by Ethnocentrism in social science and anthropology as well as in colloquial English discourse means to apply one’s own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead of using the standards of the particular culture involved. Since this judgment is often negative, some people also use the term to refer to the belief that one’s culture is superior to, or more correct or normal than, all others especially regarding the distinctions that define each ethnicity’s cultural identity, such as language, behavior, customs, and religion. In common usage, it can also simply mean any culturally biased judgment. For example, ethnocentrism can be seen in the common portrayals of the Global South and the Global North.
Ethnocentrism is sometimes related to racism, stereotyping, discrimination, or xenophobia. However, the term “ethnocentrism” does not necessarily involve a negative view of the others’ race or indicate a negative connotation. The opposite of ethnocentrism is cultural relativism, which means to understand a different culture in its own terms without subjective judgments.
