Marketing Management BU BBA Old Syllabus Notes

Unit 1 Marketing {Book}
Marketing Definitions, Meaning and Goals	VIEW
Marketing importance	VIEW
Concept of Marketing	VIEW
Approaches to Marketing	VIEW
Functions of Marketing	VIEW
Recent Trends in Marketing	VIEW
E-Business	VIEW
Tele-Marketing	VIEW
Mobile Business	VIEW
Green Marketing	VIEW
Retailing	VIEW
Concept Marketing	VIEW
Virtual Marketing	VIEW

Unit 2 Marketing Environment {Book}
Marketing Environment	VIEW
Marketing Environment in India	VIEW
Types of Marketing Environment: Micro Environment	VIEW
Types of Marketing Environment: Macro Environment	VIEW

Unit 3 Marketing Mix. {Book}
Marketing Mix.	VIEW
Elements of Marketing Mix	VIEW
Product	VIEW
Product Mix	VIEW
Product Line	VIEW
Product Life Cycle	VIEW
Product Planning	VIEW
New Product Development	VIEW
Branding	VIEW
Packing and Packaging	VIEW
Pricing	VIEW
Factor Influencing Pricing, Pricing Policy, Methods of Pricing	VIEW
Physical Distribution	VIEW
Factors Affecting Distribution Channels	VIEW
Types of Marketing Channels	VIEW
Sales Promotion	VIEW
Promotion	VIEW
Personal Selling and Advertising	VIEW
Personal Selling Process	VIEW

Unit 4 Market Segmentation and Consumer Behaviour {Book}
Market Segmentation	VIEW
Bases of Market Segmentation	VIEW
Requisites of Sound Market Segmentation	VIEW
Consumer Behaviour	VIEW
Factors Influencing Consumer Behaviour	VIEW
Features and importance of Consumer Behaviour	VIEW
Types of Consumer Behaviour	VIEW

Unit 5 Customer Relationship Management {Book}
Customer Relationship Management	VIEW
Role of CRM	VIEW
Customer Relationship Management Advantages and Disadvantages	VIEW

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