by | Unit 1 | |
| Introductory Concept of Marketing | VIEW |
| Difference between Marketing and Selling | VIEW |
| Modern Marketing Concept | VIEW |
| Marketing Mix. | VIEW |
| Market Segmentation | VIEW |
| Marketing Planning | VIEW |
| Marketing Strategy | VIEW |
| Marketing Approaches | VIEW |
| Unit 2 | |
| Consumer Behaviour: Concept of Consumer Behaviour | VIEW |
| Consumer Buying Motives | VIEW |
| Study of Consumer Behaviour | VIEW |
| Motivational Research, Types, Nature, Scope and Role | VIEW |
| Method of Conducting Marketing Research | VIEW |
| Sales Promotion | VIEW |
| Advertising | VIEW |
| Factors influencing Consumer Behavior | VIEW |
| Unit 3 | |
| Product Management | VIEW |
| Nature and Scope of Product Policy Decisions | VIEW |
| Product Mix | VIEW |
| Product Line | VIEW |
| Product Life Cycle | VIEW |
| Product Planning | VIEW |
| Product Development | VIEW |
| Product Diversification | VIEW |
| Product Improvement | VIEW |
| Branding | VIEW |
| Trade Marks | VIEW |
| Packaging | VIEW |
| Product Pricing Concept, Nature and Scope | VIEW |
| Price Policy Considerations | VIEW |
| Objectives and Strategies of Pricing | VIEW |
| Unit 4 | |
| Distribution Management | VIEW |
| Marketing Communication | VIEW |
| Decisions relating to Channels of Distribution Management of Physical Distribution | VIEW |
| Sales Promotion | VIEW |
| Sales Planning | VIEW |
| Sales Forecasting | VIEW |
| Management of Sales Force | VIEW |
| Analysis of Sales Performance | VIEW |
| Marketing of Services | VIEW |
| Functions of Distribution Channel | VIEW |
| Factors Influencing Distribution Channel | VIEW |
| Integrated Marketing Communication | VIEW |
One thought on “P13 Marketing Management BBA NEP 2024-25 3rd Semester Notes”