Category: Lucknow University BBA Notes

Lucknow University BBA Notes

P22 Taxation and Laws BBA NEP 2024-25 5th Semester Notes

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Lucknow University BBA Notes

P21 Business Policy and Strategic Management-I BBA NEP 2024-25 5th Semester Notes

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Lucknow University BBA Notes

P19 Industrial Relations Management BBA NEP 2024-25 4th Semester Notes

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Unit 1 [Book]
Industrial Relations, Concept, Objectives, Nature and Scope VIEW
Approaches to Industrial Relations VIEW
Trade Unions VIEW
Industrial Disputes and their Resolutions VIEW
International Labour Organization Role and Functions VIEW
Unit 2 [Book]
Workers Participation in Management VIEW
Works Committee, Joint Management Councils VIEW
Pre-Requisite for Successful Workers participation VIEW
Collective Bargaining Form and Process VIEW
Role of Government in Collective Bargaining VIEW
Unit 3 [Book]
Industrial Unrest VIEW
Employee Dissatisfaction: VIEW
Employee Grievances VIEW VIEW
Disciplinary Action, Domestic Enquiry VIEW
Strikes, Prevention of Strikes, Lockouts VIEW
Discipline: Positive, Negative discipline VIEW
Disciplinary procedure VIEW
Absenteeism VIEW
Turnover VIEW
Dismissal and Discharge VIEW
Unit 4 [Book]
Factories Act Meaning, Definition VIEW
Welfare, Safety in Factories Act VIEW
Health Measures in Factories Act VIEW
General Provisions of Workmen’s Compensation Act VIEW
Bonus Act, 1965 VIEW
Gratuity Act, 1972 VIEW
Lucknow University BBA Notes

P18 Customer Relationship Management BBA NEP 2024-25 4th Semester Notes

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Unit 1 [Book]
Fundamentals of Customer Relationship Management Meaning, Definition, Benefits VIEW
Reasons for adopting CRM VIEW
Conceptual Foundations of Customer Relationship Management VIEW
Types, Stages of Customer Relationship Management VIEW
Issues in Customer Relationship Management VIEW
Unit 2 [Book]
Dimensions of Customer Relationship Management VIEW
Customer Satisfaction Meaning and Definition VIEW
Customer Satisfaction Models VIEW
Measuring Customer Satisfaction VIEW
ISO Guidelines VIEW
Customer Loyalty Concept, Principles, Significance, Dimensions VIEW
Unit 3 [Book]
Information Technology in Customer Relationship Management VIEW
Technological Developments in CRM VIEW
Information Technology Implementation in CRM VIEW
Features, Advantages and Functional Components of eCRM VIEW
VIEW
Important CRM Software VIEW
Customer Relationship Management through Information Technology Tools VIEW
Unit 4 [Book]
Emerging Dimensions and Dynamics in Customer Relationship Management VIEW
Customer Recall VIEW
Customer Retention VIEW
Experience Management VIEW
Service Failure and Service Recovery Management VIEW
Application of Customer Relationship Management in Different Sectors:
Business to Business CRM VIEW
Sales and CRM VIEW
Role of Social Media in CRM VIEW
Lucknow University BBA Notes

P17 Logistic and Supply Chain Management BBA NEP 2024-25 4th Semester Notes

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Unit 1 [Book]
Introduction, Definition of Supply Chain Management VIEW
Evolution of the Concept of Supply Chain Management VIEW
Logistics Vs Supply Chain Management VIEW
Supply Chain Management Significance and Challenges VIEW
Key Drivers of Supply Chain Management VIEW
Unit 2 [Book]
Introduction, Three Components of SCM VIEW
Demand Management, Demand Forecasting; Introduction VIEW
Supply Management VIEW
Evolution of ERP VIEW
Concept of ERP in SCM VIEW
Unit 3 [Book]
Introduction, Understanding the Benchmarking Concept VIEW
Benchmarking Process, Benchmarking Procedure VIEW
Unit 4 [Book]
Introduction, New Developments in Supply Chain Management VIEW
Outsourcing Supply Chain Operations VIEW
The Role of E- Commerce in Supply Chain Management VIEW
Green Supply Chain Management VIEW
Distribution Resource Planning VIEW
Lucknow University BBA Notes

P16 E-Commerce BBA NEP 2024-25 4th Semester Notes

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Unit 1 [Book]
e-commerce, Meaning, Concept, Advantages, Disadvantages VIEW
e-commerce vs e-business VIEW
Value Chain in e-commerce VIEW
Porter’s Value Chain Model VIEW
Competitive Advantage and Competitive Strategy VIEW
Different Types of e-commerce:
Business-to-Business (B2B) VIEW
Business-to-Customer (B2C) VIEW
Customer-to-Customer (C2C) VIEW
Customer-to-Business(C2B) VIEW
G2C VIEW
E-commerce: Business Models and Concepts VIEW
Unit 2 [Book]
E-Commerce: A Consumer Oriented Approach VIEW
Traditional Retailing v/s E-Retailing VIEW
Key Success factors in E-retailing VIEW
Models of E-Retailing VIEW
Characteristics of E-Retailing VIEW
E-Services: Categories of E-Services VIEW
Web-enabled Services VIEW
Information Selling on the web VIEW
Entertainment VIEW
Auctions and other Specialized Services VIEW
Unit 3 [Book]
Technology in e-commerce: An Overview of the Internet VIEW
Basic Network Architecture and The Layered Model VIEW
Internet Architecture VIEW
Network Hardware and Software Considerations VIEW
Intranets VIEW
Extranets VIEW
The making of World Wide Web VIEW
Web System Architecture VIEW
ISP, URL’s, and HTTP, Cookies VIEW
Unit 4 [Book]  
Building and hosting your Website: Choosing an ISP VIEW
Registering a Domain name VIEW
Web Promotion VIEW
Internet Marketing, Techniques, e-cycle of Internet Marketing VIEW
Personalization, Mobile Agents VIEW
Tracking Customers VIEW
Customer Service VIEW
CRM and e-Value VIEW
Web page design using HTML and CSS: Overview of HTML VIEW
Basic Structure of an HTML document, Basic text formatting, Links, Images, Tables, Frames, Form and introduction to CSS VIEW
Security Threats: Security in Cyberspace, Kinds of Threats and Crimes: Client Threat, Communication Channel Threat, Server Threat, Other programming Threats, Frauds and Scams VIEW
Business to Business e-commerce: Meaning, Benefits and Opportunities in B2B, B2B building blocks VIEW
Lucknow University BBA Notes

P15 Computer and IT Applications-II BBA NEP 2024-25 3rd Semester Notes

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Unit 1 Practical Book
Unit 2 Practical Book
Unit 3 Practical Book
Unit 4 [Book]
Database, Introduction to Database and Database Management System VIEW
Database Models VIEW
Type of Databases VIEW
Introduction to MS-Access, Creation of database tables, Data types, Basic Query and Report generation VIEW
Lucknow University BBA Notes

P14 Human Resource Management BBA NEP 2024-25 3rd Semester Notes

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Unit 1
Introduction to Human Resource Management, Significance, and Objectives VIEW
Functions of HRM VIEW
Personnel Resource Management vs. Human Resource Management VIEW
Evolution and Development of HRM VIEW
Human Resource Planning, Process, Significance VIEW
Human Resource Planning Integration with Strategic Planning VIEW
Job Analysis, Concept and Components VIEW
Unit 2
Recruitment, Concept, Sources VIEW
Assessment of Recruitment Techniques VIEW
Selection Concept and Procedure VIEW
Placement VIEW
Induction VIEW
Training and Development, Concept, Need, Objectives and Methods VIEW
Stages in Training Process VIEW
Job Design, Approaches and Techniques of Job Design VIEW
Unit 3
Job Evaluation Concept, Objectives and Methods/ Techniques VIEW
Employee Remuneration: Concept of Wage and Salary, Reward Management, Fringe Benefits and Incentive Payments VIEW
Performance Appraisal, Concept, Objectives, Process VIEW
Techniques of Performance Appraisal VIEW
Unit 4
Industrial Relations, Concept, Objectives, VIEW
Approaches of Industrial Relations VIEW
Actors of Industrial Relations VIEW
Discipline: Disciplinary Procedure, Objectives and Aspects of Discipline VIEW
Grievance Procedure, Characteristics, Need and Model, Grievance Procedure VIEW
Trade Unionism, Concept, Functions, Objectives and Problems of Trade Unions VIEW
Collective Bargaining VIEW
Industrial Disputes VIEW
Lucknow University BBA Notes

P13 Marketing Management BBA NEP 2024-25 3rd Semester Notes

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Unit 1
Introductory Concept of Marketing VIEW
Difference between Marketing and Selling VIEW
Modern Marketing Concept VIEW
Marketing Mix. VIEW
Market Segmentation VIEW
Marketing Planning VIEW
Marketing Strategy VIEW
Marketing Approaches VIEW
Unit 2
Consumer Behaviour: Concept of Consumer Behaviour VIEW
Consumer Buying Motives VIEW
Study of Consumer Behaviour VIEW
Motivational Research, Types, Nature, Scope and Role VIEW
Method of Conducting Marketing Research VIEW
Sales Promotion VIEW
Advertising VIEW
Factors influencing Consumer Behavior VIEW
Unit 3  
Product Management VIEW
Nature and Scope of Product Policy Decisions VIEW
Product Mix VIEW
Product Line VIEW
Product Life Cycle VIEW
Product Planning VIEW
Product Development VIEW
Product Diversification VIEW
Product Improvement VIEW
Branding VIEW
Trade Marks VIEW
Packaging VIEW
Product Pricing Concept, Nature and Scope VIEW
Price Policy Considerations VIEW
Objectives and Strategies of Pricing VIEW
Unit 4  
Distribution Management VIEW
Marketing Communication VIEW
Decisions relating to Channels of Distribution Management of Physical Distribution VIEW
Sales Promotion VIEW
Sales Planning VIEW
Sales Forecasting VIEW
Management of Sales Force VIEW
Analysis of Sales Performance VIEW
Marketing of Services VIEW
Functions of Distribution Channel VIEW
Factors Influencing Distribution Channel VIEW
Integrated Marketing Communication VIEW
Lucknow University BBA Notes

P12 Operations Management BBA NEP 2024-25 3rd Semester Notes

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Unit 1
Nature and Scope of Production and Operation Management VIEW
The Transformation Process VIEW
Production Analysis and Planning VIEW
Production Functions VIEW
Objective and Functions of Production Management VIEW
Responsibilities of the Production Manager VIEW
Types of Manufacturing Processes VIEW
Plant Layout VIEW
Plant Location VIEW
Routing VIEW
Scheduling VIEW
Assembly Line Balancing VIEW
Production Planning and Control (PPC) VIEW
Unit 2
Facility Location Planning VIEW
Layout Planning VIEW
Materials Management, Scope and Importance VIEW
Purchasing Function and Procedure VIEW
Store-keeping VIEW
Material Planning Function VIEW
Inventory Control VIEW
Relevant Costs, Economic Lot Size, Reordering Point VIEW
ABC analysis VIEW
Economic Order Quantity (EOQ) Model VIEW
Buffer Stock VIEW
Unit 3
Productivity Definition and Concept, Factors affecting Productivity VIEW
Productivity Measurement VIEW
Productivity Improvements VIEW
New Product Development and Design VIEW
Stages of Product Development VIEW
Conjoint Analysis VIEW
Techniques of Product Development: Standardization, Simplification and Specialization VIEW
Automation VIEW
Unit 4
Development of efficient Work Methods VIEW
Material Flow Process Chart, Man Flow Process Chart VIEW
Principles of Motion Economy VIEW
Comparison of Alternate Work Methods VIEW
Maintenance of Production Facilities VIEW
Quality Control and Inspection VIEW
Cost of Quality VIEW
TQM VIEW
Quality Standards ISO 9000 VIEW
Sampling Inspection VIEW
Control charts for Attributes and Variables charts VIEW
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