Social Marketing University of Mumbai BMS 3rd Sem Notes

Unit 1 {Book}
Social Marketing	VIEW
Features of Social Marketing	VIEW
Need for Social Marketing	VIEW
Evolution of Social Marketing	VIEW
Social Marketing vs Commercial Marketing	VIEW
Challenges of Social Marketing	VIEW
Social Marketing Unique Value Proposition	VIEW
Relevance of Social Marketing	VIEW
Environment in Social Marketing	VIEW
Impact of Environment in Social Marketing	VIEW

Unit 2 {Book}
Social Marketing Plans, Steps in Developing Social Marketing Plans	VIEW
Importance of Planning	VIEW
Segmentation, Criteria for Evaluating Segments	VIEW
Targeting	VIEW
Selecting Target Audience for Social Marketing	VIEW
Positioning, Types of Positioning	VIEW
Product and Social Product	VIEW
Level of Product	VIEW
Social Product Branding Decision	VIEW
Price: Monetary and Non-Monetary Incentives for Desired Behaviour	VIEW
Pricing Objectives	VIEW
Pricing Strategies	VIEW
Place, 5 A’s of Distribution of Product in Social Marketing	VIEW
Promotions: Developing a Promotional Mix for Social Product	VIEW
Message Strategy	VIEW
Creativity Strategy	VIEW
Selecting Communication Channels	VIEW

Unit 3 {Book}
Behavior Objectives	VIEW
Knowledge Objectives and Belief Objectives	VIEW
Behavior Change Models	VIEW
Social Norm Theory	VIEW
The Diffusion of Innovation Model	VIEW
The Health Belief Model	VIEW
The Ecological Model	VIEW
Theory of Reasoned Action	VIEW
Theory of Planned Behavior	VIEW
Social Cognitive Learning Theory	VIEW
The Behavioral Economics Framework	VIEW
The Nudge Factor	VIEW
The Science of Habit Farming	VIEW
Not for Profit Organization (NPO)	VIEW
NGO	VIEW
Voluntary Organizations	VIEW
Third Sector	VIEW
Corporate Social Responsibility (CSR)	VIEW
Corporate social responsibility (CSR) in India	VIEW
CSR Impact Evaluation	VIEW
Need for Governance is Not for Profit Sector	VIEW
Ethics in Social Marketing	VIEW

Unit 4 {Book}
Marketing Health	VIEW
Marketing Education	VIEW
Marketing Medicare	VIEW
Marketing Sanitation	VIEW
Marketing Financial Literacy & Savings	VIEW
Marketing Digital Literacy	VIEW
Marketing of Social Issues of Youth	VIEW
Social Work as a Profession	VIEW
Social Entrepreneurship	VIEW
Careers in Social Marketing	VIEW

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