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MK6.5 Brand Management
07/07/2020
By
indiafreenotes
Unit 1 Product Mangement {Book}
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Product
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Product Personality
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Types of Product
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Product Line
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Product Mix
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Unit 2 Product Development {Book}
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Factors Influencing Design of the Product
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Changes Affecting Product Management
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Developing Product Strategy
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Product Strategy over the Life Cycle
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New Product Developments
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Product Differentiation
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Brand Positioning Strategies
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Positioning Strategies
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Failure of New Product
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Unit 3 Market Potential and Sales Forecasting {Book}
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Forecasting Target Market Potential and Sales
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Methods of Estimating Market Potential
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Methods of Estimating Sales Potential
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Sales Forecasting
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Planning for Involvement in International Market
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Unit 4 Brand Management {Book}
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Brand
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Brand Development
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Brand Extension
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Brand Rejuvenation
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Relaunch Product vs Relaunch Brand
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Goods and Services
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Retailer and Distributor
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People and Organization
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Brand Challenges and Opportunities
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Brand Equity
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Brand Identity
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Brand Image
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Unit 5 Brand Laveraging and Brand Performance {Book}
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Brand Equity Management System
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Establishing Brand Equity
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Measuring Sources of Brand Equity and Consumer Mindset
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Co–Branding
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Celebrity Endorsement
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Brand Positioning
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Brand Building
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Brand Knowledge
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Brand Portfolios
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Market Segmentation
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Establishing Brand Positioning
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Unit 6 Desigininmg and Sustaining Branding Strategies {Book}
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Brand Hierarchy
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Branding Strategy
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Brand Extension
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Brand Transfer
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Managing Brand over Time
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