MK6.5 Brand Management

Unit 1 Product Mangement {Book}
Product	VIEW
Product Personality	VIEW
Types of Product	VIEW
Product Line	VIEW
Product Mix	VIEW

Unit 2 Product Development {Book}
Factors Influencing Design of the Product	VIEW
Changes Affecting Product Management	VIEW
Developing Product Strategy	VIEW
Product Strategy over the Life Cycle	VIEW
New Product Developments	VIEW
Product Differentiation	VIEW
Brand Positioning Strategies	VIEW
Positioning Strategies	VIEW
Failure of New Product	VIEW

Unit 3 Market Potential and Sales Forecasting {Book}
Forecasting Target Market Potential and Sales	VIEW
Methods of Estimating Market Potential	VIEW
Methods of Estimating Sales Potential	VIEW
Sales Forecasting	VIEW
Planning for Involvement in International Market	VIEW

Unit 4 Brand Management {Book}
Brand	VIEW	VIEW
Brand Development		VIEW
Brand Extension		VIEW
Brand Rejuvenation		VIEW
Relaunch Product vs Relaunch Brand		VIEW
Goods and Services		VIEW
Retailer and Distributor		VIEW
People and Organization		VIEW
Brand Challenges and Opportunities		VIEW
Brand Equity		VIEW
Brand Identity		VIEW
Brand Image		VIEW

Unit 5 Brand Laveraging and Brand Performance {Book}
Brand Equity Management System	VIEW
Establishing Brand Equity	VIEW
Measuring Sources of Brand Equity and Consumer Mindset	VIEW
Co–Branding	VIEW
Celebrity Endorsement	VIEW
Brand Positioning	VIEW
Brand Building	VIEW
Brand Knowledge	VIEW
Brand Portfolios	VIEW
Market Segmentation	VIEW
Establishing Brand Positioning	VIEW

Unit 6 Desigininmg and Sustaining Branding Strategies {Book}
Brand Hierarchy	VIEW
Branding Strategy	VIEW
Brand Extension	VIEW
Brand Transfer	VIEW
Managing Brand over Time	VIEW

Web Design & Analytics Osmania University B.com 3rd Semester Notes

Unit 1 Web Design and Optimizing Conversion Rates {Book} Understanding Conversion Rate Optimization (CRO) VIEW Setting CRO VIEW Understanding Target Audience VIEW Optimization champion VIEW VIEW Unit 2 Google Analytics {Book} Getting started with Google Analytics, Core concepts VIEW Additional interface features VIEW Using Reports: Audience Reports VIEW Acquisition…

25/11/2020

In "Osmania University B.com Notes"

Social Media Marketing Osmania University B.com 4th Semester Notes

Unit 1 Social Media Marketing {Book} Building an online community VIEW Social Media Marketing VIEW Marketing and building presence on Facebook VIEW Marketing and building presence on Twitter VIEW Employer branding on LinkedIn VIEW Unit 2 Online Advertising on Social Media {Book} Facebook advertising overview VIEW How Facebook ads…

25/11/2020

In "Osmania University B.com Notes"

Search Engine Optimization & Online Advertising Osmania University B.com 4th Semester Notes

Unit 1 SEO Foundations and SEO Keyword Strategy {Book} Understanding SEO, Keyword Strategy VIEW Content optimization, Long-term Content Planning VIEW Link building Strategies VIEW Measuring SEO effectiveness VIEW SEO for E-commerce VIEW Local Search, Mobile SEO VIEW Unit 2 Google Adwords and Remarketing {Book} Pay-Per-Click Advertising VIEW Getting started…

25/11/2020

In "Osmania University B.com Notes"

Unit 1 Product Mangement {Book}

Product

Product Personality

Types of Product

Product Line

Product Mix

Unit 2 Product Development {Book}

Factors Influencing Design of the Product

Changes Affecting Product Management

Developing Product Strategy

Product Strategy over the Life Cycle

New Product Developments

Product Differentiation

Brand Positioning Strategies

Positioning Strategies

Failure of New Product

Unit 3 Market Potential and Sales Forecasting {Book}

Forecasting Target Market Potential and Sales

Methods of Estimating Market Potential

Methods of Estimating Sales Potential

Sales Forecasting

Planning for Involvement in International Market

Unit 4 Brand Management {Book}

Brand

Brand Development

Brand Extension

Brand Rejuvenation

Relaunch Product vs Relaunch Brand

Goods and Services

Retailer and Distributor

People and Organization

Brand Challenges and Opportunities

Brand Equity

Brand Identity

Brand Image

Unit 5 Brand Laveraging and Brand Performance {Book}

Brand Equity Management System

Establishing Brand Equity

Measuring Sources of Brand Equity and Consumer Mindset

Co–Branding

Celebrity Endorsement

Brand Positioning

Brand Building

Brand Knowledge

Brand Portfolios

Market Segmentation

Establishing Brand Positioning

Unit 6 Desigininmg and Sustaining Branding Strategies {Book}

Brand Hierarchy

Branding Strategy

Brand Extension

Brand Transfer

Managing Brand over Time

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