employee performance but rather unrealistic or outdated standards, managers may need to revise the objectives or benchmarks to reflect changing circumstances. This step ensures that the standards remain relevant and achievable.

Advantages of Management by Exception (MBE):

1. Efficient Use of Managerial Time

One of the primary advantages of MBE is that it saves time for managers by allowing them to focus on critical issues instead of routine matters. Managers only step in when performance deviates significantly from the plan, which frees them from constantly micromanaging every aspect of operations. This selective attention helps in better time management and ensures that their focus is directed where it is most needed.

2. Promotes Employee Autonomy

MBE encourages employees to take responsibility for day-to-day operations, as managers intervene only when necessary. Employees gain autonomy over routine tasks, which can boost their confidence, decision-making abilities, and job satisfaction. This empowerment of employees leads to increased accountability and promotes a sense of ownership over their work.

3. Encourages Better Decision-Making

Since MBE focuses on exceptions or significant deviations, it ensures that managerial attention is drawn to issues that require immediate decision-making. This system of management helps managers make quicker and more informed decisions about critical matters, leading to timely corrective actions. It also helps in prioritizing the most pressing concerns, thus improving overall decision-making efficiency.

4. Increased Productivity

By allowing employees to handle regular tasks independently and focusing managerial attention on significant issues, MBE can enhance productivity. Managers are not bogged down by routine matters and can concentrate on strategic activities, which in turn improves overall organizational efficiency. This division of focus also ensures that employees perform their tasks with minimal supervision, leading to a smoother workflow.

5. Reduction in Information Overload

MBE reduces the burden of information overload for managers. Since they are only required to intervene when performance falls outside established norms, they receive fewer reports and updates about routine activities. This selective information flow allows managers to concentrate on critical reports, reducing unnecessary data handling and simplifying decision-making.

6. Effective Resource Allocation

By focusing on significant deviations from the norm, MBE ensures that resources—both human and financial—are allocated efficiently. Managers can direct resources towards solving key issues or seizing important opportunities, rather than wasting them on minor adjustments. This strategic allocation of resources helps in optimizing organizational performance.

7. Improved Control Mechanism

MBE establishes a clear control mechanism by setting performance standards and monitoring outcomes. Managers can quickly identify areas of concern and take corrective actions when deviations occur. This ensures that problems are addressed before they escalate, maintaining better control over operations and ensuring adherence to goals and policies.

8. Encourages Focus on Strategic Issues

Since MBE directs managerial attention to exceptions, it ensures that managers focus on strategic issues that require intervention. This ability to concentrate on important matters allows for more effective long-term planning, risk management, and opportunity exploitation. It aligns managerial efforts with the organization’s strategic objectives, promoting growth and competitiveness.

Limitations of Management by Exception (MBE):

1. Overlooking Minor issues

MBE’s focus on significant deviations can lead to the neglect of minor problems that, if left unresolved, may escalate into larger issues. These small discrepancies might seem insignificant but can compound over time, eventually affecting overall performance or creating inefficiencies in processes.

2. Delayed Managerial Intervention

One of the potential downsides of MBE is that by waiting for deviations to become significant, managers may respond too late. This delay in intervention might cause problems to worsen before they are addressed. Timely management involvement is crucial, but MBE may cause managers to overlook issues until they require immediate attention.

3. Dependence on Pre-Established Standards

MBE relies heavily on pre-established performance standards or benchmarks. If these standards are outdated or inappropriate, the entire system of exception management may fail. Poorly set benchmarks can lead to either excessive managerial intervention or insufficient control over processes.

4. Employee Demotivation

Employees may feel demotivated or neglected under MBE, as managers only step in when there are issues. Without consistent feedback and engagement, employees might feel undervalued or ignored. This can reduce motivation and lower job satisfaction, ultimately affecting overall productivity.

5. Limited Managerial Involvement in Daily Operations

MBE encourages minimal involvement in routine operations. While this can increase efficiency, it also means that managers might lose touch with day-to-day activities. Lack of involvement in operational matters could result in managers being disconnected from the realities faced by employees, leading to ineffective decision-making when intervention is required.

6. Potential for Over-Reliance on Technology

In many MBE systems, technology is used to monitor performance and detect deviations. This reliance on technology can create issues if the systems fail or produce inaccurate data. Over-reliance on technology may also lead to a reduction in the human element of management, weakening the ability to understand the nuances of workplace dynamics.

7. Reactive Rather than Proactive Management

MBE is inherently reactive, meaning that managers wait for problems to arise before acting. This reactive approach can hinder the organization’s ability to proactively address potential risks or exploit emerging opportunities. Being proactive is essential for long-term success, but MBE may limit this forward-thinking capability.

8. Challenges in Defining “Exception”

Determining what constitutes a significant exception can be challenging. Different departments or managers may have varying thresholds for what they consider an exception, leading to inconsistency in when interventions are triggered. This inconsistency can create confusion and reduce the effectiveness of MBE.

9. Stifling Innovation

MBE’s emphasis on conformity to standards may stifle creativity and innovation. Employees may focus solely on meeting established benchmarks, avoiding risks or new ideas to prevent deviations. This could limit opportunities for improvement and hinder the organization’s ability to innovate and adapt to changing environments.