Tag: Talent Acquisition

To develop a communication strategy, employers should begin by linking communication to the strategic plan, including the organization’s mission, vision and values; its strategic goals and objectives; and its employment brand.

Effective communication strategies:

• Safeguard credibility to establish loyalty and build trust.
• Maintain consistency to establish a strong employment brand.
• Listen to employees and to members of the leadership team.
• Seek input from all constituencies.
• Provide feedback.
• Prepare managers in their roles as organizational leaders.

A communication strategy includes the following elements:

• Highly effective strategies that are often top-down, with senior management setting the tone for a cascading series of messages.
• A budget that allows for the use of various types of communication vehicles depending on the message to be delivered and any unique issues associated with it.
• A process by which leaders evaluate any particular situation driving the need to communicate and from which key messages will emerge.
• A method for generating feedback and using it to shape follow-up messages.
• A customized delivery approach with communication materials that are easy to understand.

Constituencies

Everyone in the organization has a role to play in communication:

• The CEO and senior managers are ultimately responsible for setting the tone and establishing organizational culture. Key leaders should be coached on their role in ensuring effective companywide communication.
• The HR professional and communication leader also have critical roles, especially in challenging economic environments.
• Managers are responsible for daily communication with their employees and for relating to their peers and colleagues.
• All employees have a responsibility to voice concerns and issues, provide feedback, and listen effectively.

Training

Communication training may encompass any number of topics, including:

• Company communication policies.
• Effective writing and presentation skills.
• Train-the-trainer initiatives.

A strong training component will not only equip leaders to communicate effectively with their teams and other organizational leaders, it will also help them understand the appropriate communication channels and protocols.

Responding to employee issues

There is no better way to cause resentment among employees than to ask them for feedback and then fail to act in response to their concerns. Honest, constructive feedback from employees starts with trust and the understanding that employees can voice their concerns without fear of retaliation.

Dealing with external media

External communications including public and community relations may also be a part of an organization’s communication strategy. HR professionals, in conjunction with public relations professionals and top management, should develop formal policies and procedures for dealing with external media.

Measuring results

While organizations generally agree that measuring and quantifying results of communication plans are beneficial, this goal is difficult to accomplish. Given the elusive nature of communication data, determining a cost-benefit ratio, for example, may be challenging. Did the organization fare better because of the manner in which it communicated crucial information about a merger or acquisition? Was the impact of a reduction in force on morale mitigated by the way in which employees were told?

Despite the difficulty of doing so, organizations should strive to collect qualitative and quantitative information to evaluate their efforts:

• Qualitative data may include anecdotal evidence that employees’ attitudes were improved after the handling of an emergency situation or that focus group information supported the strategy for communicating benefits changes to employees.
• Quantitative data may include measures such as turnover rates, productivity rates and employee satisfaction benchmarks, as well as use of employee service center options.

Audience

Identifying audience issues is a key task in ensuring effectiveness in any communication strategy. What is the ideal audience for a particular communication? The audience may include everyone who influences or is influenced by the information being shared. For the most effective communication, audience size must also be appropriate given the information being shared and whether interaction will be permitted. If organizations anticipate that employees will have a number of questions regarding a new and unique benefit offering or a new procedure, for example, audience size should be limited so that questions can be adequately addressed.

Communicating “up”

While much of a communication strategy is focused on imparting information to employees, another central component is permitting employees to have a voice with members of senior management. Having a voice is a critical employee relations issue that affects satisfaction and engagement. 

Geographically dispersed audience

Organizations may have multi-unit operations with a variety of worksites within a city, state or country, or even globally. The more geographically dispersed and the more interdependent these groups are in their need to work together to solve problems, the greater the challenges are to the communication strategy.

Diversity and global issues

Audiences for organizational communication may embody many dimensions of diversity: age, disability, ethnicity/national origin, gender and race, for example. Diverse audiences may have different perceptions and expectations when giving or receiving information, and these differences should be considered when developing messages to a broad audience. See Cross-Cultural Sensitivity and Communication.

Vehicles and Approaches

One of the major challenges in developing and executing communication plans is to select the best vehicles for delivering any given message to and from employees. With so many choices, such as face-to-face communication, electronic media, meetings, printed materials and webinars, the decision becomes quite complex. Is the communication best suited for an electronic message via e-mail or for a face-to-face meeting? Should communication be mailed to the home address of the employee if family members are affected by the news, such as in a benefits update, or is it best communicated in a meeting conducted on work time?

New forms of electronic media raise additional questions. With social media opportunities available to any individual, HR professionals may need to consider not only strategies to tap into this medium but also policies for employees using this medium to communicate among themselves. See Texts and E-Mails vs. Oral Communication at Work: Which Is Best? and Study: Tech Miscommunications May Erode Employee Engagement.

When selecting the best communication vehicle, organizational leaders should consider:

Timing. The timing of the information may be imperative, such as in emergency situations.

Location. Employees’ location may affect this selection. Are all employees in one building, at multiple sites or situated globally? Do they work virtually?

Message. Another issue that affects the decision is the sensitivity of the information. For layoff or termination information, most professionals agree that face-to-face meetings trump any other means of communication, but some issues may make these meetings impossible due to the geographic location of the employees, the number of employees affected and other factors.

Organizational leaders have many options, including the following, when selecting a communication vehicle.

Handbook

The employee handbook is used to communicate standard operating procedures, guidelines and policies. The handbook is also used to communicate the organization’s mission, vision and values, helping to establish an organizational culture and employment brand. While most employee handbooks traditionally have been produced in print format, more organizations are moving toward an electronic format, allowing for easy updating, documentation and review, especially when all employees have access to computers. See SHRM Employee Handbook Builder.

Newsletters

Newsletters are used to communicate new information about the organization, its products and services, and its employees. Newsletters may be in print or electronic format and may be sent to the employee as well as to his or her family, especially when the news directly affects family members. Newsletters may be published on a regular basis (weekly, monthly, quarterly) or whenever the organization has news to report.

Town hall meetings

Town hall meetings are an option to gather employees together to share news, celebrate successes or communicate companywide information that affects all employees. These meetings are most effective when employees are physically located in one geographic area, but for some critical meetings, employees may be brought to one central location. Alternatively, town hall meetings may be held in various locations when employees are widely dispersed geographically or may be held electronically via webinars or teleconferences.

E-mail

Electronic communication is a fast and easy way to reach many employees at once. It may be best used when information is urgent, such as in emergencies. E-mail communication presents some difficulties because tone of voice and inflection are absent, making an ironic or sarcastic remark appear rude or harsh, which may not be the intended message.

Face-to-face meetings

Face-to-face meetings with employees are one of the best ways to relay sensitive information. During layoffs or restructurings or when handling employee performance issues, face-to-face communication is generally preferred.

Telephone

The telephone is another way to communicate information to employees. Whether it is used in the traditional sense when face-to-face communication is not physically possible or in more state-of-the-art communication via webinars or voice mail blasts, the telephone is a staple in communication vehicles.

Surveys/polls

Two-way communication is vital to any effective communication strategy, and developing formal tactics to listen to employees is essential. Employers can elicit fast feedback through surveys and polls about specific issues (like a new benefit or policy) or general concerns.

Stories

Storytelling creates a picture through words so that the message becomes memorable. Organizational leaders are beginning to understand how storytelling can be used as a powerful business tool to impart company culture, to create an employment brand, and to build trust and loyalty among employees.

Social media

Many individuals regularly use social media sites like Twitter, LinkedIn and Facebook, not only for recreational purposes but as a business communication tool. Social media can help recruiters’ source top talent, help salespeople identify potential contacts and allow employees to keep in touch with their leaders. HR professionals should ensure that company policies are updated so that social media is used appropriately in the workplace.

Messaging apps

Messaging applications such as Jabber and Slack and chatbots that interact with applicants and employees through automation may be the future of workplace communication. The next generation of workers prefer chat and messaging apps over traditional e-mail. See Messaging, Collaboration Apps May Surpass E-Mail in Workplace Eventually and What HR Professionals Should Know About Chatbots.

Virtual team meetings

Organizations may have employees located across the city or across the globe and may need to rely on virtual team meetings to get work done. Setting expectations and establishing protocols are vital steps in ensuring that communication will be effective. Since written communication, whether in print or in electronic format, can hide tone of voice, inflection and other nuances of communication, many work teams rely on videoconferences and Internet-based technologies to make virtual meetings more productive.

The “grapevine”

One of the most used and undermanaged tools for employee communication is the proverbial grapevine. Watercooler discussions are still a mechanism for employees to hear the latest news unfiltered by management, and they continue to be a source for employees in learning the inside story. Employers must be mindful that whatever formal communication strategy is used, the grapevine still exists and will be tapped by employees at all levels. The grapevine should not be discounted when considering the best tool to listen to and learn about employee issues.

Human Resource Accounting (HRA) is a specialized area of accounting that involves measuring, recording, and analyzing the value of an organization’s human capital. It recognizes employees as valuable assets rather than just costs, aiming to quantify their contribution to the organization in monetary terms. This concept emphasizes the importance of skilled and experienced employees in driving organizational success and sustainable growth.

HRA focuses on assessing the cost of recruiting, training, and developing employees alongside evaluating their economic value and performance. Costs such as salaries, benefits, and training investments are categorized, and methods like historical cost, replacement cost, and present value of future earnings are used to estimate their value.

The primary goal of HRA is to provide information for better decision-making by management, such as resource allocation, talent management, and workforce planning. It also aids in evaluating the return on investment in human capital and improving transparency in financial reporting.

HRA benefits organizations by helping them understand the long-term impact of employee contributions, fostering effective talent management strategies, and aligning workforce investments with organizational goals. By recognizing human resources as strategic assets, HRA highlights their critical role in achieving competitive advantage.

Features of Human Resource Accounting:

• Recognition of Human Capital as Assets

HRA acknowledges employees as intangible assets critical to the success of an organization. It shifts the perspective from viewing human resources as merely expenses to considering them as valuable investments.

• Measurement of Costs and Value

HRA involves calculating the costs associated with human resources, such as recruitment, training, development, and retention. It also evaluates the economic value employees bring to the organization through their productivity and contributions.

• Use of Quantitative and Qualitative Metrics

HRA employs both quantitative metrics (e.g., cost of training programs, employee turnover rates) and qualitative assessments (e.g., employee skills, leadership potential) to provide a comprehensive valuation of human resources.

• Focus on Decision-Making

HRA aids management in making informed decisions related to workforce planning, training investments, promotions, and succession planning. It provides insights into how human capital investments impact organizational performance.

• Enhanced Financial Reporting

By including human capital in financial statements, HRA offers a more transparent view of an organization’s intangible assets. This improves the quality of financial reporting and enhances stakeholder trust.

• Alignment with Organizational Goals

HRA aligns the measurement and management of human resources with organizational objectives. It highlights the importance of workforce management in achieving strategic goals and sustaining competitive advantage.

Objectives of Human Resource Accounting:

1. Recognizing Human Resources as Assets

HRA aims to shift the traditional perspective of employees as expenses to recognizing them as valuable organizational assets. This objective highlights the long-term contribution of human capital to organizational success and positions employees alongside other tangible assets on the balance sheet.

2. Measuring the Cost of Human Resources

One of the core objectives of HRA is to quantify the cost associated with human resources, including recruitment, selection, training, development, and retention. By identifying these costs, organizations can evaluate their investment in human capital and plan for its efficient utilization.

3. Determining the Economic Value of Employees

HRA seeks to calculate the monetary value employees contribute to the organization. It evaluates the impact of human resources on productivity, innovation, and profitability, providing a clear picture of their return on investment (ROI).

4. Facilitating Effective Decision-Making

HRA provides management with accurate data about human capital, which aids in making informed decisions. This includes areas such as workforce planning, compensation strategies, talent development programs, and succession planning, ensuring that human resource investments align with organizational goals.

5. Enhancing Transparency in Financial Reporting

HRA integrates human capital valuation into financial statements, making them more comprehensive and transparent. By doing so, it enables stakeholders to understand the intangible value human resources bring to the organization, fostering greater trust and accountability.

6. Supporting Human Resource Development

Another key objective of HRA is to promote the continuous growth and development of employees. By identifying skill gaps and measuring the effectiveness of training programs, HRA helps organizations design initiatives that enhance employee performance and satisfaction.

Methods of Human Resource Accounting:

Human Resource Accounting (HRA) employs various methods to quantify the value of human resources. These methods can be broadly categorized into cost-based methods and value-based methods, each offering unique perspectives on human capital valuation.

1. Historical Cost Method

This method involves recording the actual costs incurred in hiring, training, and developing employees. These costs are treated as investments and are amortized over the expected service life of the employees.

• Advantages: Simple to implement and focuses on actual expenses.
• Disadvantages: Ignores future potential and does not consider the impact of inflation.

2. Replacement Cost Method

This method estimates the cost of replacing an employee with a similar skill set and experience. It includes expenses for recruitment, training, and onboarding of new hires.

• Advantages: Reflects the current value of human resources.
• Disadvantages: Can be subjective and challenging to estimate accurately.

3. Present Value of Future Earnings Method

This approach calculates the present value of an employee’s expected future earnings during their tenure. The formula discounts future earnings to the current period.

• Advantages: Focuses on potential contributions.
• Disadvantages: Highly dependent on assumptions about future performance and tenure.

4. Opportunity Cost Method

This method values human resources based on the opportunity cost of not employing them in their most productive capacity. It considers the income that would be forgone if employees left the organization.

• Advantages: Highlights the economic impact of skilled employees.
• Disadvantages: Limited applicability as it assumes perfect mobility of employees.

5. Economic Value Method

This method evaluates the economic value of employees by estimating their contribution to the organization’s overall profitability. It combines cost and performance metrics.

• Advantages: Provides a comprehensive valuation of employee contributions.
• Disadvantages: Requires complex data and analysis.

6. Adjusted Present Value Method

This method adjusts the present value of future earnings by incorporating factors such as employee turnover, training effectiveness, and market conditions.

• Advantages: Offers a nuanced valuation.
• Disadvantages: Complex and resource-intensive.

7. Human Resource Value Index Method

This method assigns an index value to employees based on factors such as skills, experience, performance, and potential. The index reflects their relative value to the organization.

• Advantages: Emphasizes qualitative aspects of human resources.
• Disadvantages: Subjective and prone to biases.

Ethics in Human Resource Management (HRM) refers to the moral principles and values that guide the actions, decisions, and behavior of HR professionals and organizations in managing their workforce. Ethical practices in HRM are fundamental to creating a fair, inclusive, and respectful workplace, ensuring that employees are treated with dignity, integrity, and respect. Ethical behavior also strengthens the organization’s reputation, fosters trust, and contributes to long-term business success.

Importance of Ethics in HRM

The importance of ethics in HRM cannot be overstated. It helps in promoting fairness, transparency, and accountability in HR practices, leading to better employee relations, higher morale, and enhanced productivity. Ethical HRM practices also foster a positive organizational culture, which attracts and retains talent and reduces the risk of legal issues arising from discriminatory or unfair practices. Furthermore, organizations with a strong ethical framework build credibility with stakeholders, which is critical in the long term.

Core Ethical Principles in HRM

• Fairness and Equality

One of the most fundamental ethical principles in HRM is fairness. HR professionals must ensure that all employees are treated equitably and that decisions, particularly in hiring, promotions, and compensation, are based on objective criteria. Discriminatory practices based on gender, race, ethnicity, age, or other personal characteristics must be actively avoided. Equal opportunity policies must be in place, ensuring that all employees have the same chances to succeed.

• Confidentiality

HR professionals deal with sensitive and private employee information, ranging from personal details to performance appraisals. Protecting this confidentiality is an ethical responsibility. Employees should trust that their personal data is handled with care and only shared with relevant parties. Breaches of confidentiality can lead to a loss of trust, legal liabilities, and reputational damage.

• Transparency

Transparency in decision-making is a core value of ethical HRM. HR professionals must ensure that employees understand the processes involved in promotions, rewards, disciplinary actions, and terminations. Open communication about policies, criteria for performance evaluations, and organizational changes ensures employees feel valued and informed, reducing misunderstandings and mistrust.

• Integrity and Honesty

HR managers must operate with integrity, ensuring that they act in the best interests of both the organization and its employees. Honesty in communication, feedback, and decision-making is essential for creating an environment of trust. HR professionals must not manipulate or misrepresent facts, whether in the recruitment process, performance reviews, or conflict resolution.

• Respect for Employee Rights

Respecting employees’ rights is central to HR ethics. This includes respecting their right to fair treatment, the right to join a union or association, the right to a safe work environment, and the right to privacy. HR should provide mechanisms for employees to voice grievances and complaints, ensuring they are addressed fairly and promptly.

• Social Responsibility

HR professionals also have a responsibility to ensure that the organization follows ethical guidelines beyond the workplace. This includes ensuring that the organization adheres to environmental, social, and governance (ESG) practices. Promoting diversity and inclusion, advocating for employee well-being, and contributing to community development are aspects of HR’s role in social responsibility.

Ethical Challenges in HRM:

• Discrimination and Bias

One of the most significant ethical challenges in HRM is the prevention of discrimination and bias. Whether in recruitment, promotions, or compensation, HR must ensure that decisions are made without bias based on race, gender, sexual orientation, disability, or other protected characteristics. Discriminatory practices can lead to legal consequences and damage an organization’s reputation.

• Workplace Harassment

Sexual harassment, bullying, and other forms of workplace harassment are critical ethical issues in HRM. It is the responsibility of HR professionals to create a safe working environment by establishing clear anti-harassment policies and providing training to all employees. HR must take swift action in investigating and resolving harassment complaints to prevent harm to individuals and maintain a positive organizational culture.

• Performance Appraisal and Employee Feedback

Providing honest, constructive feedback to employees can sometimes be a delicate issue. An ethical HR manager must balance being honest while maintaining respect for the employee’s dignity. Inaccurate performance appraisals or biased evaluations can lead to poor morale and resentment among employees. HR must ensure that feedback is fair, specific, and actionable.

• Privacy Issues

Employees have a right to privacy, and it is an ethical obligation for HR to protect their personal and professional information. However, the increasing use of digital tools, surveillance, and performance monitoring presents ethical dilemmas regarding the extent of monitoring. HR must find a balance between ensuring workplace productivity and respecting employees’ privacy.

• Employee Downsizing and Termination

Downsizing, layoffs, and termination are among the most difficult ethical challenges for HR professionals. HR must ensure that these decisions are made based on sound business reasons rather than arbitrary factors. Employees should be given fair notice, severance pay, and support for transitioning to new roles. Ethical considerations also include the dignity with which the employee is treated during the termination process.

Creating an Ethical HRM Culture:

• Developing Clear Policies

Clear and concise HR policies, including anti-discrimination, anti-harassment, and equal opportunity policies, are critical for establishing ethical guidelines within the organization. These policies should be regularly reviewed and communicated to all employees.

• Training and Awareness Programs

Ongoing training programs for HR professionals and employees on ethical issues, such as workplace harassment, diversity, and unconscious bias, can significantly improve the ethical culture of the organization.

• Leadership and Accountability

Ethical behavior must start at the top. Senior management should lead by example, demonstrating the ethical values they want to see in the organization. Additionally, HR professionals must be accountable for their decisions and actions.

Employee downsizing refers to the intentional reduction of a company’s workforce, typically as a cost-cutting measure, to improve efficiency, productivity, or profitability. It involves eliminating jobs through layoffs, early retirements, voluntary redundancy, or attrition. Downsizing is often implemented during periods of financial difficulty, mergers, restructuring, or to streamline operations. While it can lead to immediate cost savings, downsizing can also have negative effects on employee morale, organizational culture, and productivity in the long run. Companies must carefully manage the process to minimize disruption and maintain the remaining workforce’s engagement and effectiveness.

Reasons of Employee Downsizing:

• Cost Reduction:

One of the most common reasons for downsizing is to reduce operational costs. Companies facing financial difficulties or those seeking to improve profitability often reduce their workforce as a means of cutting expenses, especially labor costs, which can be a significant portion of the budget.

• Economic Downturn:

During times of economic recession or downturns, businesses may experience lower demand for products or services. Downsizing helps organizations adapt to market conditions by reducing overhead costs and aligning staffing levels with lower sales volumes or slower business activity.

• Mergers and Acquisitions:

When companies merge or one company acquires another, there are often redundant positions, such as duplicated departments or roles. Downsizing is a way to eliminate these overlaps and streamline the organization to avoid inefficiencies.

• Technological Advancements:

The adoption of new technologies, such as automation or artificial intelligence, can reduce the need for certain manual tasks or roles. Downsizing is often a consequence of technological advancements, as companies look to cut down on staff in favor of more efficient systems or processes.

• Restructuring and Reorganization:

Companies may downsize as part of a larger organizational restructuring or reorganization. When management decides to streamline operations, shift business priorities, or change the business model, redundancies are created, leading to job cuts to align the workforce with the new organizational structure.

• Globalization and Competition:

With the rise of globalization and the increasing competition from global markets, companies may be forced to downsize to remain competitive. This could involve relocating operations to lower-cost countries, reducing the workforce in high-cost regions, or cutting down on non-essential staff.

• Outsourcing:

Organizations may downsize when they choose to outsource certain functions to external service providers who can perform the same tasks more cost-effectively. This is commonly seen in industries like customer service, IT, and manufacturing, where outsourcing labor to cheaper markets becomes a competitive advantage.

• Underperformance:

Companies that are underperforming or struggling to meet financial targets may resort to downsizing to help reduce inefficiencies and improve the overall performance of the business. By cutting underperforming departments or individuals, organizations hope to regain focus on more profitable areas of operation.

Benefits of Employee Downsizing:

• Cost Savings:

One of the most significant benefits of downsizing is the reduction in labor costs. By eliminating jobs, companies can reduce expenses related to salaries, benefits, and other employee-related costs. This is particularly beneficial for organizations facing financial difficulties or aiming to improve profitability by lowering operational costs.

• Increased Efficiency:

Downsizing can lead to a more streamlined organization. By reducing redundancies and focusing on core activities, businesses can eliminate inefficiencies. A leaner workforce often results in faster decision-making and improved processes, as fewer employees may lead to less bureaucracy and clearer communication channels.

• Improved Competitiveness:

Downsizing helps organizations become more agile and competitive in their industry. By trimming excess, companies can reallocate resources, focus on innovation, and shift strategies to better meet market demands. With fewer employees to manage, organizations can be more responsive to changes in the business environment and adjust quickly to stay ahead of competitors.

• Focus on Core Competencies:

Downsizing provides companies with an opportunity to refocus on their core strengths and areas of expertise. By cutting non-essential roles or departments, companies can channel their resources toward activities that directly contribute to business growth and long-term success. This may lead to stronger market positioning and a more targeted business strategy.

• Enhanced Productivity:

In some cases, downsizing can lead to an increase in productivity. Remaining employees may feel more accountable and motivated to perform at their best as they are aware of the need to adapt to a leaner workforce. This can also foster a culture of higher performance, where employees focus on delivering results with fewer resources.

• Better Organizational Focus:

Downsizing can lead to a clearer organizational structure and sharper focus on strategic goals. With fewer staff, companies can prioritize key projects and initiatives, and ensure that leadership and resources are allocated efficiently. The reduction in staff can also simplify reporting structures, enabling quicker decision-making and a more unified organizational direction.

• Improved Employee Morale (for Remaining Staff):

While downsizing can lead to short-term uncertainty, it can ultimately boost morale among the remaining staff. Employees who survive downsizing may feel a renewed sense of security and purpose, especially if they are given opportunities for growth, training, and advancement. Furthermore, the elimination of underperforming employees or inefficient teams can contribute to a more cohesive and focused workforce.