Tag: Data-driven marketing

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a…

Omnichannel Marketing is a Strategic approach that integrates multiple channels—both online and offline to provide a seamless and unified customer…

Disruption is more a business model than a marketing approach. Most companies still tend to market through traditional means, which…

Experiential Marketing is a strategy that engages consumers through memorable and immersive experiences, allowing them to interact with a brand…

Influencer Marketing is a strategy where brands collaborate with individuals who have a significant and engaged following on social media…

Marketing Customer Outreach Customer outreach is one of the oldest and simplest marketing strategies for banks and financial institutions to…

Radio Buys Radio offers both a massive audience and a complex and changing pricing system. Clients rely on Capitol Media…

A media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog…