by | Unit 1 [Book] | |
| Consumer Behaviour, Meaning | VIEW |
| Need to Study Consumer Behaviour | VIEW |
| Factors Influencing Consumer Behaviour | VIEW |
| Theories of Consumer Behaviour: | |
| Howard Seth Model of Consumer Behavior | VIEW |
| Nicosia Model of Consumer Behavior | VIEW |
| Economic Mode of Consumer Behavior | VIEW |
| Unit 2 [Book] | |
| Individual Determinants of Consumer Behaviour | VIEW |
| Consumer Motivation and Needs | VIEW |
| Maslow’s Hierarchy Needs Theory | VIEW |
| Personality | VIEW |
| Self-concept | VIEW |
| Personality Traits and Consumer Behaviour | VIEW |
| Extended Self, Altering Self | VIEW |
| Consumer Perception | VIEW |
| Consumer Positioning, Consumer Perceptual Process, Perceptual Biases | VIEW |
| Learning (Classical Conditioning, Instrumental Conditioning) | VIEW |
| Consumer Attitudes (Attitude Formation, Attitude Change) | VIEW |
| Unit 3 [Book] | |
| Environmental Determinants of Consumer Behaviour | VIEW |
| Cultural Influences and Consumer Behaviour: (Culture, Sub-culture, Social Class and Cross-Cultural influences) | VIEW |
| Social Class and Consumer Behaviour: Nature of Social Class, Symbols of Status, Social Class categories | VIEW |
| The Role of Family in Consumer Behaviour, Family life Cycle Stages and Consumer Behaviour | VIEW |
| Reference Groups, Types of Reference groups and Consumer Behaviour | VIEW |
| Opinion Leaders, Characteristics of Opinion Leaders | VIEW |
| Innovation and Diffusion of Innovation, Types of Innovation, Product features that affect the adoption | VIEW |
| Diffusion Process | VIEW |
| Adoption Process | VIEW |
| Unit 4 [Book] | |
| Consumer Decision Making Process: Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Behaviour | VIEW |
| Organisation Buyer Behaviour, Organisational Buyer Characteristics, Factors influencing Organizational Buyer Behaviour, Organizational Buying Decision Process | VIEW |
| Unit 5 [Book] | |
| The Role of Technology in Consumer Behaviour | VIEW |
| Role of Social Media in Consumer Behaviour | VIEW |
| Consumer Behaviour in the Digital Age (Online Shopping, E-commerce, Mobile Marketing) | VIEW |
| Consumerism | VIEW |
| Green Consumerism | VIEW |
| Ethical Consumption | VIEW |
| Consumer Behaviour in Developing Markets including India | VIEW |
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