MK6.6 Retail Management

Unit 1 {Book}
Retailing	VIEW
Functions of Retailing	VIEW
Types of Retailing	VIEW
Forms of Retail Business Ownership	VIEW
Retail Theories	VIEW
Retail business in India	VIEW
Influencing Factors Present Indian Retail Scenario	VIEW
International Perspective in Retail Business	VIEW

Unit 2 {Book}
Buying Decision Process and its Implication on Retailing	VIEW
Influence of Group on Buying Decisions Process	VIEW
Individual Factors Affecting Consumer Behaviour	VIEW
Customer Shopping Behaviour	VIEW
Customer Service	VIEW
Customer Satisfaction	VIEW
Retail Planning Process	VIEW
Factors to Consider in Preparing a Business Plan	VIEW
Implementation	VIEW
Risk Analysis	VIEW

Unit 3 {Book}
Factors Influencing Location of Store	VIEW
Market Area Analysis	VIEW
Retail Operations: Stores Layout and Visual Merchandising	VIEW
Stores Designing	VIEW
Space Planning	VIEW
Inventory Management	VIEW
Merchandise Management	VIEW
Category Management	VIEW

Unit 4 {Book}
Retail Marketing Mix		VIEW
Product Decisions Related to Selection of Goods		VIEW
Decisions Related to Delivery of Service		VIEW
Pricing		VIEW
Factors Influencing Pricing		VIEW
Approaches to Pricing		VIEW
Price Sensitivity		VIEW
Value Pricing		VIEW
Markdown Pricing		VIEW
Place: Retail Store Location		VIEW
SCM Principle		VIEW
Retail Logistic		VIEW
Computerized Replenishment System		VIEW
Corporate Replenishment Policies		VIEW
Promotion and their Setting Objectives		VIEW
Communication Effects		VIEW
Promotional Mix		VIEW
Human Resource Management in Retailing		VIEW
Manpower Planning		VIEW
Recruitment and Training	VIEW	VIEW
Compensation		VIEW
Performance Appraisal Methods		VIEW

Unit 5 {Book}
Non Store Retailing (E-Retailing)	VIEW
The Impact of Information Technology in Retailing	VIEW
Integrated Systems and Networking	VIEW
Electronic Data Interchange (EDI)	VIEW
Bar Coding	VIEW
Electronic Article Surveillance	VIEW
Electronic Shelf Labels	VIEW
Customer Database Management System	VIEW
Legal Aspect in Retailing	VIEW
Social Issues in Retailing	VIEW
Ethical Issues in Retailing	VIEW

Unit 1 {Book}

Retailing

Functions of Retailing

Types of Retailing

Forms of Retail Business Ownership

Retail Theories

Retail business in India

Influencing Factors Present Indian Retail Scenario

International Perspective in Retail Business

Unit 2 {Book}

Buying Decision Process and its Implication on Retailing

Influence of Group on Buying Decisions Process

Individual Factors Affecting Consumer Behaviour

Customer Shopping Behaviour

Customer Service

Customer Satisfaction

Retail Planning Process

Factors to Consider in Preparing a Business Plan

Implementation

Risk Analysis

Unit 3 {Book}

Factors Influencing Location of Store

Market Area Analysis

Retail Operations: Stores Layout and Visual Merchandising

Stores Designing

Space Planning

Inventory Management

Merchandise Management

Category Management

Unit 4 {Book}

Retail Marketing Mix

Product Decisions Related to Selection of Goods

Decisions Related to Delivery of Service

Pricing

Factors Influencing Pricing

Approaches to Pricing

Price Sensitivity

Value Pricing

Markdown Pricing

Place: Retail Store Location

SCM Principle

Retail Logistic

Computerized Replenishment System

VIEW

Corporate Replenishment Policies

Promotion and their Setting Objectives

Communication Effects

VIEW

Promotional Mix

Human Resource Management in Retailing

Manpower Planning

Recruitment and Training

Compensation

Performance Appraisal Methods

Unit 5 {Book}

Non Store Retailing (E-Retailing)

The Impact of Information Technology in Retailing

Integrated Systems and Networking

VIEW

Electronic Data Interchange (EDI)

Bar Coding

Electronic Article Surveillance

Electronic Shelf Labels

Customer Database Management System

Legal Aspect in Retailing

Social Issues in Retailing

Ethical Issues in Retailing

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