by Advantages of public relations agency
Credibility:
Public relations agency will provide more credibility. People show trust more to the messages from a trusted third party than the content of an advertisement.
Reach:
PR will help to reach decent public relations plans to attract various news outlets, to expose content to a larger section of the target audience.
Cost-effectiveness:
Public relations agency providesa more cost-effective method than paid promotion to reach a larger part of the target audience.
Disadvantages of PR agency
No direct control:
A PR agency cannot control a distributed content like paid media through earned media. This is one of the most significant risks while investing in public relations
Difficulty in measuring success:
It is tough for a PR agency to measure the progress and effectiveness
No guaranteed outcome:
There is no guarantee of publishing press release as a brand does not pay for it. It is only published by a media outlet when it feels that it will attract the target audience.
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