Category: Bangalore North University BBA Notes

Bangalore North University BBA Notes

Environmental Studies Bangalore North University BBA SEP 2024-25 2nd Semester Notes

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Bangalore North University BBA Notes

Constitutional and Moral Values Bangalore North University BBA SEP 2024-25 2nd Semester Notes

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Unit 1 Constitutional Values in Action: A Legislative perspective
Reservation Policies for SCs, STs, OBCs, and EWS VIEW
Protection of Women from Domestic Violence Act-2005 VIEW
Right to Information Act-2005 VIEW
The Karnataka Land Reforms Act-1961 VIEW
The Scheduled Castes and Scheduled Tribes (Prevention of Atrocities) Act, 1989 VIEW

Unit 2 Constitutional Morality Through the Lens of Landmark Judgements
I.C. Golak Nath vs State of Punjab (AIR 1967 SC 1643) VIEW
Keshavananda Bharathi vs State of Kerala (AIR 1973 SC 1461) VIEW
Minerva Mills vs Union of India (1980 SC 1789) VIEW
Shah Bano’s Case (1985 2 SCC 556) VIEW
Indian Young Lawyers Association vs State of Kerala VIEW
Nabam Rebia Judgement (2016) VIEW
S.R. Bommai vs Union of India (AIR 1994 SC 1918) VIEW
Unit 3 Electoral Process and Challenges to Constitutional Values in Contemporary India
Election Commission, Electoral Values, Electoral malpractices, and Code of Conduct VIEW
Corruption in India VIEW
Hate Speech by Politicians VIEW
Communal Violence VIEW
Dynastic and Caste Politics VIEW
Human Rights Violations VIEW
Terrorism and Separatist VIEW
Religious and Ethnic Conflicts VIEW
Bangalore North University BBA Notes

Business Statistics and Logic Bangalore North University BBA SEP 2024-25 2nd Semester Notes

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Bangalore North University BBA Notes

Marketing Management Bangalore North University BBA SEP 2024-25 2nd Semester Notes

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Unit 1
Meaning, Definition, Functions of Marketing VIEW
Concepts of Marketing VIEW
Approaches to Marketing VIEW
Recent Trends in Marketing:
e- business VIEW
m-business VIEW
Green Marketing VIEW
Influencer Marketing VIEW
AI Marketing VIEW
Chatbots Marketing VIEW
Content Marketing VIEW
Digital Marketing VIEW
Social media Marketing VIEW
e-Retailing VIEW
Unit 2
Micro Environment: The Company, Suppliers, Marketing Intermediaries, Competitors and Customers VIEW
Macro Environment: Demographic, Economic, Natural, Technological, Political, Legal, Sociocultural Environment VIEW
Unit 3            
Market Segmentation Meaning VIEW
Bases of Market Segmentation VIEW
Requisites of Sound Market Segmentation VIEW
Consumer Behaviour Meaning VIEW
Buyer v/s Consumer VIEW
Factors influencing Consumer Behaviour VIEW
Consumer Buying roles VIEW
Buying Decision Process VIEW
Unit 4
Marketing Mix: Meaning, Elements of Marketing mix. VIEW
Product: Product mix VIEW
Product Line VIEW
Product Life Cycle VIEW
New Product Development VIEW
Reasons for failure of New Product VIEW
Branding VIEW
Packing and Packaging VIEW
Labeling VIEW
Pricing: Meaning, Objectives, Factors influencing Pricing policy VIEW
Methods of Pricing VIEW
Physical Distribution, Meaning, Factors affecting Channel Selection VIEW
Types of Marketing Channels VIEW
Promotion, Meaning and Significance of Promotion VIEW
Personal Selling VIEW
Advertising VIEW
Unit 5
Meaning of Services, Difference between Product and Services, Unique Characteristics of Services, Classifications of Services VIEW
7P’s of Service Marketing VIEW
SERQUAL Model VIEW
Growth and Significance of Service sector in India VIEW
Bangalore North University BBA Notes

Organisational Behaviour Bangalore North University BBA SEP 2024-25 2nd Semester Notes

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Unit 1
Meaning, Definition, Importance, Nature and Scope of OB VIEW
Conceptual Models of OB VIEW
Factors influencing Organisational Behaviour VIEW
Unit 2
Individual Behaviour Meaning VIEW
Factors affecting Individual Behaviour VIEW
Reasons for understanding individual behaviour VIEW
Personality Meaning VIEW
Types of Personality VIEW
Determinants of Personality VIEW
Traits of Personality VIEW
Learning: Meaning, Types of Learners VIEW
The Learning Process VIEW
Learning Curve VIEW
Attitude, Meaning, Characteristics, Components VIEW
Formation of Attitude VIEW
Perception, Meaning, importance VIEW
Factors influencing Perception VIEW
Unit 3
Group Dynamics, Meaning, Types of Groups VIEW
Functions of Groups VIEW
Stages of Group Development VIEW
Strategies for improving Group dynamics VIEW
Determinants of Group Behaviour VIEW
Team Dynamics Meaning, Team building VIEW
Types of Teams VIEW
Effective Team Management VIEW
Stages of Professional Interpersonal Relations VIEW
Difference between Groups and Teams VIEW
Unit 4
Motivation Meaning, Nature and Importance VIEW
Motivation Theories:
Maslow’s Need hierarchy theory VIEW
Herzberg’s two Factor Theory VIEW
McGregor s Theory X and Theory Y VIEW
Leadership, Meaning and importance, Types of Leadership VIEW
Qualities of a good Leader VIEW
Theories of Leadership:
Fiedler’s Contingency Theory VIEW
Path goal Theory VIEW
Managerial grid Theory VIEW
Unit 5
Organizational Culture and Climate, Meaning, Importance VIEW
Factors influencing Organizational Climate VIEW
Organizational Change, Meaning, Importance, Change Process VIEW
Resistance to change VIEW
Managing change VIEW
Organizational Development, Meaning, Objectives, Benefit, Process VIEW
Bangalore North University BBA Notes

Environmental Studies Bangalore North University BBA SEP 2024-25 1st Semester Notes

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Bangalore North University BBA Notes

Constitutional and Moral Values Bangalore North University BBA SEP 2024-25 1st Semester Notes

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Unit 1
Constitution of India-An Introduction VIEW
Constitutional Values, Meaning, Nature, Scope and Relevance VIEW
Role of Dr. B.R. Ambedkar in the making of Indian Constitution VIEW
Role of Jawaharlal Nehru in the making of Indian Constitution VIEW
Fundamental Rights VIEW
Fundamental Duties VIEW
Directive Principles of State Policy VIEW
Unit 2
Constitutional Values: Sovereignty, Democracy, Republic, Justice, Liberty, Equality, Fraternity, Dignity of the Individual VIEW
Unity and Integrity of the Nation VIEW
Unit 3
Values in Constitutional Institutions VIEW
Legislative Morality: Role, Responsibilities of Legislature VIEW
Ethical Conduct of Elected Representatives VIEW
Executive Morality: Role Responsibilities and Conduct of the Union and State executives VIEW
Executive Ethical Considerations in Policy making VIEW
Good Governance VIEW
Judiciary, Its Role in upholding the Constitution VIEW
Judicial independence VIEW
Judiciary as Promoter of Human Rights and Democratic Values VIEW
Bangalore North University BBA Notes

Soft Skills for Managers Bangalore North University BBA SEP 2024-25 1st Semester Notes

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Unit 1
Introduction to Soft Skills, Significance in Managerial roles VIEW
Importance of Soft skills in Organizational Success VIEW
Key Soft Skills for Managers:
Communication Skills VIEW
Leadership Skills VIEW
Teamwork Skills VIEW
Collaboration Skills VIEW
Time Management Skills VIEW
Problem-solving Skills VIEW
Decision-making Skills VIEW
Unit 2
Oral Presentation VIEW
Role of Business Presentations VIEW
Planning and Organizing Presentation VIEW
Planning Team and Online Presentations VIEW
Business Pitch: Meaning, 10 steps in Pitching, Elevator Pitching VIEW
Written Communication, Purpose of Writing VIEW
Principles of effective Writing VIEW
The 3X3 Writing process for Business Communication: Pre writing, Writing, Revising VIEW
Interpersonal Skills: Building Rapport and Trust, Handling difficult Conversations VIEW
Strategies of Conflict Resolution Techniques at Workplace Avoiding, Competing, Accommodating, Compromising and Collaborating VIEW
Unit 3
Leadership VIEW
Leadership Styles:
Transformational  Skills VIEW
Transactional Leadership VIEW
Situational Leadership VIEW
Honing Leadership Skills VIEW
Adaptive Leadership in changing environments VIEW
Team Dynamics, Concept of Team, Building effective teams, Roles and Responsibilities within Teams VIEW
Strategies for Fostering Collaboration and Team Cohesion VIEW
Unit 4
Time Management Skills: Planning, Scheduling, Prioritizing, Multitasking VIEW
Corporate Etiquette, Meaning, Fundamental features of Corporate etiquettes VIEW
Etiquette at the Workplace: Telephone etiquette, Handshake etiquette, Office etiquette, Business meal etiquette, Customer interaction etiquette; Meeting etiquette; Presentation etiquette, Board room etiquette, Interview etiquette VIEW
Unit 5
Job Searching in Digital Age: Online job portals, Professional networking, Social media, Company websites, Online personal branding, Freelance and gig platforms, Job search apps, Recruitment agencies and Head-hunters VIEW
Resume: Preparing resume and Covering letter for Job applications VIEW
Group Discussion, Purpose and format, Techniques for effective Communication in GD VIEW
Types of GD topics (Abstract, Case-based, Current affairs) VIEW
Strategies for leading a Group Discussion VIEW
Evaluation criteria in Group Discussion VIEW
Personal Interview, Purposes and types of employment interviews, VIEW
Performing optimally in a Job interview: Do’s and Don’ts before, during and after the interview VIEW
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