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Marketing Management BU BBA Old Syllabus Notes
15th September 2022
By
indiafreenotes
Unit 1 Marketing {Book} |
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Marketing Definitions, Meaning and Goals |
VIEW |
Marketing importance |
VIEW |
Concept of Marketing |
VIEW |
Approaches to Marketing |
VIEW |
Functions of Marketing |
VIEW |
Recent Trends in Marketing |
VIEW |
E-Business |
VIEW |
Tele-Marketing |
VIEW |
Mobile Business |
VIEW |
Green Marketing |
VIEW |
Retailing |
VIEW |
Concept Marketing |
VIEW |
Virtual Marketing |
VIEW |
Unit 2 Marketing Environment {Book} |
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Marketing Environment |
VIEW |
Marketing Environment in India |
VIEW |
Types of Marketing Environment: Micro Environment |
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Types of Marketing Environment: Macro Environment |
VIEW |
Unit 3 Marketing Mix. {Book} |
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Marketing Mix. |
VIEW |
Elements of Marketing Mix |
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Product |
VIEW |
Product Mix |
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Product Line |
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Product Life Cycle |
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Product Planning |
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New Product Development |
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Branding |
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Packing and Packaging |
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Pricing |
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Factor Influencing Pricing, Pricing Policy, Methods of Pricing |
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Physical Distribution |
VIEW |
Factors Affecting Distribution Channels |
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Types of Marketing Channels |
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Sales Promotion |
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Promotion |
VIEW |
Personal Selling and Advertising |
VIEW |
Personal Selling Process |
VIEW |
Unit 4 Market Segmentation and Consumer Behaviour {Book} |
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Market Segmentation |
VIEW |
Bases of Market Segmentation |
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Requisites of Sound Market Segmentation |
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Consumer Behaviour |
VIEW |
Factors Influencing Consumer Behaviour |
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Features and importance of Consumer Behaviour |
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Types of Consumer Behaviour |
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Unit 5 Customer Relationship Management {Book} |
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Customer Relationship Management |
VIEW |
Role of CRM |
VIEW |
Customer Relationship Management Advantages and Disadvantages |
VIEW |
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