| Unit 1 Web Design and Optimizing Conversion Rates {Book} | ||
| Understanding Conversion Rate Optimization (CRO) | VIEW | |
| Setting CRO | VIEW | |
| Understanding Target Audience | VIEW | |
| Optimization champion | VIEW | VIEW |
| Unit 2 Google Analytics {Book} | |
| Getting started with Google Analytics, Core concepts | VIEW |
| Additional interface features | VIEW |
| Using Reports: | |
| Audience Reports | VIEW |
| Acquisition Reports | VIEW |
| Social reports | VIEW |
| Behavior reports | VIEW |
| Track events | VIEW |
| Conversion reports | VIEW |
| Additional features |
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