Category: Bangalore University BBA Notes

Bangalore University BBA Notes

DA2 Marketing Analytics Bangalore University BBA 6th Semester NEP Notes

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Bangalore University BBA Notes

HRM2 Cultural Diversity at Workplace Bangalore University BBA 6th Semester NEP Notes

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Unit 1 [Book]
Introduction to Cultural diversity in organizations VIEW
Evolution of Diversity Management, Overview of Diversity, Advantages of Diversity, Identifying characteristics of diversity, Scope in diversity management VIEW
Challenges and issues in Diversity management VIEW
Understanding the Nature of Diversity: Cultural Diversity, Global Organizations, Global Diversity VIEW

 

Unit 2 Exploring Differences, Skills and Competencies [Book]
Introduction, Exploring our and others’ differences, Including Sources of our identity VIEW
Difference and power VIEW
Concepts of Prejudice VIEW
Concepts of Discrimination VIEW
Concepts of Dehumanization VIEW
Concepts of Oppression VIEW

 

Unit 3 [Book]
Models and Visions of diversity in Society and Organizations: Justice, Fairness, and Group and Individual differences VIEW
Cross-Cultural Management Meaning and Concepts VIEW
Frameworks in Cross-Cultural Management VIEW
Cultural Management VIEW
Kluckhohn and Strobeck framework VIEW
Hofstede’s Cultural Dimension VIEW
Trompennars’s Dimensions VIEW
Schwartz Value Survey VIEW
GLOBE Study VIEW

 

Unit 4 [Book]
Skills and Competencies for Multicultural teams and Workplaces VIEW
Organizational Assessment and Change for Diversity and Inclusion VIEW
Diversity Strategies VIEW
Creating Multicultural Organisations. VIEW

 

Unit 5 [Book]
Emerging Workforce trends VIEW
Dual-Career Couples VIEW
Cultural issues in International working on Work-life balance VIEW
Managing Multi-cultural Teams: Issues and Challenges VIEW
Global Demographic Trends: Impact on diversity management VIEW
Social psychological perspective on Workforce Diversity VIEW
Diversity Management in IT organizations VIEW
Contemporary issues in Workplace Diversity VIEW
Bangalore University BBA Notes

MK2 Advertising and Media Management Bangalore University BBA 6th Semester NEP Notes

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Unit 1 IMC [Book]
Introduction to Integrated Marketing Communication VIEW
AIDA Model VIEW
Setting Goals and Objectives in IMC VIEW
Concept of DAGMAR in Setting objectives VIEW
Elements of IMC VIEW
Role of Advertising in India’s Economic Development VIEW
Ethics in Advertising VIEW
Social, Economic aspects of Advertising VIEW
Legal aspects of Advertising VIEW

 

Unit 2 Consumer and Media [Book]
How Advertising works:
Advertising Perception VIEW
Advertising Cognition VIEW
Advertising Affect VIEW
Advertising Association VIEW
Advertising Persuasion VIEW
Advertising Behaviour VIEW
Associating feeling with Brands VIEW
Use of Research in Advertising planning VIEW
Advertising Media, Industry Structure, Functions VIEW
Advantages, Disadvantages of Advertising Media VIEW
Basic Concept of Media planning VIEW
Media Selection VIEW
Media Scheduling strategy VIEW
Setting Media Budgets VIEW

 

Unit 3 [Book]
Advertising Program VIEW
Planning and Managing Creative Strategies, Creative approaches VIEW
Building Advertising Program: Message, Theme VIEW
Advertising appeals VIEW
Advertising Layout: How to Design and Produce Advertisements VIEW
Advertising Budget: Nature and Methods of advertising appropriation VIEW
Art of Advertising Copywriting; Guidelines for Copywriting VIEW
Copywriting for Print, Audio, TV and Outdoor Media VIEW

 

Unit 4 Measuring Advertising Effectiveness [Book]
Measuring Advertising Effectiveness: Stages of Evaluations and various Types of Testing-Pre and Post-Testing VIEW
Advertising Agencies History, Role, Importance, Organizational structure, Functions, Benefits, Challenges VIEW
Selection of Advertising Agency VIEW
Client Agency Relationship VIEW
Advertising agencies Compensation strategies VIEW

 

Unit 5 Other Elements of IMC [Book]
Sales Promotion VIEW
PR VIEW
Events and Experiences and Word of Mouth VIEW
Consumer and Trade Sales Promotion VIEW
Application of Sales Promotion in different domains VIEW
Using Public Relations in Image Building VIEW
Planning and Executing events VIEW
Event Management VIEW
Viral Marketing VIEW
Building organic Word of Mouth Communication VIEW

 

Bangalore University BBA Notes

FN2 Security Analysis and Portfolio Management Bangalore University BBA 6th Semester NEP Notes

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Unit 1 [Book]
Investments Introduction VIEW
Investment Process VIEW
Criteria for Investment VIEW
Types of Investors VIEW
Investment, Speculation and Gambling VIEW
Elements of Investment VIEW
Investment Avenues VIEW
Factors influencing Selection of Investment alternatives VIEW
Security Market Introduction, Functions VIEW
Secondary Market Operations VIEW
Stock Exchanges in India VIEW
Security Exchange Board of India VIEW
Government Securities Market VIEW
Corporate Debt Market VIEW
Money Market Instruments VIEW

 

Unit 2 Risk-Return Relationship [Book]
Risk-Return Relationship VIEW
Meaning of Risk VIEW
Types off Risk, Measuring Risk VIEW
Risk Preference of investors VIEW
Meaning of Return, Measures of Return, Holding period of Return, Annualized return, Expected Return VIEW
Investors attitude towards Risk and Return VIEW

 

Unit 3 Fundamental Analysis and Technical Analysis [Book]
Introduction, Investment Analysis VIEW
Fundamental Analysis VIEW
Macro-Economic Analysis VIEW
Industry Analysis VIEW
Company Analysis VIEW
Trend Analysis VIEW
Ratio Analysis VIEW

 

Unit 4 Technical Analysis [Book]
Technical Analysis VIEW
Fundamental Analysis Vs. Technical Analysis VIEW
Charting Techniques VIEW
Technical Indicators VIEW
Testing Technical Trading Rules VIEW
Evaluation of Technical Analysis VIEW

 

Unit 5 Portfolio Management [Book]
Portfolio Management, Framework, Portfolio Analysis, Selection and Evaluation, Meaning of portfolio, Reasons to hold Portfolio Diversification analysis VIEW
Markowitz’s Model, Assumptions, Specific model VIEW
Risk and Return Optimization VIEW
Efficient Frontier VIEW
Efficient Portfolios VIEW
Leveraged Portfolios VIEW
Corner Portfolios VIEW
Sharpe’s Single Index Model VIEW
Portfolio evaluation Measures VIEW
Sharpe’s Performance Index VIEW
Treynor’s Performance Index VIEW
Jensen’s Performance Index VIEW
Bangalore University BBA Notes

International Business Bangalore University BBA 6th Semester NEP Notes

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Unit 1 Introduction to International Business [Book]
International Business Introduction, Meaning, Definition, Need and Importance VIEW
Stages of Internationalization VIEW
Tariffs and Non-Tariff Barriers to International Business VIEW
Mode of entry into International Business:
Exporting (Direct and Indirect) VIEW
Licensing VIEW
Franchising VIEW
Contract Manufacturing VIEW
Turnkey Projects VIEW
Management Contracts VIEW
Wholly Owned Manufacturing Facility VIEW
Assembly Operations VIEW
Joint Ventures VIEW
Third Country Location VIEW
Mergers and Acquisition VIEW
Strategic Alliance VIEW
Counter Trade VIEW
Foreign investments VIEW

 

Unit 2 International Business Environment [Book]
Internal Business Environment VIEW
External Business Environment VIEW
Economic Environment VIEW
Political Environment VIEW
Demographic Environment VIEW
Social Environment VIEW
Cultural Environment VIEW
Technological Environment VIEW
Natural Environment VIEW

 

Unit 3 Globalization [Book]
Meaning, Features, Essential conditions favoring Globalization, Challenges to Globalization VIEW
MNCs Meaning, Features, Merits and Demerits VIEW
TNCs Meaning, Features, Merits and Demerits VIEW
Technology Transfer Meaning, Objectives, Types, Advantages and issues VIEW

 

Unit 4 Organizations Supporting International Business [Book]
Meaning, History, Objectives and Functions of:
IMF VIEW
WTO VIEW
GATT VIEW
GATS VIEW
TRIM VIEW
TRIP VIEW
Regional Integration:
EU VIEW
NAFTA VIEW
SAARC VIEW
BRICS VIEW

 

Unit 5 International Operations Management [Book]
International Operations Management VIEW
Global Supply Chain Management VIEW
Global Sourcing VIEW
Global Manufacturing Strategies VIEW
International Logistics VIEW
International HRM VIEW
Staffing policy and it’s Determinants VIEW
Expatriation and Repatriation VIEW
Bangalore University BBA Notes

Income Tax-II Bangalore University BBA 6th Semester NEP Notes

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Unit 1 Profits and Gains from Business or Profession [Book]
Meaning and Definition Business, Profession VIEW
Vocation VIEW
Expenses Expressly Allowed VIEW
Allowable Losses VIEW
Expenses Expressly Disallowed VIEW
Expenses Allowed on Payment Basis VIEW
Problems on Business relating to Sole Trader VIEW
Problems on Profession relating to Chartered Accountant, Advocate and Medical Practitioner VIEW

 

Unit 2 Capital Gains [Book]
Basis of Charge VIEW
Capital Assets, Transfer of Capital Assets VIEW
Computation of Capital Gains VIEW
Exemptions on Capital Gains U/S 54, 54B, 54D, 54EC, 54F VIEW
Problems on Capital Gains VIEW

 

Unit 3 Income from Other Sources [Book]
Incomes VIEW
Heads of Income: Income from Salaries VIEW
Income from House & Property VIEW
Profits and Gains of a Business or Profession VIEW
Income from Capital Gains VIEW
Taxable under the head Other Sources VIEW
Securities, Kinds of Securities VIEW
Rules for Grossing Up VIEW
Ex-Interest Securities, Cum-Interest Securities, Bond Washing Transactions VIEW

 

Unit 4 Deductions from Gross Total Income [Book]
Introduction Provisions of Set off and Carry Forward of Losses (Theory only) VIEW
Provision for Set-off & Carry forward of losses VIEW
Computation of Total Income and tax liability of an Individual under old Tax regime and New tax regime 115BAC VIEW
Deductions u/s: 80 C, 80 CCC, 80 CCD, 80 D, 80 G, 80 GG, 80 GGA, and 80 U VIEW

 

Unit 5 Assessment Procedure and Income Tax Authorities: [Book]
Assessment Introduction, Due date of filing returns, Filling of returns by different assesses, E- filing of returns, Types of Assessment VIEW
Permanent Account Number Meaning VIEW
Procedure for obtaining PAN and Transactions were quoting of PAN is Compulsory VIEW
Income Tax Authorities their Powers and Duties VIEW
Bangalore University BBA Notes

Business Law Bangalore University BBA 6th Semester NEP Notes

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Unit 1 Indian Contract Act, 1872 [Book]
Indian Contract Act, 1872 Introduction VIEW
Definition of Contract, Essentials of Valid Contract, Offer and Acceptance, Consideration, Contractual capacity, Free consent VIEW
Classification of Contract, Discharge of a Contract VIEW
Breach of Contract and Remedies to Breach of Contract VIEW
Unit 2 The Sale of Goods Act. 1930 [Book]
The Sale of Goods Act, 1930 Introduction, Definition of Contract of Sale, Essentials of Contract of Sale, Conditions and Warranties VIEW
Transfer of Ownership in Goods including Sale by a Non-owner and Exceptions VIEW
Performance of Contract of Sale VIEW
Unpaid Seller, Rights of an Unpaid seller against the Goods and against the Buyer VIEW
Unit 3 Negotiable Instruments Act 1881 [Book]
Introduction Meaning and Definition, Characteristics, Kinds of Negotiable Instruments VIEW
Promissory Note VIEW
Bills of Exchange Meaning, Characteristics, Types VIEW
Cheques Meaning, Characteristics, Types VIEW
Parties to Negotiable Instruments VIEW
Dishonour of Negotiable Instruments, Notice of Dishonour, Noting and Protesting VIEW
Unit 4 Consumer Protection Act 1986 [Book]
Consumer Protection Act 1986 VIEW
Definitions of the terms Consumer, Consumer Dispute, Defect, Deficiency, Unfair Trade Practices, and Services VIEW
Rights of Consumer under the Act VIEW
Consumer Redressal Agencies: District Forum, State Commission and National Commission VIEW
Unit 5 Environment Protection Act 1986 [Book]
Environment Protection Act 1986 Introduction, Objectives of the Act, Definitions of Important Terms Environment, Environment Pollutant, Environment Pollution, Hazardous Substance and Occupier VIEW
Types of Pollution under Environment Protection Act 1986 VIEW
Powers of Central Government to protect Environment in India VIEW
Bangalore University BBA Notes

Employability Skills Bangalore University BBA 5th Semester NEP Notes

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Bangalore University BBA Notes

Cyber Security Bangalore University BBA 5th Semester NEP Notes

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Unit 1 [Book]
Introduction to Cyber Security, Defining Cyberspace VIEW
Overview of Computer and Web-technology VIEW
Architecture of Cyberspace VIEW
Communication and Web Technology VIEW
Internet VIEW
World wide web VIEW
Advent of internet VIEW
Internet infrastructure for Data Transfer and Governance VIEW
Internet Society VIEW
Regulation of Cyberspace VIEW
Concept of Cyber security, Issues and Challenges of cyber security VIEW
Unit 2 [Book]
Cyber-Crime and Cyber law: Classification of Cyber-crimes, Common cyber-crimes VIEW
Cybercrime targeting Computers and Mobiles VIEW
Cyber-crime against Women and Children VIEW
Cyber-crime financial frauds VIEW
Social engineering attacks, Malware and Ransomware attacks VIEW
Zero Day and Zero Click attacks VIEW
Cybercriminals modus-operandi, Reporting of Cybercrimes, Remedial and Mitigation measures VIEW
Legal perspective of Cyber crime VIEW
IT Act 2000 and its Amendments, Cybercrime, and Offences VIEW
Organizations dealing with Cybercrime and Cyber Security in India VIEW
Case Studies
Unit 3 [Book]
Social Media Overview and Security: Introduction to Social Networks, Types of Social Media, Social Media Platforms, Social media monitoring, Hashtag, Viral content VIEW
Social Media Marketing VIEW
Social Media Privacy, Challenges VIEW
Opportunities and pitfalls in online Social network VIEW
Security issues related to Social media VIEW
Flagging and Reporting of inappropriate content VIEW
Laws regarding posting of inappropriate content VIEW
Best practices for the use of Social media VIEW
Case Studies
Bangalore University BBA Notes

Digital Marketing Bangalore University BBA 5th Semester NEP Notes

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Unit 1 [Book]
Introduction, Meaning, Need of Digital Marketing VIEW
Digital Marketing Platforms VIEW
Digital Marketing Students VIEW
Digital Marketing Professional VIEW
Email Marketing, Importance of email Marketing VIEW
e-mail Marketing platforms VIEW
Creating e-mailers VIEW
Creating a Contact Management and Segmentation Strategy VIEW
Understanding e-mail Deliverability and Tracking e-mails VIEW
How to Create Effective and Unique e-mail Content VIEW
Outlining the Design of Your Marketing e-mails VIEW
Open Rates and CTR of email VIEW
Drive Leads from e-mail VIEW
What are opt-in lists VIEW
Develop Relationships with Lead Nurturing and Automation VIEW
Content Marketing: Understanding Content Marketing VIEW
Generating Content Ideas VIEW
Planning a Long-Term Content Strategy VIEW
Building a Content Creation Framework VIEW
Becoming an Effective Content Writer VIEW
Extending the Value of Your Content through Repurposing VIEW
How to Effectively Promote Content VIEW
Measuring and Analyzing Your Content VIEW

 

Unit 2 [Book]
Search Engine Optimization (SEO): Meaning, Importance and Its Growth in Recent years VIEW
Ecosystem of a Search Engine, kinds of Traffic VIEW
Keyword Research and Analysis (Free and Paid tool and Extension), Recent Google Updates VIEW
How Google Algorithms Works VIEW
On Page Optimization (OPO) VIEW
Off-Page Optimization VIEW
Misc SEO Tools:
Google Webmaster Tools VIEW
Site Map Creators VIEW
Browser-based analysis Tools VIEW
Page Rank tools VIEW
Pinging and Indexing Tools VIEW
Dead Links identification Tools VIEW
Open Site explorer VIEW
Domain information/who is tools VIEW
Quick Sprout VIEW
Google My Business VIEW

 

Unit 3 [Book]
Google AdWords: Google Ad-Words Fundamentals, Google AdWords Account Structure, Key terminologies in Google AdWords VIEW
How to Create an AdWords account, Different Types of AdWords and its Campaign and Ads creation process, Ad approval process VIEW
Keyword Match Types, Keyword Targeting and Selection (Keyword Planner), Display Planner VIEW
Different Types of extensions, Creating Location extensions, Creating call extensions, Create Review extensions VIEW
Bidding techniques Manual / Auto, Demographic Targeting / Bidding, CPC-based, CPA based and CPM-based accounts VIEW
Google Analytics Individual Qualification (GAIQ) VIEW
Google AdSense: Understanding ad networks and AdSense’s Limitations, Learning which situations are best for using AdSense, Setting up an AdSense account, Creating new ad units, Displaying ads on a website, Configuring channels and ad styles, Allowing and blocking ads, Reviewing the AdSense dashboard, Running AdSense reports and custom reports, Exporting data, Reviewing payee and Account Settings VIEW

 

Unit 4 [Book]
Social Media Marketing (SMM) VIEW
Facebook Marketing VIEW
Twitter Marketing VIEW
LinkedIn Marketing VIEW
Google Plus Marketing VIEW
YouTube Marketing VIEW
Pinterest Marketing VIEW
Snapchat Marketing VIEW
Instagram Marketing VIEW
Social Media Automation Tools VIEW
Social Media Ad Specs VIEW
ROI in Social Media Marketing, Tools and Dashboards VIEW
Reputation Management VIEW
YouTube Advertising (Video Ads), Why should one advertise on YouTube? VIEW
Creating YouTube campaigns, Choose the audience for video ads, Instream ads, In-video ads, In-search ads, In-display ads VIEW
Measuring your YouTube ad performance, Drive leads and Sales from YouTube VIEW
ads Conversions: Understanding Conversion Tracking, Types of Conversions, Setting up Conversion Tracking, Optimizing Conversions, Track offline conversions, Analyzing conversion data, Conversion Optimizer VIEW

 

Unit 5 [Book]
Web Analytics, Need and Importance of Web Analytics VIEW
Introducing Google Analytics, Google Analytics Layout, Basic Reporting VIEW
Basic Campaign and Conversion Tracking VIEW
Google Tag Manager VIEW
Social Media Analytics VIEW
Social CRM and Analytics VIEW
Other Web analytics Tools VIEW
Making better decisions using Analytics Tools VIEW
Common Mistakes Analysts Make VIEW
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