by The main objective of the recruitment process is to select the best possible candidate, taking into account the specific requirements of a particular vacancy. In other words, you should decide who is the best available person based on the given criteria.
Recruiting events merge recruitment marketing and event marketing strategies. By incorporating the tactics and strategies of recruitment with a physical event, a company can attract the best talent from a wider range of backgrounds. Engaging in face-to-face conversation, making eye contact, and shaking someone’s hand offers a type of perspective on an individual that you just can’t have when you’re just reading their resume on a screen. They are a real person and so are you! The best way to show that is to interact in-person at an event.
These events aim to hire individuals for open positions within a company. The most common image of a recruiting event is a long string of tables at a career fair with a multitude of businesses set up at each one. However, bigger companies are finding that experiential marketing methods can find top talent while also offering more to a candidate than just a pamphlet.
These innovative examples recruitment marketing strategies include:
- Hackathons
- Competitions
- Expos/Conferences
- Weekend Retreats
- Company-hosted Recruitment Fairs
Whichever type of recruitment event you choose, you should do your best to provide the best possible event communication. There are plenty of ways to do that. You can, for instance, produce aesthetically printed promotional materials describing the nature of the event, or prompt your guest to take their updated CV and prepare for a formal job interview.
Pre-event communication with the candidates
Alternatively, you can do this by means of the newest apps, like Eventory. This program supplies user-friendly notifications on the event. The extensive usage of this application is also relevant from another point of view: keep in mind that the vast majority of attendees use their smartphones on a regular basis. This is the reason why utilizing the app in promotion as well as networking may boost the results of your recruitment event.
Communication during the event
Needless to say, automation of communication during the recruitment event is especially advantageous when it comes to tackling the recruitment of a significant number of employees. The benefits of the app come to light during on-site job fairs as the software helps you to plan meetings with participants. This feature is pivotal, it takes into account the formal character of job interviews. An event app with a built-in user-friendly communicator is a real boon.
Post-event communication with the applicants
The Eventory software has another crucial advantage. Its intuitive communicator makes it easier to perform suitable follow-up, providing more detailed information about the hiring process and composing messages for candidates. This is extremely beneficial in reaching attendees who enter the next stage of recruitment.
Challenges and pitfalls of the recruitment event
Regardless of which recruitment technique you choose, there are numerous challenges that may slow down the whole process. Such obstacles are also present during the event, and their negative impact makes it difficult to finalize the goals of recruitment. Thus, it is worth taking a closer look at them and how to lessen their influence.
The only-one-communication-channel trap
In order to complete your recruitment goals, diversify communication channels. Heavy reliance on just one means of communication is a common error when it comes to recruitment activities. The information about the recruitment event should be visible in many channels. At this point, it is extremely important to reach a reasonable compromise between various forms of communication.
Putting an app to good use
It goes without saying that a notice about the particular event should be published on your website. On top of that, it is worth considering effective ways that may contribute to improving the promotion of your meeting. This aim may be accomplished by way of the latest technologies. It is worth highlighting that there are plenty of solutions, for example, Eventory, this software allows you to integrate your official recruitment website into the event mobile app.
This, in turn, enables you to get access to a larger pool of candidates. The mobile app livens up your ordinary online presence. Attendees who are willing to participate in your event are often very active. Thus they exchange information about the event by means of an app. Such an attitude results in creating a new community whose focal interest concentrates on the upcoming meeting. This situation is beneficial for the meeting itself as it multiplies possible networking options. On top of that, you may arrange networking sessions by using an app.
Planning recruitment stages with new technologies
Modern technology is also advantageous when it comes to planning the next recruitment stages. An innovative user-friendly communicator enables you to gather all relevant information from the most promising candidates. This feature also has another function. When you plan the next recruitment event, you can overview your digital correspondence in order to invite the applicants whose chances for final success are the highest.
Effective recruitment techniques are the key points of an event. Nevertheless, their importance should not overshadow other issues. Your company may use the event in order to enhance its own image and to make other people familiar with its organizational culture. This, in turn, may stir up the desire to work in your company.
