by | Unit 1 [Book] | |
| Marketing Meaning, Definition, Importance, Functions | VIEW |
| Concept of Marketing | VIEW |
| Approaches to Marketing | VIEW |
| Classification of Markets: | |
| Societal Marketing | VIEW |
| Holistic Marketing | VIEW |
| Relationship Marketing | VIEW |
| Integrated Marketing | VIEW |
| Internal Marketing | VIEW |
| Performance Marketing | VIEW |
| Unit 2 Marketing Environment [Book] | |
| Meaning Demographic, Economic, Natural, Political, Legal and Socio-Cultural Environments | VIEW |
| Market Segmentation Meaning, Definition, Importance, Limitations | VIEW |
| Bases of Market Segmentation | VIEW |
| Types of Market Segmentation | VIEW |
| Unit 3 [Book] | |
| Marketing Mix. | VIEW |
| Components (Ps) of Marketing mix. Meaning and Elements | VIEW |
| Product Mix. | VIEW |
| Product Line | VIEW |
| Product Life Cycle (PLC) | VIEW |
| Product Planning | VIEW |
| New Product Development | VIEW |
| Branding | VIEW |
| Packaging | VIEW |
| Labelling | VIEW |
| Product Positioning | VIEW |
| Product Differentiation Concept and Importance | VIEW |
| Pricing, Factors Influencing Pricing | VIEW |
| Methods of Pricing | VIEW |
| Unit 4 [Book] | |
| Marketing Research, Types, Process Tools and Techniques | VIEW |
| Application of Marketing Research: | |
| Product Launching | VIEW |
| Demand estimation | VIEW |
| Advertising | VIEW |
| Brand Preferences | VIEW |
| Customer Satisfaction | VIEW |
| Retail Stores Image | VIEW |
| Customer Perception | VIEW |
| Distribution | VIEW |
| Customer Relationship | VIEW |
| Competitor Analysis and Related aspects | VIEW |
| Unit 5 [Book] | |
| E-Marketing Environment | VIEW |
| Digital Media Industry | VIEW |
| Reaching Audience through Digital Channels | VIEW |
| Traditional and Digital Marketing | VIEW |
| Online Marketing Environment | VIEW |
| Dotcom Evolution | VIEW |
| Internet Relationships | VIEW |
| Business in Modern Economy | VIEW |
| Integrating E-Business to an Existing Business Model | VIEW |
| Concept of Digital Marketing | VIEW |
| Online Marketing Mix | VIEW |
| SoLoMo (Social- Local-Mobile) | VIEW |
| Careers in Social Media Marketing | VIEW |
| Ethics in Marketing Meaning, Importance | VIEW |
| Role of ethics in Marketing | VIEW |
| Marketing Ethics in the Digital age | VIEW |
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