Manager Meaning of Manager, Types of Managers

The concept or figure of a manager is mostly related to business environments. Nonetheless, the managing function can be extended to different spheres by applying the underlying concept. A manager is someone that has the responsibility of getting things done. He normally manages both people and resources (physical resources or economic resources, among others). He has to plan, organize, execute and control all the activities he has been delegated with by using all available resources to do it effectively. Managers normally have enough authority to require and dispose resources as needed.

A manager is a person who is responsible for a part of a company, i.e., they “Manage” the company. Managers may be in charge of a department and the people who work in it. In some cases, the manager is in charge of the whole business. For example, a ‘restaurant manager’ is in charge of the whole restaurant.

A manager is a person who exercises managerial functions primarily. They should have the power to hire, fire, discipline, do performance appraisals, and monitor attendance. They should also have the power to approve overtime, and authorize vacations. He or she is the boss.

They can hire or fire employees, ask for supplies and equipment and organize teams depending on the nature of the tasks. Companies normally hire managers with professional background and experience or train their current employees to become managers. Broadly speaking, managers within an organizational structure can be classified as operational, tactical and strategic, depending on the nature of their responsibilities.

Operational managers are in charge of day-to-day activities such as a production-line supervisor; on the other hand, tactical managers deal with whole departments such as a marketing manager or a plant manager; and finally, strategic managers are those with the responsibility of guiding the organization to achieve expected results, for example a Chief Executive Officer.

Types of Managers:

General managers are responsible for the overall performance of an organization or one of its major self-contained subunits or divisions.

Functional managers lead a particular function or a subunit within a function. They are responsible for a task, activity, or operation such as accounting, marketing, sales, R&D, production, information technology, or logistics. Frontline managers manage employees who are themselves not managers. They are found at the lowest level of the management hierarchy.

Top-Level Managers

This is the highest level of the managerial hierarchy and also known as the brain of the management. This level is the final source of authority. Generally, top-level management is constituted with a management committee elected directly from shareholders as members of the board of directors. Besides, this level also involves chief executives like the chairman, president, managing director or general manager.

Top-level managers are responsible for the performance of the entire organization through middle managers. They coordinate among different departments and units of an organization. They perform complex and varied nature of jobs. They work long hours and spend much of their time in meetings and decision making.

Middle-Level Managers

The middle-level manager is the largest group of managers in most organizations. This level of managers consists of departmental heads like personnel manager, production manager, marketing manager, finance manager, procurement manager, and similar other positions.

In some big organizations; this level of management may have two layers i.e. senior and junior middle-level managers. Heads of the department come under the senior level whereas branch heads are under the junior level manager. The top-level manager delegates a major part of his/her authority and responsibility to this level.

This level manager plays the role of mediator between the top and first-line management. The managers of this level have to report about the accomplishment of work to the top level and give instructions to the lower level

Lower-Level Managers

This level is known as the first-line or operating level of managers. It is directly involved in the actual operation of production, marketing, financing, accounting, etc. This level consists of supervisors, foremen, sales officers, accounts officers, superintendents, and other operational heads. They are responsible for the implementation of plans and strategies developed by the middle-level manager. They have a direct relation with the employees who are involved in an operation.

Thus, this level is directly responsible for the completion of works and planned objectives.

On the Basis of Nature or Area of Managerial Job

Job Managers may also be classified on the basis of the scope of activities they manage. Managers work in various areas regardless of their level In an organization. On the basis of function, managers may be classified into three groups:

  • Generalist Manager
  • Functional Manager
  • Staff Manager

Generalist Manager

Managers who perform different types of jobs in an organization as per the requirement are called generalist managers. They don’t have specialization in any area. But they have to look after the overall activities of the organization apart from any particular area of operation.

Generally, the generalist manager desire to manage a complex or difficult department or unit. They lack specialization as they can be transferred to or from one organization to another organization. They have over workload, as they have to perform the diverse nature of jobs.

Chief executive officers, presidents, vice presidents, general managers or deputy general managers fall under this category.

Functional Manager

Managers who specialize in specific areas are functional managers. Their authorities, duties, and responsibilities are already described in the job description. The managers performing functions relating to production, finance, public relation, research and development, accounting, etc. are managers of this category.

In practice, all department heads of a business firm are functional managers. In the normal course of operation, they are accountable for the performance of their department or unit.

Staff Manager

Staff Managers are professionals and experts in a specific area of business. They are given no specific formal position at a management level. However, they play the role of advisors between generalist and functional managers. They provide guidance and suggestions to both the above managers on the basis of requirement.

Legal advisors, external auditors, management consultants are examples of such managers.

Event Management Bangalore University BBA 1st Semester NEP Notes

Tourism and Travel Management Bangalore University BBA 1st Semester NEP Notes

Office Organization and Management Bangalore University BBA 1st Semester NEP Notes

Business Organization Bangalore University BBA 1st Semester NEP Notes

Unit 1 Introduction to Business {Book}
Business: Meaning, Nature, Scope and Objectives VIEW VIEW
Social responsibility of Business VIEW VIEW
Essentials of Successful business VIEW
Functional Areas of business VIEW
Forms of Business organization: VIEW
Sole proprietorship VIEW VIEW
Partnership VIEW VIEW
Joint Stock Company: Definitions, Features, Merits and Demerits VIEW
Co-operatives: Definitions, Features, Merits and Demerits VIEW
Sources of Business Finance: Sources of Long Term, Medium Term and Short-Term Business Finance VIEW

 

Unit 2 Public Enterprises {Book}
Departmental Undertaking: Definitions, Features, Merits and Demerits VIEW
Public Corporations: Definitions, Features, Merits and Demerits VIEW
Government Companies Definitions, Features, Merits and Demerits VIEW

 

Unit 3 Government and Business Interface {Book}
Government and Business interface VIEW VIEW VIEW
Stock exchange in India VIEW VIEW
Business Combination Concept and Causes VIEW VIEW
VIEW VIEW
Chambers of commerce and industries in India VIEW
FICCI VIEW
CII Association VIEW

 

Unit 4 Emerging Modes of Business {Book}
E-Business Scope and benefits VIEW
Resources required for successful e-business implementation VIEW
Online Transactions VIEW VIEW
Payment Mechanism VIEW VIEW VIEW
Security and Safety of Business Transactions VIEW VIEW
Outsourcing concept VIEW
Need and Scope of BPO (Business Process Outsourcing) VIEW
KPO (Knowledge process outsourcing) VIEW VIEW
Smart cards and ATMs meaning and utility VIEW VIEW

 

Unit 5 Managing Ethics in Organization {Book}
Ethical Regulation in organization, Corporate standards, Codes of conducts, and other internal documents of the companies VIEW VIEW
VIEW
Supporting tools to increase the ethical level of organization culture (ethical codes, “Cards of ethics”, and committees on ethics, Social audit, training in ethical behavior, ethical examination, and ethical consultation) VIEW
Corporate culture of the organization VIEW
Ethical climate of the organization VIEW
Control of ethical standards: ombudsman; compliance system; Hot lines VIEW
Whistleblowing VIEW
Ethical and Unethical Practices in Marketing (cases of the companies) VIEW
Ethical and Unethical Practices in Finance (cases of the companies) VIEW

 

Spreadsheet for Business Bangalore University BBA 1st Semester NEP Notes

Unit 1 Introduction {Book}
Introduction to spreadsheets, Office Suite overview VIEW VIEW
Basic Text and cell formatting VIEW
Basic Arithmetic calculation, Special paste, Freeze pane VIEW
Auto completion of Series, Sort and filter, Charts VIEW

 

Unit 2 Summarize data using functions {Book}
Perform calculations by using the SUM function VIEW
Perform calculations by using MIN and MAX function VIEW
Perform calculations by using the COUNT function VIEW
Perform calculations by using the AVERAGE function VIEW
Perform logical operations by using the IF function VIEW
Perform logical operations by using the SUMIF function VIEW
Perform logical operations by using the AVERAGEIF function VIEW
Perform statistical operations by using the COUNTIF function VIEW

 

Unit 3 Text Functions {Book}
Data validation VIEW
Text Functions: LEN, TRIM, PROPER, UPPER, LOWER, CONCATENATE VIEW

 

Digital Fluency Bangalore University BBA 1st Semester NEP Notes

Unit 1 Fundamentals of Computer {Book}
Introduction, Objectives, Computer, Mobile/Tablet and their VIEW VIEW
Application of Computer VIEW
Components of a Computer System, Central Processing Unit VIEW
Input devices: Connecting Power cord, Keyboard, Mouse, USB ports and Pen Drive VIEW VIEW
Output devices: Monitor and Printer to CPU VIEW

 

Unit 2 Word Processor {Book} No Update

 

Unit 3 Internet {Book}
Internet Introduction, Objectives, Applications VIEW
Internet Protocols: HTTP, HTTPS, FTP VIEW
Concept of Internet & WWW VIEW
Website Address and URL VIEW
Modes of Connecting Internet (Hotspot, Wi-Fi, LAN Cable, Broadband, USB Tethering) VIEW
Popular Web Browsers (Internet Explorer/Edge, Chrome, Mozilla Firefox) VIEW
Exploring the Internet, Surfing the web VIEW
Searching on Internet VIEW

 

Unit 4 E-mail {Book}
E-mail Introduction, Objectives, Structure VIEW
Protocols: SMTP, IMAP, POP3 VIEW
No More Update

 

Marketing Management Bangalore University BBA 1st Semester NEP Notes

Unit 1 Introduction to Marketing
Introduction to Marketing VIEW
Fundamentals of Marketing, Scope of Marketing VIEW
Importance of Marketing VIEW
Elements of Marketing Mix VIEW
Traditional Marketing vs Modern Marketing VIEW
Marketing V/S Selling VIEW
Marketing Myopia VIEW
Approaches of Marketing VIEW
Analyzing the Marketing Environment: Components of Environment VIEW
Environmental Scanning VIEW
Micro Environment VIEW
Macro Environment: Environment specific to the firm; Global Environment, Consumer environment, Technology environment, Competition environment VIEW
Extra Topic
Value Philosophy in Marketing: Understanding the value philosophy, Meaning of value; Value Creation and Delivery VIEW
Value Delivery Process VIEW
Value Delivery and Upstream Marketing VIEW
Value Innovation; Co-creation of value VIEW
Unit 2 Marketing Mix & Legal Aspects of Marketing
Marketing Mix. Introduction VIEW
Elements of Marketing Mix VIEW
Product-Product Mix VIEW
Product Line VIEW
New Product Development VIEW
Stages of Product Development VIEW
Reasons for Failure of New Product VIEW
Branding VIEW VIEW
Packing and Packaging VIEW
Labelling VIEW
Pricing Objectives VIEW VIEW
Factors Influencing Pricing Policy VIEW
Methods of Pricing VIEW
Physical Distribution Meaning VIEW
Factors Affecting Channel Selection VIEW
Types of Marketing Channels VIEW
Promotion Meaning and Significance of Promotion VIEW VIEW
Personal Selling VIEW VIEW
Advertising VIEW VIEW
Difference between Personal Selling and Advertising VIEW
Services Marketing Mix VIEW
Legal Aspects of Marketing:
Consumer Protection Act 1986 VIEW
Environment Protection Act 1955 VIEW
The Prevention of Food Adulteration Act 1951 VIEW
The Competition Act 2002 VIEW VIEW VIEW
The Packaging Rules 1977 VIEW
FSSAI VIEW
Unit 3 Consumer Behaviour
Consumer Behaviour Introduction VIEW
Factors influencing Consumer Behaviour VIEW
Buying Decision Process VIEW
Theories of Consumer Decision Making VIEW VIEW
Marketing Research Key terms and VIEW
Process & Techniques of market research VIEW
Role of Market Research in the decision-making system VIEW
Unit 4 Marketing Strategies
Market Segmentation VIEW VIEW
Levels of Segmentation VIEW
Basis for Segmenting Consumer VIEW
Basis for Segmenting Business Markets VIEW
Targeting VIEW
Market Targeting, Developing VIEW
Steps in Target Marketing VIEW
Market Targeting Strategies VIEW VIEW
Positioning VIEW VIEW
Positioning Strategy VIEW VIEW
VIEW VIEW
Communicating Strategy VIEW
Differentiation VIEW
Unit 5 Advancements in Marketing
Market Research Meaning Definition, Objectives, Characteristics VIEW VIEW
Types of Marketing Research VIEW
Methods in Market Research VIEW
Marketing Research Tools and Techniques VIEW
Consumer Engagement Software VIEW
Online data collection forms (Quest Back, Key Survey, Klout, Kred, Survey Monkey, Sparrow Survey, Typo Form etc.) VIEW
Green marketing VIEW
Online Marketing VIEW
Digital Marketing VIEW VIEW
Content Marketing VIEW VIEW
Social Media Marketing VIEW
Disruptive Marketing VIEW
Extra Topic  
Social Marketing VIEW VIEW
Search Engine Optimization (SEO) VIEW
Rural Marketing VIEW
Mobile Marketing VIEW
Marketing Analytics VIEW
Email Marketing VIEW VIEW
Live Video Streaming Marketing VIEW
Network Marketing VIEW
Affiliate Marketing VIEW
Chatbots Marketing VIEW
Influencer Marketing VIEW
Global Marketing VIEW
Experiential Marketing VIEW
Relationship Building and Customer Retention VIEW VIEW
Strategic Alliances and Networks VIEW

 

Fundamentals of Accountancy Bangalore University BBA 1st Semester NEP Notes

Unit 1 Introduction to Accountancy {Book}
Introduction, Meaning and Definition of Accounting VIEW
Objectives of Accounting VIEW
Functions of Accounting VIEW
Users of Accounting Information VIEW
Advantages & Limitations of Accounting VIEW
Accounting Cycle VIEW
Accounting Principles VIEW VIEW
Accounting Concepts and Accounting Conventions VIEW
Accounting Standards objectives VIEW
Significance of accounting standards VIEW
List of Indian Accounting Standards VIEW

 

Unit 2 Accounting Process {Book}
Process of Accounting VIEW
Double entry system VIEW VIEW
Kinds of Accounts, Rules VIEW
Transaction Analysis VIEW
Journal VIEW VIEW
Ledger VIEW
Balancing of Accounts VIEW
Trial Balance VIEW VIEW
Problems on Journal VIEW VIEW VIEW
Ledger Posting VIEW
Preparation of Trial Balance VIEW

 

Unit 3 Subsidiary Books {Book}
Subsidiary Books Meaning, Significance VIEW
Types of Subsidiary Books: Purchases Book, Sales Book (With Tax Rate), Purchase Returns Book, Sales Return Book VIEW
Bills Receivable Book, Bills Payable Book VIEW
Types of Cash Book: Simple Cash Book, Double Column Cash Book, Three Column Cash Book VIEW
Petty Cash Book (Problems only on Three Column Cash Book and Petty Cash Book) VIEW

 

Unit 4 Final Accounts of Proprietary Concern {Book} VIEW
Preparation of Statement of Profit and Loss of a proprietary concern with special adjustments like Depreciation VIEW
Preparation of Statement of Balance Sheet of a proprietary

concern with special adjustments like Depreciation

VIEW VIEW
*Closing entries VIEW
Outstanding Expenses VIEW
Prepaid and Received in Advance of Incomes VIEW
Provision for Doubtful Debts VIEW
Drawings and Interest on Capital VIEW

 

Unit 5 Experiential Learning {Book}
Creation of Subsidiary Books in Spreadsheet: Purchases Book, Sales Book (With Tax Rate), Purchase Returns Book, Sales Return Book, VIEW
Bills Receivable Book, Bills Payable Book VIEW
Types of Cash Book: Simple Cash Book, Double Column Cash Book, Three Column Cash Book VIEW
Petty Cash Book VIEW
Preparation of Statement of P/L VIEW
Balance Sheet in Spreadsheet VIEW

 

Management Innovation Bangalore University BBA 1st Semester NEP Notes

Unit 1 Managerial Functions {Book}
Concept of Management VIEW
Principles of Management VIEW
Managerial Functions: VIEW
Planning VIEW
Organizing VIEW
Staffing VIEW
Directing VIEW
Coordinating VIEW
Controlling VIEW
Manager Meaning of Manager, Types of Managers VIEW
Role of Manager VIEW VIEW
Managerial Skills VIEW
Modern Organization Structure VIEW VIEW
Ethics in Management VIEW
CSR (Corporate Social Responsibility) Meaning, Definition, Types VIEW VIEW
Need and Responsibility towards Stakeholders and Community VIEW VIEW

 

Unit 2 Change Management {Book}
Change Management Meaning, Need VIEW
Volatility, Uncertainty, Complexity, Ambiguity (VUCA) VIEW
7 R’s of Change Management: Reuse, Repurpose, Rot, Repair, Return, Refill and Refuse VIEW
Steps in Change Management VIEW
Change Management Risk VIEW
Change Management Need VIEW
Change Management Stages VIEW
Change Management Models VIEW VIEW VIEW
Theories of Change Management VIEW
Resistance to Change VIEW VIEW

 

Unit 3 Management Information System {Book}
Management Information System Meaning, Definition, Concepts, Types of Information Systems VIEW
Trends in Information Technology VIEW VIEW
Role of MIS VIEW
MIS report meaning, Need, Type and Format of MIS report VIEW
Managing Data Resources VIEW VIEW
ERP Meaning, Need VIEW
Steps of ERP VIEW
Challenges of ERP VIEW

 

Unit 4 Government and Business {Book}
Role of Government in Business Organization VIEW
State participation in Business Organization VIEW
Relationship between Government & Business Organization VIEW
Role of Chamber of Commerce and Industry VIEW
Government Schemes for Business Organization VIEW
Read More initiative VIEW
Government Policy on Regional Balances VIEW

 

Unit 5 Business Intelligence (BI) {Book}
Meaning and Definition of BI, Need, Role of BI, Pros and Cons of BI, Types VIEW
Career Opportunities in BI VIEW
Trends in Business Intelligence VIEW
Artificial Intelligence Meaning, Goals VIEW
Role of AI in Management VIEW

 

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