by | Traditional Media |
New Media |
| Print media, local newspapers, magazines, weeklies are the sources of traditional media | Broadcast media and new media are distance insensitive: target audience worldwide and not necessarily in physical form. Information is available on web platform |
| It is unidirectional: one-way dissemination | Interactive: feedback, discussion, debate and response to requests by person or machine |
| Time constraints: Limited pages and airtime | Large layered capacity of information |
| Highly trained to professional standards | Anyone with limited training or professional values may participate |
| High access costs | Cost effective |
| Time-consuming | Time-saving and high speed |
| Large audience and broad coverage | Customized – even individually tailored |
| News hierarchy | Nonlinear navigation |
| Slow feedback and limited | Email and online chat are immediate and easy |
| Ad-driven | Diverse funding sources varied but limited revenue |
| Institution bound | Decentralized – grassroots efforts |
| Fixed format | Flexible format |
| Conventional | Non-conventional as per audiences and recent trends |
Web Conferencing
Web conferencing may be used as an umbrella term for various types of online collaborative services including web seminars (“webinars”), webcasts. and peer-level web meetings in general, web conferencing is made possible by internet technologies, particularly on TCP/IP connections. Services may allow time point communications as well as multicast communications. from one sender to many receivers. It offers data streams of text-based messages, voice and video chat to be shared simultaneously, across geographically dispersed locations. Applications for web conferencing include meetings, training events, lecture, presentations from a web-connected computer to other web-connected computers.
Web conferencing usually allows real-time point-to-point communication as well as multi-task communications from one sender to many receivers in separate locations. Depending on the service, either an application (additional software) is downloaded and installed or a web-based application is launched in the attendee’s browser. The newest open source technology for Web Conferencing is Google’s WebRTC.
As per Web Coferencing.org –Web Conferencing has five advantages which are mentioned as it is available on a website to give the better understanding to the audiences. The detail can be accessed on http://webconferencing.org/5-benefits-of-web-conferencing
- Application and Desktop Sharing
- Increase Productivity
- Conduct employee training easily
- Improve customer relations
- A business process is no longer constraint by location.
Really Simple Syndication (RSS)
RSS feed is a form of new media which feeds favorite news and information to deliver to a consumer as soon as they are posted online without consumers having to search for the content. PR defined a customized XML-XPRL (extensible Public Relations Language). XRPL aims to assist practitioners to transfer data or information electronically. Its purpose is to automate information exchange as much as possible, quicker result and higher quality communication, with fewer errors.
The RSS is a useful method for disseminating information because it provides a link to the customers in a shorter volume of time, put users in control and very easy to use.
