by | Unit 1 [Book] | |
| Marketing of Services | VIEW |
| Nature, scope, Conceptual framework and special Characteristics of Services | VIEW |
| Classification of Services | VIEW |
| Technological development in Services Marketing | VIEW |
| Consumer Involvement in Services Processes | VIEW |
| The Environment of Industrial Marketing | VIEW |
| Industrial Marketing Perspective | VIEW |
| Dimensions of Organizational Buying | VIEW |
| Organizational Buying Behaviour | VIEW |
| Access marketing opportunities | VIEW |
| Industrial Marketing Planning | VIEW |
| Unit 2 [Book] | |
| Managing the Industrial Product Line | VIEW |
| Industrial Marketing Channels, Channel Participation | VIEW |
| Industrial Advertising | VIEW |
| Industrial Sales Promotions | VIEW |
| Managing the industrial Advertising effort, Supplementary promotion tools, personal selling | VIEW |
| Models for industrial Sales force management | VIEW |
| Unit 3 [Book] | ||
| Role of Marketing in Services organizations | VIEW | |
| Research Application for Services Marketing | VIEW | |
| Internal marketing concept in the area of services marketing | VIEW | |
| Targeting consumers | VIEW | VIEW |
| Creating Value in competitive markets | VIEW | |
| Positioning a Service in Market place | VIEW | |
| Managing Relationships and Building loyalties | VIEW | |
| Unit 4 [Book] | |
| Marketing of Financial Services | VIEW |
| Marketing of Educational and Consultancy Services | VIEW |
| Marketing of Hospitality and Tourism Services | VIEW |
| Marketing of Health and Insurance Services | VIEW |
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