Methods of Valuation of Goodwill

Goodwill represents the ability of a business to earn profits in excess of the normal return on capital employed. Since goodwill is an intangible asset, its valuation requires the application of appropriate methods based on profits, capital, or super profits. The commonly used methods of valuation of goodwill are discussed below.

1. Average Profit Method

Under the Average Profit Method, goodwill is valued on the basis of the average maintainable profits of the business. Past profits of a certain number of years are adjusted for abnormal items and averaged. Goodwill is then calculated by multiplying the average profit by an agreed number of years’ purchase.

Formula:

Goodwill = Average Profit × Number of Years’ Purchase

This method is simple and widely used when profits are stable. However, it ignores the normal rate of return and capital employed, making it less suitable where profits fluctuate significantly.

2. Weighted Average Profit Method

The Weighted Average Profit Method is an improvement over the simple average profit method. Here, greater weight is assigned to recent profits on the assumption that recent performance better reflects future earning capacity. Profits of past years are multiplied by predetermined weights, and the weighted average profit is calculated.

Formula:

Weighted Average Profit = Total of (Profit × Weight) / Total Weights

Goodwill = Weighted Average Profit × Number of Years’ Purchase

This method is useful when profits show a rising or declining trend, but it still does not consider capital investment.

3. Super Profit Method

Under the Super Profit Method, goodwill is valued based on excess profits earned over normal profits. Normal profit is calculated by applying the normal rate of return to the capital employed. The difference between average maintainable profit and normal profit is known as super profit.

Formula:

Super Profit = Average Maintainable Profit – Normal Profit

Goodwill = Super Profit × Number of Years’ Purchase

This method is logical and widely accepted because goodwill arises only when a firm earns above-normal profits.

4. Annuity Method of Super Profits

The Annuity Method is a refined version of the super profit method. It considers the time value of money by discounting future super profits. The present value of super profits for a specified number of years is calculated using annuity tables.

Formula:

Goodwill = Super Profit × Present Value of Annuity Factor

This method is more scientific and realistic, especially when super profits are expected to continue for a limited period. However, it is complex and requires accurate estimation of discount rates.

5. Capitalisation of Average Profits Method

Under this method, goodwill is calculated by capitalising the average profits at the normal rate of return. The capitalised value of the business is compared with the actual capital employed.

Formula:

Capitalised Value = Average Profit × 100 / Normal Rate of Return

Goodwill = Capitalised Value – Capital Employed

This method is suitable when profits are stable and the normal rate of return is known. It reflects the total value of the business but depends heavily on accurate estimation of the normal rate.

6. Capitalisation of Super Profits Method

In this method, goodwill is valued by capitalising the super profits instead of average profits. Super profits are divided by the normal rate of return to arrive at the value of goodwill.

Formula:

Goodwill = Super Profit × 100 / Normal Rate of Return

This method directly links goodwill with excess earning capacity. It is simple and widely used in practice, especially during partnership changes and business acquisitions.

7. Purchase of Past Profits Method

Under the Purchase of Past Profits Method, goodwill is calculated as a multiple of past profits without adjusting for future expectations or normal return. The number of years’ purchase is determined through negotiation.

Formula:

Goodwill = Past Profits × Agreed Number of Years’ Purchase

This method is easy to apply but is considered less reliable as it does not consider future profitability, capital employed, or industry conditions.

8. Market Value Method

The Market Value Method values goodwill based on the difference between the market value of shares and the book value of net assets. It is mainly used for joint-stock companies whose shares are quoted on the stock exchange.

Formula:

Goodwill = Market Value of Company – Net Assets at Fair Value

This method reflects investor perception and market confidence but is influenced by stock market fluctuations and speculation.

9. Global Valuation Method

Under the Global Valuation Method, the entire business is valued as a whole based on expected future earnings, market conditions, and risk. From this total valuation, the fair value of net tangible assets is deducted to arrive at goodwill.

Formula:

Goodwill = Total Business Value – Net Tangible Assets

This method is suitable for mergers and acquisitions but requires expert valuation and professional judgment.