MK6.5 Brand Management

7th July 2020 1 By indiafreenotes

Unit 1 Product Mangement {Book}

Product

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Product Personality

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Types of Product

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Product Line

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Product Mix

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Unit 2 Product Development {Book}

Factors Influencing Design of the Product

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Changes Affecting Product Management

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Developing Product Strategy

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Product Strategy over the Life Cycle

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New Product Developments

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Product Differentiation

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Brand Positioning Strategies

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Positioning Strategies

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Failure of New Product

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Unit 3 Maket Potential and Sales Forecasting {Book}

Forecasting Target Market Potential and Sales

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Methods of Estimating Market Potential

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Methods of Estimating Sales Potential

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Sales Forecasting

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Planning for Involvement in International Market

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Unit 4 Brand Management {Book}

Brand

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Brand Development

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Brand Extension

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Brand Rejuvenation

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Relaunch Product vs Relaunch Brand

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Goods and Services

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Retailer and Distributor

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People and Organization

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Brand Challenges and Opportunities

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Brand Equity

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Brand Identity

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Brand Image

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Unit 5 Brand Laveraging and Brand Performance {Book}

Brand Equity Management System

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Establishing Brand Equity

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Measuring Sources of Brand Equity and Consumer Mindset

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Co–Branding

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Celebrity Endorsement

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Brand Positioning

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Brand Building

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Brand Knowledge

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Brand Portfolios

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Market Segmentation

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Establishing Brand Positioning

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Unit 6 Dsigininmg and Sustaining Branding Strategies {Book}

Brand Hierarchy

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Branding Strategy

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Brand Extension

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Brand Transfer

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Managing Brand over Time

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