by | Unit 1 Introduction {Book} | |
| Introduction to Rural Marketing, Definition, Scope | VIEW |
| Rural Market in India: Size, Scope | VIEW |
| Rural development as a Core Area | VIEW |
| Efforts put for rural Development by Government | VIEW |
| Emerging Profile of Rural Markets in India | VIEW |
| Problems of Rural Market | VIEW |
| Constraints in Rural Marketing and Strategies to overcome | VIEW |
| Unit 2 Rural Market {Book} | |
| Rural consumer vs Urban consumer | VIEW |
| Characteristics of Rural consumers | VIEW |
| Rural Market Environment: | |
| a) Demographics: Population | VIEW |
| Occupation pattern | VIEW |
| Literacy level | VIEW |
| b) Economic factors: Income generation | VIEW |
| Expenditure pattern | VIEW |
| Rural Demand | VIEW |
| Consumption Pattern | VIEW |
| Rural Market index | VIEW |
| Land use Pattern | VIEW |
| c) Rural infrastructure: Rural housing, Electrification, Roads | VIEW |
| Rural consumer behaviour: Meaning | VIEW |
| Factors affecting Rural consumer behaviour: Social factor, Cultural factors, Technological factors, Lifestyle, Personality | VIEW |
| Unit 3 Rural Marketing Mix. {Book} | ||
| Marketing Mix for Rural Market/Consumers | VIEW | |
| Product Strategies, Rural product categories: FMCG, Consumer Durables, Agriculture goods and Services | VIEW | |
| Importance of branding, Packaging | VIEW | VIEW |
| Importance of Packaging | VIEW | |
| Importance of Labelling | VIEW | |
| Nature of competition in Rural Markets | VIEW | |
| Problems of fake brands in Rural Markets | VIEW | |
| Pricing Strategies and objectives | VIEW | |
| Promotional strategies for Rural Market | VIEW | |
| Targeting for Rural Market | VIEW | |
| Rural Market Positioning | VIEW | |
| Rural Marketing Segmentation | VIEW | |
| Unit 4 Rural Marketing Strategies {Book} | |
| Rural Marketing Strategies | VIEW |
| Distribution strategies for Rural Consumers: | |
| Channels of Distribution: HAATS, Mandis, Public distribution System, Co-operative Society | VIEW |
| Distribution Models of FMCG like HUL & ITC | VIEW |
| Distribution networks, ideal Distribution model for Rural market | VIEW |
| Communication Strategy: | |
| Channels in Rural communication, Developing effective communication | VIEW |
| Determining communication objectives, Designing the message | VIEW |
| Selecting the communication channels | VIEW |
| Creating Advertisements for Rural Audiences | VIEW |
| Rural Media: Mass media, Non-conventional Media, Personalized Media | VIEW |
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