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Bangalore City University BBA Notes

Business Communication Skills Bangalore City University BBA SEP 2024-25 3rd Semester Notes

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Unit 1 [Book]
Communication, Introduction, Meaning, Purpose or Objectives, Scope and Limitations of Communication VIEW
Process or Stages of Communication VIEW
Principles of Effective Communication VIEW
Types of Communication (Meaning and Features) Interpersonal, Intrapersonal, Internal, External, Upward, Downward, Lateral, One-way, Two-way VIEW
Verbal Communication VIEW
Non-verbal Communication VIEW
Formal and Informal Communication VIEW
Cross Cultural Communication VIEW
Barriers to Effective Communication VIEW
Unit 2 [Book]
Reading Skills, Meaning, Importance of Reading Skills VIEW
Reading Comprehension Skills: Literal, Evaluative, Inferential, Types of Reading Techniques, Skimming, Scanning, Intensive, Extensive VIEW
Guidelines for improving Reading Skills VIEW
Listening Skills, Meaning, Importance VIEW
Types of Listening (Meaning and Benefits of each Type of Listening)
Attentive Listening VIEW
Reflective Listening VIEW
Discriminative Listening VIEW
Comprehension Listening VIEW
Critical Listening VIEW
Biased Listening VIEW
Evaluative Listening VIEW
Appreciative Listening VIEW
Sympathetic Listening VIEW
Empathetic Listening VIEW
Barriers to Listening, Overcoming Barriers to Listening VIEW
Note Taking skills, Meaning and Importance, Methods of Note taking skills, Outline Method, Cornell Method, Mapping Method, Charting Method, Box & Bullet Method VIEW
Presentation Skills VIEW
Presentation in Business Communication VIEW
Importance of Presentation Skill in Business VIEW
Types of Presentations (Meaning, Pros and Cons of each Type):
Informative Presentations, Pros and Cons VIEW
Instructional Presentations, Pros and Cons VIEW
Progress Presentations, Pros and Cons VIEW
Reporting Presentations, Pros and Cons VIEW
Persuasive Presentations, Pros and Cons VIEW
Decision making Presentations, Pros and Cons VIEW
Problem Solving Presentations, Pros and Cons VIEW
Unit 3 [Book]
Business Letters VIEW
Types of Business Letters
Enquiries & Replies VIEW
Offers and Quotation Letters VIEW
Orders and their execution VIEW
Complaints & ATRs VIEW
Remittance Letters VIEW
Sales Letters VIEW
Follow-up letters VIEW
Circular Letters VIEW
Agency Letters VIEW
Status enquiries VIEW
Collection letters VIEW
AI Tools in Business Communication VIEW
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