by | Unit 1 Retail Management: An overview {Book} | ||
| a) Retail Management: Introduction and Meaning, Significance, Scope of Retail Management | VIEW | |
| Factors Influencing Retail Management | VIEW | |
| b) Retail Formats | VIEW | |
| Concept of Organized Retailing | VIEW | VIEW |
| Factors Responsible for the Growth of Organized Retail in India | VIEW | VIEW |
| Multichannel Retailing: Meaning and Types | VIEW | |
| E-tailing: Meaning, Advantages and Limitations | VIEW | |
| c) Emerging Trends in Retailing | VIEW | |
| Impact of Globalization on Retailing | VIEW | |
| IT in Retail: Importance, Advantages and Limitations | VIEW | |
| Applications of IT in Retail: | ||
| EDI | VIEW | |
| Bar Coding | VIEW | |
| RFID Tags, Electronic Surveillance | VIEW | |
| Electronic Shelf Labels | VIEW | |
| FDI in Retailing: Meaning, Need for FDI in Indian Retail Scenario | VIEW | |
| Franchising: Meaning, Types, Advantages and Limitations, Franchising in India | VIEW | |
| Green Retailing | VIEW | |
| Airport Retailing | VIEW | |
| Unit 2 Retail Consumer and Retail Strategy {Book} | |
| a) Retail Consumer/Shopper: Meaning of Retail Shopper, Factors Influencing Retail Shoppers | VIEW |
| Changing Profile of Retail Shoppers | VIEW |
| Market Research as a Tool for Understanding Retail Markets and Shoppers | VIEW |
| b) CRM in Retail: Meaning, Objectives | VIEW |
| Customer Retention Approaches: Frequent Shopper Programme, Special Customer Services, Personalization, Community | VIEW |
| c) Retail Strategy: Meaning, Steps in Developing Retail Strategy, Retail Value Chain | VIEW |
| d) Store Location Selection: Meaning, Types of Retail Locations, Factors Influencing Store Location | VIEW |
| e) HRM in Retail: Meaning, Significance, Functions | VIEW |
| Organization Structure in Retail: Meaning, Factors Influencing Designing Organization Structure, Organization Structure for Small Stores/Single Stores/Independent Retailers and Retail Store Chain/Department Store | VIEW |
| Unit 3 Merchandise Management and Pricing {Book} | ||
| a) Merchandise Management Concept, Types of Merchandise, Principles of Merchandising | VIEW | |
| Merchandise Planning Meaning and Process | VIEW | |
| Merchandise Category: Meaning, Importance, Components, Role of Category Captain | VIEW | |
| Merchandise Procurement/Sourcing: Meaning, Process, Sources for Merchandise | VIEW | |
| b) Buying Function Meaning | VIEW | |
| Buying Cycle | VIEW | |
| Factors Affecting Buying Functions | VIEW | |
| Functions of Buying for Different Types of Organizations | VIEW | |
| Young and Rubicam’s Brand Asset Valuator | VIEW | |
| Independent Store, Retail Chain, Non-store Retailer | VIEW | VIEW |
| c) Concept of Lifestyle Merchandising | VIEW | |
| d) Private Label: Meaning, Need and Importance, Private Labels in India | VIEW | |
| e) Retail Pricing, Meaning, Considerations in Setting Retail Pricing, | VIEW | |
| Pricing Strategies: | ||
| High/Low Pricing: Meaning, Benefits | VIEW | |
| Everyday Low Pricing Meaning, Benefits | VIEW | |
| Market Skimming, Market Penetration | VIEW | |
| Leader Pricing, Odd Pricing, Single Pricing | VIEW | |
| Multiple Pricing, Anchor Pricing | VIEW | |
| Variable Pricing and Price Discrimination Meaning | VIEW | |
| Types: | ||
| Individualized Variable Pricing/First Degree Price | VIEW | |
| Self-Selected Variable Pricing/ Second Degree Price Discrimination: Clearance and Promotional Markdowns, Coupons, Price Bundling, Multiple, Unit Pricing | VIEW | |
| Variable Pricing by Market Segment/ Third Degree Price Discrimination | VIEW | |
| Unit 4 Managing and Sustaining Retail {Book} | |
| a) Retail Store Operations Meaning | VIEW |
| Responsibilities of Store Manager | VIEW |
| The 5 S’s of Retail Operations (Systems, Standards, Stock, Space, Staff) | VIEW |
| b) Store Design and Layout: | |
| Store Design: Meaning, Objectives, Principles | VIEW |
| Elements of Exterior and Interior Store Design | VIEW |
| Store Atmospherics and Aesthetics | VIEW |
| Store Layout Meaning, Types; Grid, Racetrack, Free Form | VIEW |
| Signage and Graphics Meaning, Significance, Concept of Digital Signage | VIEW |
| Feature Areas: Meaning, Types; Windows, Entrances, Freestanding Displays, End Caps, Promotional Aisles, Walls, Dressing Rooms, Cash Wraps | VIEW |
| c) Visual Merchandising and Display: | |
| Visual Merchandising Meaning, Significance, Tools Used for Visual Merchandising | VIEW |
| The Concept of Planogram | VIEW |
| Display Meaning, Methods of Display, Errors in Creating Display | VIEW |
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