MK6.6 Retail Management

7th July 2020 0 By indiafreenotes

Unit 1 {Book}

Retailing

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Functions of Retailing

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Types of Retailing

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Forms of Retail Business Ownership

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Retail Theories

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Retail business in India

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Influencing Factors Present Indian Retail Scenario

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International Perspective in Retail Business

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Unit 2 {Book}

Buying Decision Process and its Implication on Retailing

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Influence of Group on Buying Decisions Process

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Individual Factors Affecting Consumer Behaviour

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Customer Shopping Behaviour

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Customer Service

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Customer Satisfaction

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Retail Planning Process

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Factors to Consider in Preparing a Business Plan

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Implementation

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Risk Analysis

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Unit 3 {Book}

Factors Influencing Location of Store

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Market Area Analysis

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Retail Operations: Stores Layout and Visual Merchandising

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Stores Designing

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Space Planning

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Inventory Management

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Merchandise Management

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Category Management

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Unit 4 {Book}

Retail Marketing Mix

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Product Decisions Related to Selection of Goods

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Decisions Related to Delivery of Service

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Pricing

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Factors Influencing Pricing

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Approaches to Pricing

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Price Sensitivity

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Value Pricing

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Markdown Pricing

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Place: Retail Store Location

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SCM Principle

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Retail Logistic

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Computerized Replenishment System

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Corporate Replenishment Policies

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Promotion and their Setting Objectives

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Communication Effects

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Promotional Mix

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Human Resource Management in Retailing

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Manpower Planning

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Recruitment and Training

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Compensation

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Performance Appraisal Methods

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Unit 5 {Book}

Non Store Retailing (E-Retailing)

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The Impact of Information Technology in Retailing

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Integrated Systems and Networking

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Electronic Data Interchange (EDI)

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Bar Coding

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Electronic Article Surveillance

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Electronic Shelf Labels

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Customer Database Management System

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Legal Aspect in Retailing

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Social Issues in Retailing

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Ethical Issues in Retailing

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