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MK6.6 Retail Management
07/07/2020
By
indiafreenotes
Unit 1 {Book}
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Retailing
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Functions of Retailing
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Types of Retailing
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Forms of Retail Business Ownership
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Retail Theories
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Retail business in India
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Influencing Factors Present Indian Retail Scenario
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International Perspective in Retail Business
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Unit 2 {Book}
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Buying Decision Process and its Implication on Retailing
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Influence of Group on Buying Decisions Process
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Individual Factors Affecting Consumer Behaviour
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Customer Shopping Behaviour
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Customer Service
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Customer Satisfaction
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Retail Planning Process
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Factors to Consider in Preparing a Business Plan
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Implementation
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Risk Analysis
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Unit 3 {Book}
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Factors Influencing Location of Store
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Market Area Analysis
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Retail Operations: Stores Layout and Visual Merchandising
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Stores Designing
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Space Planning
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Inventory Management
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Merchandise Management
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Category Management
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Unit 4 {Book}
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Retail Marketing Mix
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Product Decisions Related to Selection of Goods
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Decisions Related to Delivery of Service
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Pricing
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Factors Influencing Pricing
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Approaches to Pricing
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Price Sensitivity
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Value Pricing
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Markdown Pricing
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Place: Retail Store Location
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SCM Principle
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Retail Logistic
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Computerized Replenishment System
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VIEW
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Corporate Replenishment Policies
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Promotion and their Setting Objectives
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Communication Effects
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VIEW
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Promotional Mix
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Human Resource Management in Retailing
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Manpower Planning
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Recruitment and Training
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Compensation
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Performance Appraisal Methods
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Unit 5 {Book}
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Non Store Retailing (E-Retailing)
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The Impact of Information Technology in Retailing
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Integrated Systems and Networking
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VIEW
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Electronic Data Interchange (EDI)
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Bar Coding
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Electronic Article Surveillance
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Electronic Shelf Labels
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Customer Database Management System
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Legal Aspect in Retailing
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Social Issues in Retailing
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Ethical Issues in Retailing
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