by Acquisition Reports is used to compare the performance of different marketing channels and discover which sources send the highest quality traffic that may have led to conversions.
The Acquisition section tells you where your visitors originated from, such as search engines, social networks or website referrals. This is a key section when determining which online marketing tactics are bringing the most visitors to your website.
All Traffic
All Traffic Reporting type, as the name suggests, gives a report of all the traffic coming from the website. It is broken down into 3 main sub-categories that shows the channels used, the medium; mechanism that delivered users to your site & the source.
Channels
Find traffic distributed according to different channel groupings; Organic, CPC, Referral, Email, etc.
Search Console
The Search Console reports in Analytics provides information about the performance of organic-search traffic. See data like user queries and the number of times the site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and e-commerce conversion rate.
Source/Medium Report
This report shows how the sources and their respective mediums send referrals, search engine traffic, and direct traffic to the site.
Adwords
Adwords Report gives a full view of the traffic coming from a particular source type; Google Adwords. These reports provide a window into the users’ Acquisition-Behavior-Conversion (ABC) cycle i.e how we acquire users, their behavior on our site after acquisition, and their conversion patterns.
Referrals
From where else did the traffic come from? Referral traffic is traffic that came to the site from sites that have been linked to ours. Click on the individual referrals to see which specific web pages link back to the site.
Campaigns
Campaigns Report track visitors who come from different campaign groupings (or a third-party application) that we set up on the website. This type of reporting uses UTM parameters appended to the end of a URL to track a visitor who would click on it.
Social
The Social section under Acquisition Reports gives us an in-depth analysis into social activity related to our website. The reports starts by giving us a summary of conversions linked to social networks and traffic from specific networks.
