by
Unit 1 Product Mangement {Book} |
|
Product |
VIEW |
Product Personality |
VIEW |
Types of Product |
VIEW |
Product Line |
VIEW |
Product Mix |
VIEW |
Unit 2 Product Development {Book} |
|
Factors Influencing Design of the Product |
VIEW |
Changes Affecting Product Management |
VIEW |
Developing Product Strategy |
VIEW |
Product Strategy over the Life Cycle |
VIEW |
New Product Developments |
VIEW |
Product Differentiation |
VIEW |
Brand Positioning Strategies |
VIEW |
Positioning Strategies |
VIEW |
Failure of New Product |
VIEW |
Unit 3 Market Potential and Sales Forecasting {Book} |
|
Forecasting Target Market Potential and Sales |
VIEW |
Methods of Estimating Market Potential |
VIEW |
Methods of Estimating Sales Potential |
VIEW |
Sales Forecasting |
VIEW |
Planning for Involvement in International Market |
VIEW |
Unit 4 Brand Management {Book} |
||
Brand |
VIEW |
VIEW |
Brand Development |
VIEW |
|
Brand Extension |
VIEW |
|
Brand Rejuvenation |
VIEW |
|
Relaunch Product vs Relaunch Brand |
VIEW |
|
Goods and Services |
VIEW |
|
Retailer and Distributor |
VIEW |
|
People and Organization |
VIEW |
|
Brand Challenges and Opportunities |
VIEW |
|
Brand Equity |
VIEW |
|
Brand Identity |
VIEW |
|
Brand Image |
VIEW |
|
Unit 5 Brand Laveraging and Brand Performance {Book} |
|
Brand Equity Management System |
VIEW |
Establishing Brand Equity |
VIEW |
Measuring Sources of Brand Equity and Consumer Mindset |
VIEW |
Co–Branding |
VIEW |
Celebrity Endorsement |
VIEW |
Brand Positioning |
VIEW |
Brand Building |
VIEW |
Brand Knowledge |
VIEW |
Brand Portfolios |
VIEW |
Market Segmentation |
VIEW |
Establishing Brand Positioning |
VIEW |
Unit 6 Desigininmg and Sustaining Branding Strategies {Book} |
|
Brand Hierarchy |
VIEW |
Branding Strategy |
VIEW |
Brand Extension |
VIEW |
Brand Transfer |
VIEW |
Managing Brand over Time |
VIEW |
One thought on “MK6.5 Brand Management”