by | Unit 1 [Book] | |
| Marketing, Meaning, Definition, Importance and Functions | VIEW |
| Marketing Nature, Scope | VIEW |
| Marketing Management, Meaning and Importance | VIEW |
| Marketing Environment | VIEW |
| Micro environment | VIEW |
| Macro environment | VIEW |
| Marketing Mix, Meaning | VIEW |
| Elements of Marketing Mix (7 Ps) | VIEW |
| Services Marketing, Meaning, Characteristics and Importance | VIEW |
| Unit 2 [Book] | |
| Consumer Behaviour, Meaning and Definition | VIEW |
| Factors influencing Consumer Behaviour | VIEW |
| Individual Buying Decision Process | VIEW |
| Organization Buying Decision Process | VIEW |
| Market Segmentation: Introduction, Meaning, Importance | VIEW |
| Basis of Market Segmentation | VIEW |
| Targeting, Meaning and Definition | VIEW |
| Market Targeting Strategies: Undifferentiated, Differentiated and Niche | VIEW |
| Positioning, Meaning, Importance and Process | VIEW |
| Unit 3 [Book] | |
| Product: Concepts and Classification | VIEW |
| Product Life Cycle: Meaning, Stages | VIEW |
| Factors influencing Product Life Cycle | VIEW |
| Product Innovation | VIEW |
| Product Development Process | VIEW |
| Reasons for failure of New Product | VIEW |
| Branding | VIEW |
| Labelling | VIEW |
| Warranty | VIEW |
| Pricing, Meaning, Objectives, Factors influencing Pricing Decisions | VIEW |
| Different Pricing Methods | VIEW |
| Unit 4 [Book] | |
| Promotion Decision | VIEW |
| Promotion mix. | VIEW |
| Advertising Decision | VIEW |
| Advertising Objectives | VIEW |
| Advertising | VIEW |
| Sales Promotion | VIEW |
| Developing Advertising Programme | VIEW |
| Role of Media in Advertising | VIEW |
| Effective Advertisement | VIEW |
| Sales force Decision | VIEW |
| Distribution Channels and Physical Distribution, Channels of Distribution: Meaning and Importance, Types of Distribution Channels | VIEW |
| Factors affecting choice of distribution channel | VIEW |
| Unit 5 [Book] | |
| Digital Marketing | VIEW |
| Green Marketing and Sustainable Marketing | VIEW |
| Rural Marketing | VIEW |
| Agile Marketing | VIEW |
| Experiential Marketing | VIEW |
| Neuro Marketing | VIEW |
| Influencer Marketing | VIEW |
| Creator Economy | VIEW |
| Modern Catalogue Marketing | VIEW |
| Kiosk Marketing | VIEW |
| Marketing Automation | VIEW |
| AI-powered Marketing: | VIEW |
| Voice Search and Smart Device Marketing | VIEW |
| Chatbot | VIEW |
| Virtual Reality and Augmented Reality | VIEW |
| Ethical issues in Marketing | VIEW |
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