by Google Analytics’ Conversion reports provides metrics to evaluate your online business value, whether it is revenue or other valuable events i.e. signups, leads, subscribers. You can drill down through the conversion funnel with the preset tracking options or customize your own. Conversion reports can give you user insight as to how to attract your audiences to reach the bottom line: sales and revenue.
A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion).
A conversion can be a macro conversion or a micro conversion. A macro conversion is typically a completed purchase transaction. In contrast, a micro conversion is a completed activity, such as an email signup, that indicates that the user is moving towards a macro conversion.
- Last Interaction: 100% to Direct (Typed in the URL + Ordered in same session)
- Last Non-Direct Click: 100% to the channel before Direct (Paid Search)
- Last AdWords Click: 100% to Paid Search (only one campaign click)
- First Interaction: 100% to Social (promoted Facebook post)
- Linear: Equal credit to each channel (Social, AdWords, Direct = 33%)
- Time Decay: More credit distributed to the most recent channels (Direct – most credit due to the paycheck time frame / Social – least)
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